Joe Moore @TextBookJoe

Co-Founder & CRO (formerly CMO) of @XXperience. 650K+ Supercar Driving Xperiences. Marketing, advertising, e-commerce, entrepreneurship, ai, business, cars. XtremeXperience.com Chicago, IL Joined April 2009

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7K
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654
Following

263
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400

Joe Moore @TextBookJoe

2 weeks ago

@iampoweling @NjRConcepts @M__Operators @codyplof @couuor @connorrolain I’d love them too., please? You should package them up and give them away - like, follow, comment etc to get them. Major lead magnet opportunity.

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Joe Moore @TextBookJoe

a month ago

@GeorgeJeffersn Gross. Such a low bar for a growth hack. I get the tactic, but I can think of ways to make that sound more realistic.

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Joe Moore @TextBookJoe

a month ago

@BenSharf I’d like to see this tool. Nice job with the signal boost from those @ mentions. I follow them all, lol.

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Joe Moore @TextBookJoe

2 months ago

@sourfraser How did you connect obsidian to Claude? Desktop with Rest API. Claude code?

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Joe Moore @TextBookJoe

2 months ago

@jacob_posel As a user of basic - before ai, I hate not being able to use it anymore for fear of being judged as ai generated. It’s just how my brain communicates.

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Joe Moore @TextBookJoe

2 months ago

@fivosaresti @dailycopywriter Outbound

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Joe Moore @TextBookJoe

3 months ago

Turning a week's worth of automated meeting notes and company-wide @basecamp activity into a weekly podcast using Claude Code and NotebookLM is too much fun. Tried ElevenLabs to automate this, but the conversation quality sucks. NotebookLM is kinda cheesey, but its still fun.

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Vaan Group @TheVaanGroup

3 months ago

Xtreme Xperiences is live. From legacy WordPress to a fully headless build, powered by our brand conversion design strategy. What's new: - Custom RocketRez booking flow with Stripe + Affirm - Geolocation-powered event finder with Mapbox - 3D car experience on every vehicle page - 40-component page builder to empower the XX teams non technical users to build and support the sites ongoing growth This build had an AI-first dev approach. Agentic coding workflows reduced backend development time by 35%. Thank you @TextBookJoe for trusting us with this one. thextremexperience.com

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Joe Moore @TextBookJoe

3 months ago

@TaylorHoliday I'm still using different tools, but i think each enterprise AI company will have their own versions of openclaw in the next 6 months. I've been using OpenAi for years, but have shifted to Claude Cowork and Code. only a matter of time until OpenAi blows it out of the water.

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Xavier Armand @x_armand

3 months ago

It's been a pleasure to work on this with @TextBookJoe - very proud of the result. Super modern stack. And what we built for this project using AI is the most advanced job we've done.

Joe Moore @TextBookJoe

3 months ago

The new @XtremeXperience site is built headless. Next.js. DatoCMS. Vercel. Full booking flow on-site — no redirects. Persistent cart. Mobile-first. Built to test everything. @x_armand and the @TheVaanGroup team delivered.

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Joe Moore @TextBookJoe

3 months ago

@jacob_posel Thanks! I took me 1 year to get the budget and buy-in. Then we hit a timeline roadblock - Because we'r event based and do huge revenue in Q4, if we can't launch something by September, we have to wait to the next year.

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Joe Moore @TextBookJoe

3 months ago

A couple years ago I saw @JasonPanzer post a thread about everything @hexclad had built with @TheVaanGroup. I remember thinking: that's what our site needs to feel like. I reached out to @x_armand that same week. Today, it's live. 🧵

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Joe Moore @TextBookJoe

3 months ago

Check it out for yourself. I welcome any and all feedback. thextremexperience.com

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Joe Moore @TextBookJoe

3 months ago

Sometimes you see someone else's work and it sets a standard in your head. It took two years from that first DM to launch day. Worth every minute. Now we optimize...

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Joe Moore @TextBookJoe

3 months ago

@gregisenberg @streetartglobe Impressive especially when know it's AI, creators are still able to stir emotion.

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Joe Moore @TextBookJoe

3 months ago

Your marketing team isn't underperforming. Your revenue system is broken. Here's the difference and why it matters: Most companies treat marketing, sales, and operations as three separate functions. Different teams. Different goals. Different dashboards. But revenue isn't a department. It's a system. When marketing runs a campaign without knowing operational capacity, you blow out a weekend that can't support the volume — and everyone blames ops. When sales closes a B2B deal without looping in marketing on the timing, you cannibalize your highest-margin days. On the flip side, if sales can't close a time slot that marketing wasn't expecting to sell, that time needs to be released back to the marketing team to sell. Ops must know exactly how many tickets are sold down to the minute to set their fleet line-up, event staffing, retail expectations. The system is what connects all three to EBITDA. We've spent 13 years building this at Xtreme Xperience — 650,000+ supercar drives, public tickets, B2B sales, at-track retail, hundreds of full-time employees and contractors, a dozen semi trucks, 75 cars, 40+ markets... The biggest unlock wasn't a better campaign or a better closer. It was designing the system that connected everything. What's your biggest revenue system bottleneck right now?