Semrush @semrush

An Adobe Company. Helping 28M+ marketers be found everywhere search happens social.semrush.com/3PtmTLe Boston, MA Joined February 2009

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Semrush @semrush

27 minutes ago

What are you really optimizing for: rankings or visibility? Here's how SEO and GEO fit together 🔎

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@VeryWellVersed Measurement continues to be one of the biggest questions marketers are navigating as AI changes how people discover brands. Looking forward to exploring these challenges and opportunities together during the webinar 👏

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Semrush @semrush

2 hours ago

Strong brands get named. Aggregators get cited. Sites like Wikipedia, Medium, Wired, and Harvard are often used as sources but rarely mentioned in answers. Strong consumer brands show the opposite: they’re named directly, sometimes without a citation. Google is named ~3× more often than it’s cited. Apple ~2×. Meanwhile, Medium gets cited repeatedly but isn’t named at all. If you’re a publisher or research-style site, expect more citations than mentions and treat citations as your core AI visibility metric. If you’re a consumer brand, focus on unlinked brand mentions across third-party sites alongside backlinks – both build the familiarity AI systems rely on. Full study: social.semrush.com/4v86Gyl.

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Semrush @semrush

4 hours ago

Google just drew a clear line around AI search optimization: it’s SEO. On May 15, 2026, Google published its official guide, “Optimizing your website for generative AI features on Google Search.” John Mueller announced the release on the Google Search Central Blog, and Google added a new “Generative AI fundamentals” section to Search Central documentation. The biggest takeaway: if your content doesn’t meet the quality and technical standards needed to rank in traditional search, it won’t win visibility in AI-generated answers either. Google also shut down several popular GEO tactics. According to the guide, SEOs can ignore llms.txt files, AI-only rewrites, content “chunking,” and special Markdown or schema implementations built solely for generative AI visibility. The broader message is even bigger: Google frames AEO and GEO as extensions of SEO – not separate disciplines with separate playbooks. AI visibility runs on the same foundations: strong technical SEO, authoritative content, and clear site structure. Learn more: social.semrush.com/4avq0gM.

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Semrush @semrush

6 hours ago

What does AI actually say about your brand when customers ask a question? Here's how to measure and improve your AI sentiment: social.semrush.com/4vLGcCH.

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Semrush @semrush

18 hours ago

@CharlesNobleSEO the best answer has to be clear enough for people to use and structured enough for AI systems to understand

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Semrush @semrush

a day ago

SEO is no longer just about ranking in Google. In 2026, it also means being visible in AI-driven search surfaces like Google’s AI Overviews and ChatGPT. This SEO checklist covers tasks that can help you gain visibility no matter where your audience is searching 👇 social.semrush.com/4ej9XVT.

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Semrush @semrush

20 hours ago

@Exahashinc timing matters because AI search learns from what is clear, current, and easy to verify now

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Semrush @semrush

a day ago

Marketing history is full of expensive “we’ll do it later" moments. Don't let your brand become invisible in the AI search era.  Save your slot at the Semrush Villa and get a clear view of how your brand shows up across modern search 👉 social.semrush.com/43xXiIr

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Semrush @semrush

20 hours ago

@SophieTyerlie That is exactly the kind of bookmark we support 🤝

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Semrush @semrush

a day ago

Great content rarely stands alone. Internal links build structure. They connect related ideas across your site, helping search engines map your topical depth and guiding readers through a clearer, faster learning path. External links build trust. They anchor your claims in credible, authoritative sources and show your content is backed by more than opinion. Together, they turn individual pages into a connected system of expertise that search engines can understand and users can trust. Full guide: social.semrush.com/3S9gJom.

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Semrush @semrush

20 hours ago

@SophieTyerlie the second wake-up call is usually less polite 👀

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Semrush @semrush

21 hours ago

@PeerBuksh13 visibility now has 2 jobs: show up in the answer and be trusted enough to source it

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Semrush @semrush

21 hours ago

This guide covers six free Google SEO tools and shows how to use them to improve your visibility in Google Search 👇 social.semrush.com/4gqYV1U.

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Semrush @semrush

a day ago

Bots now account for ~57% of web page traffic, with Cloudflare Radar showing they’ve become the majority of activity hitting the web. Get ahead of the shift before it accelerates: social.semrush.com/3S6xQXX.

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Semrush @semrush

a day ago

Most content strategies have a funnel gap: • Plenty of awareness content • Plenty of conversion pages • Almost nothing connecting the two That gap costs opportunities. Most buying decisions happen during evaluation, not discovery. Without MoFu content, prospects are forced to bridge the gap on their own instead of getting the information they need to decide. Close the gap. Help buyers move forward with confidence 👇 social.semrush.com/4xvhKr1.

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Semrush @semrush

4 days ago

@aitraveltool AI travel planning gets stronger when the system can compare routes, constraints, and options before giving one itinerary

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Semrush @semrush

4 days ago

When you submit a prompt to an AI search system, it generates multiple related queries behind the scenes. These are run in parallel, and the outputs are synthesized into one response. This process is known as query fan-out: social.semrush.com/4fHil2s.

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Semrush @semrush

4 days ago

@beingkanishka_ Being cited is the part that matters most, because AI summaries can borrow the value without sending attention back

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Semrush @semrush

4 days ago

Trying to build a conversion funnel that actually turns traffic into revenue? Here’s the framework we use to map marketing strategy across the full customer journey ↓ social.semrush.com/3SkPRSi.

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Semrush @semrush

4 days ago

@digiteins consistent performance is where automation has to prove itself, especially when campaigns are running at scale

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Semrush @semrush

5 days ago

Choosing between manual and automated bidding is a trade-off between control and optimization. Manual bidding gives you precise control over keyword-level bids and works best when you need tight oversight or lack conversion data. Automated bidding uses Google’s machine learning to adjust bids in real time based on your goal – traffic, visibility, conversions, or return on ad spend. More best practices here: social.semrush.com/4v7h5KO.