Brodie Clark @brodieseo
Independent SEO consultant. Hired by @tripadvisor, @hp, @shutterstock. Sharing the latest SEO news, tips, studies & tools. @SERPalerts is my alt. brodieclark.com/#get-in-touch Australia Joined February 2014-
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If you work in eCommerce SEO, make sure you're getting the credit you deserve. Misattribution is common with free listings within Google Search due to sites misusing an old method within their feeds This can apply to features such as product grids, product knowledge panels,…
The time has come. I've now discovered Google is testing AI-overviews for non-logged in users globally (beyond the US). It is however limited to device and feature type, which could change quickly. Learn more in my article: brodieclark.com/google-search-…
SEO News: Google is now testing out a new featured snippet variant on mobile that provides alternate answers under a 'People also say' heading. Interestingly, it actually leads to the Perspectives filter and resembles a test from 2020. More details: brodieclark.com/notes/#apr-2024
Awesome Google Looker Studio template for SEO analysis (connect with Google Search Console). I recently shared a free template from the creator Niklas Buschner which was extremely popular. Niklas messaged to let me know that there's also a paid version that is far more robust.…
Interesting. Google is now testing out a more personalised experience for organic product grid results on mobile. There are several different variations of this test, where users are able to either 'like' or 'dislike' results for brands within the grid. Hard to say whether this…
Latest in SEO: Google seems to be considering a reversal of site names for web pages on mobile, where the brand name is being added back to the title link. Not too long ago, the default would have Google appending the brand name to the end of the title link (even if not within…
With Google now testing out a separate section for Short Videos, it will be interesting to see the impact on searching behaviour. More recently, many have equated TikTok to a search engine, with many younger users using it as an alternative to Google Search. Within the Short…
Google acknowledges prevalence of short-form video outside YouTube for the first time androidpolice.com/google-tests-s…
New Data: here's where organic product grids appear the most across several regions in the Semrush dataset. The US remains as having the most grids appearing on desktop, with Australia recently increasing prominence dramatically on mobile. More details: brodieclark.com/google-organic…
SEO News: Google is now testing a 'Short Videos' menu item on mobile, directing users to a feed of short videos published to YouTube, TikTok, Instagram & more. 'Short Videos' is currently a unit that appears in the main section of Search on mobile for ~10% of all queries…
Google's 'most-read articles' carousel represents quite a significant ranking opportunity for publishers. When placed within a featured snippet, the standard web search listing is removed below. With the most-read articles carousel, it stays there. The most-read articles…
When it comes to merchant listings, the title that is set for the product within Merchant Centre is an important one. You can conduct your own experiments where you can edit the Merchant Center title directly (without changing content on your site) and see changes to CTR. In…
Google has recently made some changes to how ads are represented in Search which are worthwhile highlighting from an SEO perspective. For the past year, Google has been testing the placement of a rogue ad (sometimes two of them) mixed in within organic search results on mobile.…
When working with large-scale sites, a question I'm often asked is: "Does our page indexing report look alright to you?" My response to this is generally that it looks fine on the surface, but only further digging into the reasons for pages being excluded can this be determined.…
For one client, we were able to dramatically increase review snippets for non-product pages. The site went from having review snippets for ~31K queries to now being visible across ~216K queries – all with on simple change. Within the US, stores have the ability to display a…
Interesting SEO finding worth sharing while working with a client (not pictured). They had a Wikipedia entry, a GBP listing, and used Organization Schema but weren't showing as an entity in autocomplete. Based on Google's own documentation, it states that you should add…
Awesome seeing eCommerce stores that invested in their merchant listings getting the traffic they deserve. They made changes long ago to see today's uplift. The result of Google starting to show merchant listings by default on mobile in their region (highly qualified clicks).
Optimizing for "near me" queries on Google. For some sites, like the one pictured, variations with the term "near me" in them can be some of the highest traffic-generating and shouldn't be ignored. When it comes to marketplace SEO, these terms are often especially important.…
Seeing significant changes to product grid visibility in Australia just on mobile devices. I’ve been expecting a full launch of this feature and this could be it. With product grids going from ~3% to ~10% of all searches on mobile according to Sensor. As an eCommerce store,…
Awesome Google Looker Studio template for SEO analysis (create a free copy) Connect your Google Search Console account & visualise your rankings data Template: lookerstudio.google.com/u/0/reporting/… Creator: linkedin.com/in/niklas-busc… Share with your fellow SEO
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@brodieseo Congratulations, Brodie. 🙂 Webjet chose the best one. 👍
@azadhossen241 @X @elonmusk I have not been contacted by @elonmusk
Google Ads with "Established In" extensions seroundtable.com/google-ads-est… via @brodieseo
My theory... Statcounter, which supplies these metrics, tends to be installed on many...cough, cough..."lower" quality sites As these sites are penalized and/or deindexed by Google, Bing's relative traffic seems to rise 📈 But it is all an illusion. Sorry. Folks at Google know
SEO updates you✨NEED✨to know [8 Apr]: 💸Google is considering charging for AI-powered search features, exploring options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI. 🤖Google has…
@Himanshuz_chd yes @brodieseo spotted it a couple of days ago - I might not cover until tomorrow or so.
Google acknowledges prevalence of short-form video outside YouTube for the first time androidpolice.com/google-tests-s…
@Kevin_Indig @searchliaison @brodieseo spotted “Short Videos” today too. Wonder if it is breaking off into more specific things
Nice catch by @brodieseo. The tab that was previously “Perspectives” was recently renamed “Forums” - but it used to contain “Short Videos” too. Cool to see it have its own dedicated tab now. Can “Reddit” and/or “Quora” be next? 😅
SEO News: Google is now testing a 'Short Videos' menu item on mobile, directing users to a feed of short videos published to YouTube, TikTok, Instagram & more. 'Short Videos' is currently a unit that appears in the main section of Search on mobile for ~10% of all queries…
@brodieseo I think there must be a bug here, all the videos I saw there ... were tall. Sorry.
@brodieseo Brand searches are a solid trust signal to Google and often overlooked. People searching for your brand are a strong indicator of your market presence.
@brodieseo Every project I work on that has branded search volume performs far better than sites that do not, not saying there is a correlation but sure feels like it
SEOs should not fear SGE. If it does roll out, rolling out via a paywall means it will have almost no impact. It also reinforces the cost dynamic Google can’t get around (today), even if this is not the solution they go with.
The proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall on.ft.com/4aAOeDU
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