Park Howell | EMMY Award-Winning Biz Story Coach @ParkHowell
The world's most industrious storyteller for leaders of purpose-driven brands. Founder of @BusinessofStory, #Trainer, #Keynoter, #TEDx Speaker, #Podcast host businessofstory.com Phoenix, AZ USA Joined March 2008-
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At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization. Yet, brands need to embrace their own trials and tribulations first before they can authentically help anyone else: bit.ly/4awCwL1
I'm excited to host an interactive webinar showcasing how to tap into the three forces of story of agreement, contradiction and consequence that our primal pattern-seeking, problem-solving, decision-making buying limbic brain adores. Register for free: bit.ly/3VW7bwM
How well have you built belief in your brand through the stories you tell? Glenn Ginsburg is an expert at building belief – particularly in the form of storytelling marketing for movies. He'll show you how they build belief in the movies they market: bit.ly/3w6D5MD
Julienne Ryan believes effective communication habits are a wellness exercise that will take teams’ working relationships from “STUCK” to “PRODUCTIVE.” Learn her eight steps to overcoming communication challenges spawned by the digital universe: bit.ly/43YKgmq
There is nothing like a true story about the real-world impact you and your company make for the people you serve. What promises in your stories do you deliver on to become the trusted leader in your market? Activate your storytelling flywheel: bit.ly/3JgS89g
Corporate jargon is akin to nonsense babble. Your audience seeks clarity and inspiration, not a tangled web of complexity. In a world of information overload, a clear and concise message acts as a guiding light.
Jackie Cross has mastered the art of authenticity to stand out. How, you ask? Well, she combined her love of physics, real estate and roller skating to create a marvelous brand. See how combining passions can lead to a unique and successful career: bit.ly/3xmKNlX
It doesn't matter if you're in a theater or a boardroom – a story well told will move your audience. Great conversation on SpeakerHub's @WorldofSpeakers podcast. It's PACKED with actionable tips to create unforgettable stories and build your influence: bit.ly/3U2CVPq
When you act out of the authentic humanity of your brand, you begin to rise above being just another product or service provider to a valued personal partner that helps your customers achieve what they want out of life. #StoryOn!
New blogpost: "3 Steps to Concision: The Chat GPT/ABT Concision Tool” - it’s something you can put to work. scienceneedsstory.com/2024/03/23/204… #scicomm @ParkHowell @SeaCitizens @julielovesfish @Revkin #concision
Gain clarity in your brand storytelling with The Clarity Wizard, Kathy Guzmán Galloway. Learn how to simplify complex ideas for compelling stories and stay relevant by revisiting your brand positioning regularly: bit.ly/43wsTZW
Hey, @amazon, I’m a prime member and am wondering why you are subjecting us to lousy commercials when we’re trying to enjoy the Herb Alpert story? You’re ruining it and I thought our membership insulated us from this crap.
Once you're familiar with the ABT narrative framework, you can't un-see it. I see it everywhere - in advertisements, songs, speeches. Check out some of these ABTs I've found in the wild: bit.ly/42YMYqc Have you seen one recently? Let me know. #StoryOn!
What can you learn from Hollywood movie pitching about selling your brand story? buff.ly/2ryxWaG
"Your story is only as good as your villain is evil. In my world, boredom is evil and it's everywhere!" Truly enjoyed my time speaking with Rain Bennett on his show to share why brands need to prioritize storytelling over spouting features and mind-numbing data: ...
Tune in to this 2-part series on The Good Leadership Podcast as I walk through through each step of the proven Story Cycle System™, sharing examples and tips to make it work for your business. Part one: bit.ly/3wzw8nh Part two: youtu.be/lYHRR7m9dTQ
Today, let's dive into why reaching out to Hispanic consumers is crucial and how to do it right. Leslie Koch, VP of Social Media at TelevisaUnivision, shares invaluable insights on reaching and engaging with the Hispanic audience authentically. Tune in: bit.ly/439N8wr
Sure, #AI can save you time writing. What's not to love about that? If you're drumming out the same inauthentic content everyone else is, you're not connecting with your audience. Learn how to wield the power of story, and you'll never go wrong.
Have you ever found yourself lost in the void between creating meaning with data? This is what I call the “malaise of metrics.” Kat Greenbrook will share how to turn your data into drama and your statistics into stories: bit.ly/3wjjxEl
Your job is to captivate prospects and convert them to life-long customers. But it's hard unless you connect with their primal buyer brain. Ignite your sales quickly with the proven narrative hook of the proven And, But, Therefore storytelling method: bit.ly/3tw7Qqi
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You can only create a high-performing winning team if you can step into the true power of a visionary leader. Tune in as @ParkHowell and I share how families and businesses can prosper from a more powerful and beneficial business story... @businessofstory businessofstory.com/podcast/craft-…
🎧New this week on the #LeadingLearning Podcast: @ParkHowell of @businessofstory shares the and-but-therefore (ABT) narrative framework and how those working in a #learningbusiness can use ABTs to draw in learners. Listen now: leadinglearning.com/episode-396-pa…
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New 90 second video on how the ABT (And, But, Therefore Narrative Template) applies to @NatlParkService work. youtube.com/watch?v=X70HGm… #scicomm @ParkHowell @SeaCitizens @julielovesfish @Revkin @seeoh2 @footesea
Shane Waldron only has 10 plays fire that kid 🤦🏽♂️ #Seahawks
Minshew repping @WSUCougarFB before the biggest game of his pro career. #GoCougs
This first half has further convinced me that Shane Waldron has no clue what he’s doing and our success is only due to the talent of our guys. If the #Seahawks had a half decent play caller, we’d be much better than .500.
Enough of the East to West plays. Get the ball down the field. #Seahawks
It’s happening! Snowmaking is officially underway for the 23/24 winter season! ❄️ Last night, our team took advantage of the ideal snowmaking conditions and started making snow on the upper mountain! Keep your fingers crossed for low temps & be on the lookout for updates!
Not gonna lie, it’s really hard watching Russell Wilson & the Broncos struggle this much. As much as Geno has taken off in SEA, Russ has unfortunately fallen. When Griffey left SEA injuries crippled his story arc. It’s different for number 3
Happy Birthday Steve Largent Steve could catch, but he could also hit. Mike Harden levelled Largent week 1, Steve got his revenge in the rematch when Harden intercepted a pass 💥 One of the biggest hits by a WR ever #Seahawks
I was on my way to soundcheck for @iHeartRadio tonight in Vegas and was tipping this incredible woman killing some Tina Turner and then she asked me to sing and had no clue who I was, and then it hit her, and it made my day! She gives the best hugs and sings her tail off! See ya…
Just noticed that the four noble truths are in fact Buddha perfectly executing an ABT pitch for his philosophy more than 2 millenia ago! cc: @ABTagenda, @ParkHowell
“Storytelling is the Velcro of human connection.” @ParkHowell in chapter 6 of his book, “Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.”
@WSUCougars What do you think about flying that flag half mast on @CollegeGameDay tomorrow? @espn is culpable!
@WSUCougars You better have something good cooking behind the scenes. Aren't you allowed to carry on with 2 and get the 65 million annually as long as you have 10 teams in 2 years time? If this is true, you better be taking a hard look at that option. You better at least look into this....
Skill with words, might be the most powerful marketing skill. Learn to change your future with language. Author & Prof @FridlandValerie This week on Follow Your Different Podcast
Don't miss out on this opportunity! Save the date for September 21 and register today for the upcoming Executive Development course with @ParkHowell: buff.ly/43Bgm67 #UDCL #UDLeadership #BestLeadersNeverStopLearning