Strategies & Tactics @PRSAtactics
Strategies & Tactics is PRSA’s monthly publication. We aim to provide lifelong learning to help improve your job skills & advance your communications career. prsa.org/SandT New York, New York Joined May 2010-
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April is #APRmonth and Troy Brown shares his thoughts on the value of Accreditation in Public Relations & how the APR helps you get where you want to go. bit.ly/3PLsgpV @PRSA #prsa
“Engagement plays an important role in productivity, retention, stress and burnout,” says Lizabeth Wesely-Casella in this month’s issue of Strategies & Tactics, as she shares thoughts on cultivating collaboration in hybrid and remote teams bit.ly/43IGrSp @PRSA #prsa
President Biden today signed a bill that could lead to a nationwide TikTok ban. We're revisiting this PRsay post from March 26 on what a ban could mean for influencer campaigns. @PRSA
President Biden today signed a bill that could lead to a nationwide TikTok ban. We're revisiting this PRsay post from March 26 on what a ban could mean for influencer campaigns. @PRSA
S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model & the Impact of AI: prsay.prsa.org/2024/04/23/st-… @PRSA #prsa
PRSSA President Sankalp Sharma, who talks about the importance of community, is featured in this month’s Profiles in PR segment. To read the full Q&A, visit: bit.ly/4aofA0o @PRSA #prsa
13 Leadership Lessons for PR Pros (Taylor’s Version) - Katie Neal shares takeaways for comms pros — each paired with a Taylor Swift album or song — to inspire your leadership style as well as your playlist. Visit the PRsay blog to read more: prsay.prsa.org/2024/04/18/13-… #prsa
Today (4/18), join us live on LinkedIn at 1 p.m. ET for a conversation between Editor-in-Chief @JohnElsasser and @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. They'll be talking about the PESO model, PR measurement & more: bit.ly/3JdUjuh @PRSA #prsa
April is APR Month at PRSA! Here, Darcel Walker shares her thoughts on finding confidence through Accreditation: bit.ly/3Ujj9iI @PRSA #prsa Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org.
USC Report explores the role of comms in a year where purpose and polarization are colliding. Read more on the PRsay blog: bit.ly/3TOiVyM #prsa
The next Strategies & Tactics Live on LinkedIn features @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. Join us live on April 18, 1 p.m. ET, for insights into the evolution of the PESO Model & the future of PR measurement: bit.ly/3JdUjuh @PRSA
“We knew it was time to take what we had been talking about to the next level,” said Ray Day, APR, on “Tackling Misinformation: The Communications Industry Unites,” a collection of perspectives, data points, analyses & resources released by PRSA: bit.ly/3PUxDmH
“Your LinkedIn profile is your digital handshake. From a high-quality photo to a value-packed headline, every element should be strategically chosen,” writes Shalon Kerr in her April piece on creating a blueprint for becoming a LinkedIn influencer: bit.ly/4cKZorK @PRSA
Chapter Dispatch: Nicole Burgin talks about the sense of community in the @PRSATulsa Chapter: bit.ly/49i5rRC @PRSA #prsa
“Having the opportunity to learn and grow is one of the top drivers of a strong company culture,” writes Leah Gladu in the April issue of S&T. For more thoughts on how to take control of your professional development, read on: bit.ly/3vwrEO6 @PRSA #prsa
These were the most popular topics from our daily Issues & Trends e-newsletter in the past month: bit.ly/49i5rRC @PRSA #prsa
Ann Wylie shares 5 ways to craft crisper copy on the PRsay blog: bit.ly/3POWAQe @PRSA #prsa
My latest @PRSAtactics column is out! Let's help remind people things aren't so bad out there... prsa.org/article/combat…
Our April issue of S&T is live! Visit bit.ly/3TYeFhk for Professional Growth articles on collaborating in hybrid & remote teams, taking control of your professional development, becoming a LinkedIn influencer, understanding the value of the APR and more @PRSA #prsa
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Katie R. Place, Ph.D... @KatiePlace
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Ted Anthony @anthonyted
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M A R I E - A D É L .. @ageofadelina
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Kenn Dixon, MA, CDMP,.. @KennLDixon
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Erica Fetherston @blairez
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Dr. Alisha Reed @dralishareed
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Hinda Mitchell (she/h.. @hindamitchell
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Y Communicate @y_communicate
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Teresa Mackin @Teresa_Mackin
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Emi Kamezaki @emikamezaki
140 Followers 340 Following
From @PRSAtactics: Cultivating Collaboration in Hybrid and Remote Teams - Read here: buff.ly/4aN5oyE
President Biden signed a bill today that could lead to a nationwide TikTok ban. For comms pros, a TikTok ban could be disastrous — or inconsequential. Now's the time to prepare your strategy, writes Joshua J. Smith in this post from March 26 on PRsay: bit.ly/3JwsBJk
John Elsasser, Editor-in-Chief of PRSA's award-winning publication, Strategies & Tactics, sat down with PRSA 2024 Chair-elect Ray Day, APR, to discuss the issue of misinformation and PRSA's recently released guidebook. Watch the full interview here: prsa.org/professional-d…
When trying to demonstrate the value of their work, “One of the biggest challenges that #PRpros have is that we measure outputs instead of outcomes,” @ginidietrich said on the evolution of the PESO Model and the impact of AI. (@PRSAtactics) prsay.prsa.org/2024/04/23/st-…
The APR process can seem daunting, but our chapter offers resources to support you along the way. Local APRs Stephen Michael Brown & Stephanie Stinn share helpful insights to help you brave your first step on the accreditation journey. Find out how: ow.ly/Xku050RjwMT
Thanks to @katieneal for this fun and insightful read on leadership!
13 Leadership Lessons for PR Pros (Taylor’s Version) - Katie Neal shares takeaways for comms pros — each paired with a Taylor Swift album or song — to inspire your leadership style as well as your playlist. Visit the PRsay blog to read more: prsay.prsa.org/2024/04/18/13-… #prsa
My friends leading the @prsatristate (shout out @ThinkBluePR!) have an incredible annual conference planned on May 2nd in NYC, "Surviving Strategic Shifts: The Modern Era of PR." A full day of interactive panels, masterclasses, & even fireside chats! bit.ly/3stateConf24 ⬅️😃
Today (4/18), join us live on LinkedIn at 1 p.m. ET for a conversation between Editor-in-Chief @JohnElsasser and @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. They'll be talking about the PESO model, PR measurement & more: bit.ly/3JdUjuh @PRSA #prsa
The next Strategies & Tactics Live on LinkedIn features @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. Join us on April 18, 1 p.m. ET, for insights into the evolution of the PESO Model & SEO in the era of generative search. Join us here: bit.ly/3JdUjuh
There are five specific shifts to taking your firm to the next level. I had the opportunity to share these five shifts with an amazing group of people at the recent @PRSA Counselors Academy conference in Palm Springs, CA. The response was overwhelming, so I want to share these…
🎙️ Listen to @JohnElsasser share all about trade journalism and what it’s like to work with PR content creators in this episode of my Smart Talk Series podcast. mvw360.com/smarttalk/trad… @PRSA @PRSAtactics #journalism #publicrelations
The next Strategies & Tactics Live on LinkedIn features @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. Join us live on April 18, 1 p.m. ET, for insights into the evolution of the PESO Model & the future of PR measurement: bit.ly/3JdUjuh @PRSA
Looking forward to this, @ginidietrich!
The next Strategies & Tactics Live on LinkedIn features @ginidietrich, CEO and founder of Arment Dietrich + Spin Sucks. Join us live on April 18, 1 p.m. ET, for insights into the evolution of the PESO Model & the future of PR measurement: bit.ly/3JdUjuh @PRSA
Today I’m doing a podcast interview on how I manage the stress of my job. Will be the shortest interview ever. I don’t.
Wise words from @mcherenson, APR, Fellow PRSA, Exec. VP of @SuccessComGroup & #RUSCI Co-acad. Dir. of #Comm Cert Programs, published in @PRSA “Strategics & Tactics. Register NOW for Crisis Comm & Reputation Mgmt. Cert or PR Cert: ow.ly/e01L50R9um1 Cohorts start April 8!
"There is a delicate way of approaching post-interview communication. The key is to blend appreciation, professionalism, and just the right amount of eagerness." Read more in one of my latest "Hire and Seek" articles in @PRSAtactics: prsa.org/article/follow…. #hireandseek
In this edition of Strategies & Tactics, check out #CPS Co-Academic Director of the #COM Certificate Program Mike Cherenson, who speaks to the changing world of Communication and how professionals need to retool to the shifting #COMlandscape. @mcherenson
Our April issue of S&T is live! Visit bit.ly/3TYeFhk for Professional Growth articles on collaborating in hybrid & remote teams, taking control of your professional development, becoming a LinkedIn influencer, understanding the value of the APR and more @PRSA #prsa
My latest @PRSAtactics column is out! Let's help remind people things aren't so bad out there... prsa.org/article/combat…
Our April issue of S&T is live! Visit bit.ly/3TYeFhk for Professional Growth articles on collaborating in hybrid & remote teams, taking control of your professional development, becoming a LinkedIn influencer, understanding the value of the APR and more @PRSA #prsa
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