TalB @OfficialTalB

@jforjacob Hey, Jacob, could I pay you for 30 min of your time? My team has been growing fast; we are over 30 people now and scaling like crazy, but I would love to hear how you're managing your team. Trying to develop myself on the leadership side/systems.

@scalesurfer_ Do you do consulting calls? I would love to hop on a call with you and my media buyer to learn about any special tricks you're using.

@chuckiegregory sheeesh I might need to get myself some tees!

@scalesurfer_ gah damn I'm trying to be like you

@AdamGillman MASTERCLASS

I hosted a $260M+ Ecom Masterclass in front of 12K followers. How we generated $100M+ in annual revenue fully bootstrapped. 30 minutes long. Every step laid out. Usually reserved for operators paying $10K+/month to access me directly. BUT I'm releasing the full recording FREE for the next 24 hours. What I revealed: How we went from $0 to $103M in annual revenue without raising a single dollar The exact influencer system that drove growth — 500+ creators tested, 50 on retainer for 3+ years The unit economics framework every DTC brand needs before spending a dollar on ads How we structured subscription from day one and why it made the $260M exit possible What's covered: The 80% gross margin target and exactly how to hit it How to whitelist influencer creative and cut your paid CAC in half The CFO hire that changed everything — why cash visibility is a growth function How we ran the acquisition process and closed at $260M on December 23rd DELETING IN 24 HOURS Comment "MASTERCLASS" and I'll DM you the link **must be following + retweet

Crazy bro good shit. Could you share the shopify report of the retention as well? because often the apps are quite off depending on some things. I would just be curious if you're already sharing. Because we also had to switch off Stay .ai because it looked crazy good but actually wasnt

@Bram_Querido I have some from 2024

@kenmoeloic1 Are you first order profitable at this scale? And how do you deal with projections when scaling so fast and doubling budgets, are you dropshipping or holding inventory?

@AdamGillman ECOM

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps: Days 1-3: Pick the right category and build the foundation Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent Validate the market size before touching anything — minimum $500M+ addressable market Find a white label manufacturer — target 80% gross margins before spending $1 on marketing Build a 100% subscription offer — no one time purchases ever Price at premium from day one — $10 signals $10 quality. Never apologize for your price. Days 4-7: Build the product and brand Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson Build a simple DTC website — no Amazon, no retail, own the customer relationship completely Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad Days 8-15: Launch influencer machine Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness Pay flat fees — expect only 10% to convert, kill the other 90% fast Give them guardrails on what they can and cannot claim — then let them speak in their own voice Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen. Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives Days 16-30: Scale what is working Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content Text every new subscriber personally within 24 hours — not a bot, a real human Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate Survey every customer who churns — their reason is your next product improvement Pour everything behind the 1-2 channels converting — kill everything else immediately The conservative math: 25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever $30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days That is the floor. One viral post can add 500 subscribers in 24 hours alone. I did this with $0 venture capital. $103M annual revenue. $260M exit. The playbook works. Comment "ECOM" and I'll send you the full breakdown. **must be following + retweet to receive. Every Wednesday at 3:30PM EST I host a free 30 minute open call where anyone can ask me anything about ecom, business, or building from scratch. Link to register: zoom.us/webinar/regist… Or interested in working with me 1-1 ? Here's the link to apply: form.typeform.com/to/VW7NZSqJ Let me know if you need anything else :)

@ashvinmelwani @dtcprophet It depends on your goal we have also had this it will make your meta look awesome, but it will also exhaust out retargeting temporarily. Just depends on how you want to approach it.

@harrydelmege_ Ok, sweet, this is very valuable, thank you. So, at the root, you are using small visuals to highlight the human delivering the script, but not distracting from them organically talking and executing on it. Is what I'm understanding!

@cjfeth How much are you spending a day in those first 2-6 weeks while its unprofitable?

@ecomfrr Nice!

@harrydelmege_ Yeah, understood, but how do you approach the visuals? If you see the second part of the question. Is it changing scenes for engagement or is it layering relevant broll from the same creator where it makes sense?

Going through a complete mind fuck moment, I'm never give up, but I'm trying to figure out when sometimes it's time for a change/shift. Hard to get info on it because everyone is so stuck on the keep making more ads, keep making more funnels, and keep things private, so it's hard to connect and share more detailed thoughts.

@ecomfrr when you say you started testing MRR do you mean product subscriptions to receive them every month or VIP club for profitability boosting?

@kamal_razzak scripts

@briannjho How are the visuals structured for the yapper ads like outside of the script how do you visually pace the yappers?