Luke Luby @LukeLuby
#Copywriter with over a decade of experience delivering quality, #SEO-oriented copy for clients. Specialising in #bizdev, sustainability, and men's #lifestyle. lukejluby.wordpress.com Torrevieja, Spain Joined November 2010-
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How much this happens is really understated. I've been a work from home #copywriter for years. My family still don't understand that means working, no matter what I say. Countless #freelance pros are the same. worklife.news/talent/remote-…
So, with Google updates hitting #SEO pros hard - especially #niche site owners - I'm considering re-skilling a bit before launching my own site. Anyone know of any good social media marketing courses? Preferably ones that actually helped them. #socialmedia #marketing
So, I bought Assassin's Creed Valhalla from #GAME, and it came with a code for its season pass. The code was already redeemed. What the ever-loving fuck?
Starting to offer SEO editing services on top of my #copywriting work. Anyone have any tips/advice for making that transition? #SEO #editing #freelancing
I wish this was the case, but black hat #SEO will always find a way. The tactics will just change, but they'll always find a way. Actual SEO professionals will still need to struggle through it & properly compete.
I wish this was the case, but black hat #SEO will always find a way. The tactics will just change, but they'll always find a way. Actual SEO professionals will still need to struggle through it & properly compete.
Checked in on a publication I used to write for (ages ago) that tried screwing me over. They've barely published in the last year. Their SERP rankings (& estimated revenue) have tanked. Shows the value #writers add to a business. Treat 'um right folks. #freelancing #writing
Our message to Google is simple: remove the site-wide classifier that is being used to punish small, independent websites. If you feel there are major issues with our sites, at least give us a manual penalty and explain why. But as it stands right now, there are thousands of…
As long as you're keeping your reader engaged, and properly explaining the topic, keep going. Short is sweet, but longer is often better. #copywriting #copywriter
As long as you're keeping your reader engaged, and properly explaining the topic, keep going. Short is sweet, but longer is often better. #copywriting #copywriter
Managed to onboard a new #copywriting client on #UpWork, and everything started great. But, it's not as consistent as I was hoping? Any freelancers have any tips for making work with a long-time client more consistent? #freelancing #copywriter
Great reason why #freelancers should not only know their value, but highlight it for clients. Whether it's as a #copywriter, designer, or anything else, show - don't tell. #freelancing #freelance
Great reason why #freelancers should not only know their value, but highlight it for clients. Whether it's as a #copywriter, designer, or anything else, show - don't tell. #freelancing #freelance
Starting to see more success on #Upwork now I'm actively putting the effort into it. One small #copywriting gig secured, & two more in trials. Hopefully, this keeps up.
Just a small(ish) question for #freelancers turned agency owners: When/how did you realise is was time to move from freelancing to starting your own #agency? Was there a specific point/indication? Leaning more toward #copywriters & other writers with this.
Quick question for #freelancers out there, specifically copywriters: If a client provides an article outline, & you deliver great copy, how do you react when they say there needs to be more sections/subtitles? Remember, they put the outline together. #copywriter #copywriting
Here's a look at #RemoteClosingAcademy, & whether it's actually worth your time. The remote #learning platform teaches people to #sell, but does it help? Here's what I thought. #selling #sales #onlinelearning lukejluby.wordpress.com/2024/03/06/rem…
Want to grow your #copywriting business? I know I'm far from the only one pushing forward with it, & I'm not the only one that's struggled with #businessgrowth. Here's a comprehensive guide to grow your writing #business, from someone that's done it. medium.com/@LukeLuby/guid…
Quick question for freelance #copywriters out there, or any kind of #freelancer: When you're taking on a new client, & already have a long-term client you're still working with, how do you tackle onboarding? Any tips/tricks to be aware of? #freelancing #selfemployed #clients
It's a shame to see this happening, especially to amazing sites like @retro_dodo. At this point, it looks like Google's intentionally targeting smaller #websites and publishers.
It's a shame to see this happening, especially to amazing sites like @retro_dodo. At this point, it looks like Google's intentionally targeting smaller #websites and publishers.
Just to clarify; this was in the initial application, & not part of an overall assessment. I can understand looking for samples, and then issuing a paid trial/assessment at a later time.
Just to clarify; this was in the initial application, & not part of an overall assessment. I can understand looking for samples, and then issuing a paid trial/assessment at a later time.
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Unpopular writing opinion: Shorter is not always better. How long should it be? As long as it's interesting.
@LukeLuby Extremely. I felt the same way but I just kept showing up.
@LukeLuby Set clear boundaries and contract items before you start. Do due diligence on the client to see if they have money/a good rep. If you want a head start on the platform I use DM me.
@LukeLuby Hmmm, yeah, but if you look at the outline and understand the subject matter, you might see that it could use additional sections that you would recommend. Assume the client outline is just a place to begin. 🤷♂️
@LukeLuby I would communicate that very clearly--something like "Happy to make those changes. In the future, could you include that in the outline?" And note it for future assignments.
Let's talk about AI rewriting tools—your content chameleons! 🦎 They make it easy to spice up blogs into slides, social posts, or courses. But which tool suits you best?🤔 Here's a thread on how to use the Semrush Smart Writer. social.semrush.com/3sNyb5C.
Starting A Marketing Agency? Niche Down And Grow! When starting an SEO or marketing agency it’s best to start off specific to corner a niche target market for maximum returns!
@LukeLuby The good news is that you're using it now 🔥 Another neat tool you should try is our Keyword Manager which automatically creates keyword clusters: social.semrush.com/3LOBSxV
@LukeLuby @SemrushAcademy We're thrilled to hear that our courses have been rocking your world! That's music to our ears. Keep up the great work 🔥 - Szymon
I once asked a client to remove my byline from a post I wrote for their blog. 🙄 Let me tell you a short story. A client sent over a content brief for an 800 words blog post. After noticing some unnecessary keywords in the content brief, I told the client that only a few
Gears of War was released 16 years ago today and to mark the occasion, Netflix has partnered with The Coalition to adapt the @GearsofWar video game saga into a live action feature film, followed by an adult animated series — with the potential for more stories to follow!
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