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Lucas Scortechini @LucasScortex

Performance App Growth & User Retention. User Acquisition | Growth Marketing linkedin.com/in/lucasscorte… Spain Joined June 2023
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Lucas Scortechini @LucasScortex

6 days ago

Should I continue to follow the path to become a recognized CMO in tech companies or I should start my own company in a more traditional market? I'm asking myself loudly.

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Lucas Scortechini @LucasScortex

2 weeks ago

@bauhelou @CieloDahy Creo que el post fue eliminado asi que no podré decir ninguna boludez al respecto, jajaja. Gracias Bauti por la mencion!

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Lucas Scortechini @LucasScortex

a month ago

Starting to Improve ASO via AppTweak research & competitor analysis to identify positioning opportunities. Next, I'll test Personalized Product Pages to boost CVRs. Any further strategy recommendations? Btw you can download Brainiz here brainiz.app

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Lucas Scortechini @LucasScortex

a month ago

My first mobile app is now live on iOS and Android! After 5 months of work and learning (thanks to @adamlyttleapps), the real challenge begins: growing and scaling the app to millions of users. I'll be documenting my growth journey and results here. Let's grow!

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Lucas Scortechini @LucasScortex

2 months ago

failed an interview by picking the wrong metric. Lesson: optimize for Day 366 LTV, not just trial rates. Lower conversion often yields higher-value users. Use my free LTV calculator to find your true ROI.📊 Link -- freeltvcalculator.netlify.app

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Lucas Scortechini @LucasScortex

2 months ago

Healthy ad account tips? Learning from mistakes is key. Know your client, market, and seasonal trends. Avoid replicating campaigns across different markets; target audiences vary. Continuous learning benefits both you and the algorithms. Share your experiences! 👇🏽

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Lucas Scortechini @LucasScortex

2 months ago

Google Ads mistake: confusing budget vs. target CPA. - Low CPL + "limited by budget" = raise budget. - Rising CPL + falling volume = raise target CPA. Don't pay for discarded traffic. What's your signal?

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Lucas Scortechini @LucasScortex

2 months ago

Regarding Cal AI's App Store ban, Apple's channel behavior is key. If penalized for borderline actions, don't halt abruptly, reduce slowly. Apple rarely warns/explains and applies rules unevenly. Ignoring these rules risks your business. Have you faced Apple/Google app bans?

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Lucas Scortechini @LucasScortex

2 months ago

@lucasmoscon__ Primera ves que veo que te den hate man! Jajaja, igualmente voy all-in con tu "just an assumption" pd aguante @Appstack__

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Lucas Scortechini @LucasScortex

2 months ago

Would you look for a calculator on Instagram? Probably not. (Yes, basic) So why are there apps spending thousands on campaigns where their users never are? Product-channel fit is just as important as product-market fit. And almost no one validates it before turning on ads.

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Lucas Scortechini @LucasScortex

2 months ago

March: €54K spent. 105 real contracts - CAC €558. Bad. April (day 14): €13K spent. 62 real contracts. CAC €237. Better. Less budget. Better result. Why? : → Signal Engineering → Conservative start → One adjustment, not ten. The signal is worth more than the budget. 🧪

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Lucas Scortechini @LucasScortex

2 months ago

In 2026, creativity beats targeting. App success relied on segmentation, but attention is scarce due to overload and AI. Captivating content wins. Data and creative are linked: data informs creative, and creative fuels data optimization. Who leads creative strategy?

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Lucas Scortechini @LucasScortex

3 months ago

Launching my first Google UAC campaign for a client. Before activating the campaign, I asked myself: → Do we have evidence it'll work? → What validates it? → Right moment? → Starting budget? In 30 days, the results. 🧪 Any recommendations?

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Lucas Scortechini @LucasScortex

3 months ago

@bauhelou @nacho_gorriti_ @julesnewland @jacobrodri_ @iamgdsa @lucaspatiri_ @Thomasbcn @lucasmoscon__ Que grande @bauhelou muchas gracias hermano

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Lucas Scortechini @LucasScortex

3 months ago

Profitable apps understand LTV by channel, cohort, and segment to optimize budget allocation. Here's an LTV modeling framework covering predictive modeling, segmentation, revenue forecasting, and acquisition decisions to improve measurement. docs.google.com/spreadsheets/d…

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Lucas Scortechini @LucasScortex

3 months ago

Feb: High spend, low CAC (€376). March: PMAX up, CAC doubled (€718), traffic poor. Budget cuts stalled optimization. Avoid mid-month changes. Rule: Changes only weeks 1 & 4. Thoughts? P.S. Free growth resources: lucasscortechini.com

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Lucas Scortechini @LucasScortex

3 months ago

Mistakes = learning. Prioritize conversions or brand defense? Initially, maximize conversions worked but lost brand keyword positioning. Target Impression Share lift surprisingly boosted conversions 50%! Brand CPA up, but CAC profitable. Similar results?

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Lucas Scortechini @LucasScortex

4 months ago

Apps lose users fast. Fix retention, not just acquisition. I built a framework to find why users drop off & boost LTV. Comment "retention" for the system.

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Lucas Scortechini @LucasScortex

4 months ago

I set Max CPC $120 MXN in Mexico because that's what worked in Spain (€2 converted). Real market CPC? $5-15. Google bid $39 avg per click. 3x more than needed. $10K spent in 20 days. Should've been $3-4K. Fix: lower Max CPC to $25. Never copy-paste between countries.

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Lucas Scortechini @LucasScortex

4 months ago

All DSPs plug into roughly the same ad exchanges. So you're buying the same traffic. The differentiator? Own SDK inventory. The shortlist from people actually spending: → Moloco → Liftoff → Mintegral (but watch fraud on CPI — ROAS campaigns only) → DT CPI DSPs: fraud risk.

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