Mobile Dev Memo @MobileDevMemo
The site of record for the mobile industry. Mobile advertising, freemium monetization, and performance marketing. mobiledevmemo.com San Francisco, CA Joined September 2013-
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Meta's $META stock declined by 15% after the company's earnings release yesterday. Meta delivered meaningful beats across top and bottom lines, but its Q2 guidance was weak, and it communicated a larger-than-expected increase in capital expenditures for the year. Notably,…
ICLE Senior Scholar @MBarczentewicz joined the @MobileDevMemo podcast to discuss the "pay or okay" model and whether it comports with EU privacy law. mobiledevmemo.com/podcast-is-pay…
Everything is an ad network, but consumer attention is finite. How does the commercial calculus of integrating advertising into an existing consumer platform change as the retail media space becomes more saturated? Retail media networks proliferated in the Everything is an ad…
The European Data Protection Board (EDPB) yesterday adopted an opinion on the valid use of the “Pay or Okay” model by, what it calls, “large online platforms.” The EDPB determines in its opinion that large online platforms, “in most cases,” will not comply with the GDPR in…
The mobile gaming market, overall, is beleaguered in the post-ATT marketing environment, having contracted in both 2022 and 2023. Yet it also produced MONOPOLY GO! in 2023, which likely generated the most absolute first-year profit of any mobile game in history. The seeming…
Launching a social media app through an invite scheme with the intention of going viral is a misguided strategy that might ultimately undermine the product's long-term prospects. An app launch should focus on understanding users' needs and engagement patterns and accommodating…
In this week’s episode of the @MobileDevMemo podcast, I speak with @pbannist, the CSO of Raptive, about the current state of third-party cookie deprecation on Chrome and Google’s Privacy Sandbox. mobiledevmemo.com/podcast-cookie…
Apple's war on device fingerprinting has been pursued through piecemeal restrictions, such as the privacy features it introduced at last year's WWDC. The mobile advertising ecosystem has retreated to near-exclusive use of the IP address for fingerprinting, which is pervasive.…
It's tempting to view a product's user base as a monolith. A user base can be segmented into any number of distinct groups, and a single metric can be helpful for quickly gleaning the direction of a product's growth (up or down?). But viewing DAU through the lens of cohort age…
The big economy of small advertisers Facebook attempted to derail Apple’s plan to deprecate the IDFA by arguing that ATT would excessively and unduly punish small businesses that are reliant on personalization. Obviously, it was unsuccessful. But while Facebook was an…
New York Times' gaming app consistently ranks in the top 30 (and often, top 10) games on iOS (From @MobileDevMemo / @eric_seufert, Data: Apple)
EU's hostility towards Meta's "Pay or Okay" model is misguided as the model does not force users to use Meta's platforms and it has been deemed GDPR compliant (@eric_seufert / Mobile Dev Memo) mobiledevmemo.com/pay-or-okay-an… 📫 Subscribe: techmeme.com/newsletter?fro… techmeme.com/240330/p3#a240…
In this week's episode of the Mobile Dev Memo podcast, I speak with @rishabhmjain, the CEO of FERMÀT, about the evolution of eCommerce advertising, the future of the open web, and the challenges posed to advertisers by Everything is an Ad Network.
The European Commission's hostility towards the Pay or Okay model is misguided. The DMA does not mandate that gatekeepers make every possible business model available to monetize their products, & Pay or Okay has already survived scrutiny under the GDPR. mobiledevmemo.com/pay-or-okay-an…
One ironic aspect of the Everything is an Ad Network phenomenon is that the catalyst for it — diminished, attenuated user-level conversion signals — should motivate advertisers to utilize fewer channels, not more. Operating across the multitude of new advertising channels that…
These charts are related: the streaming wars have created intense competition for share of consumer wallet, resulting in increased across-the-board churn that has catalyzed a content land grab, particularly with live sports streaming licensing. This has given rise to the…
The specific examples provided in the Justice Department’s lawsuit are all fairly trivial, and the remedies proposed wouldn’t substantially diminish Apple’s market position. While some iPhone owners would surely enjoy using third-party wallets or streaming games, those…
Advertising automation provides utility by allowing for exhaustive experimentation and by implementing campaign changes quickly, based on immediate analysis and interpretation of results. The largest, scaled ad platforms have built flexible and open-ended content engagement…
Apple published documentation for its Privacy Manifests feature last week. In it, Apple clarifies how the Tracking Domains list could block network traffic from reaching ad tech vendors, even if their SDKs don't require standalone Privacy Manifest files. mobiledevmemo.com/privacy-manife…
I enjoyed discussing the future of the open web and the proliferation of advertising automation tools on the @TakingInvPod. Thank you for having me on!
I enjoyed discussing the future of the open web and the proliferation of advertising automation tools on the @TakingInvPod. Thank you for having me on!
Eric Seufert @eric_seufert
39K Followers 2K Following Investor, Heracles Capital: https://t.co/VMWd6QtHGI | Analyst, Mobile Dev Memo: https://t.co/d8aHtDNdC4 | Developer, Theseus: https://t.co/gW7TUlA8Le.
Thomasbcn @Thomasbcn
15K Followers 4K Following Independent mind working on mobile growth. Not Ex-GAFAM. https://t.co/1E2rrQMVq9
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvt
Shiv @airgups23
6K Followers 5K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Oren Kaniel @okaniel
3K Followers 1K Following CEO & Co-Founder @AppsFlyer - Maximizing end users' value and privacy thru enabling ecosystem collaboration and innovation | Father of 4, my teachers
Jake Mor @jakemor
5K Followers 548 Following CEO @Superwall — build & test paywalls without shipping updates. Past: Founder @FitnessAI_ (acquired). YC W20 & S21
David Barnard @drbarnard
14K Followers 3K Following “Foremost expert on App Store minutia”―@BenThompson. Growth Advocate @RevenueCat. Host @SubClubHQ. Founder @Contrast. Featured in @nytimes @WSJ @TechCrunch etc
Nebojsa Radovic @eniac
10K Followers 2K Following aka Nebo ▪️ mobile growth | ad tech | 🏀 | still crypto curious
App Promotion Summit .. @apppromotion
6K Followers 1K Following Discover the future of app growth and product marketing at our events in London, New York City, San Francisco & Berlin #APSLondon #APSNYC #APSSF #APSBerlin
Will Luton @will_luton
5K Followers 1K Following Creative director of Inferni: Hope & Fear. Founder @ Village Studio. Dreamcast stan. Magic player.
Dean Takahashi @deantak
42K Followers 4K Following Been a journalist since 1987 and am lead writer for GamesBeat at VentureBeat. I cover games, chips, hardware, R&D, and other tech. Wrote two books on Xbox.
Ryan Barwick☕️ @Ryanbarwick
6K Followers 6K Following @morningbrew reporter. writing about the free internet and tech for @marketingbrew. DMs and Signal always open.
Ariel from Appfigures @arielmichaeli
4K Followers 632 Following Building @appfigures and talking about ASO, apps, marketing, and business. Subscribe to my weekly newsletter → https://t.co/tQgEs8lwoW
Candace @CandaceKuss
5K Followers 1K Following Creative Strategy, Speaker, Blogger, Early Adopter | Advisory @CreativeEquals | Trustee @BalletCircle | Expat #Mudlark
Jon Beck @jbeck151
129 Followers 721 Following
Kunal Jasty @kunaljasty
3K Followers 629 Following Forbes 7 billion under 100. Tech investor. Views my own
Ramiz Trtovac @RamizTrtovac
0 Followers 21 Following Supercharging Game Growth 🚀 8 years in Performance Marketing Industry 📈 User Acquisition Specialist 🎯 Innovative UA Consultant & Advisor
Claire Heyward @HeywardCla8654
203 Followers 5K Following
Xavier Durand @xavedurand
351 Followers 257 Following cofounder @chilliapp – cofounder @aircall – #ForbesUnder30 – old tweets deleted
izuna385 @izuna385
122 Followers 403 Following
Jędrzej (Jed) Matla @jedzik
17 Followers 135 Following ride a bike 2 wrk @ https://t.co/RDfIMBh7qI ; IT ; AdTech ; web since forever
Tom Jenen @tomjenen
2K Followers 707 Following 20 yrs in digital, media, tech startups, ex-Google, now advisor, nonexec, co-founder @womenpresent. Husband, dad, feminist ally, immigrant.
Matteo 💯 @MatteoBerzoini
34 Followers 176 Following 📈 Performance Marketing @ScalableCapital 🧑💻 Mentor @GrowthMentorHQ 🤖 Sharing my AI Learning Journey Financial Literacy for all. Personal thoughts only.
All In One Shop USA @AIO_Shop_USA
40 Followers 484 Following Underground Pseudo-Scientist 🤹♂️ Survivalist Thrift Store Salesman 🎟️ Anarchocapitalist ⏳ Musk's th1 Disciple 📐 I.Q 142 Mensa 🧩 #Doge #BTC #ETH #TSLA #MAGA
AnyReskin @AnyReskin
22 Followers 293 Following Easily create your own game with AI automation! 🎮 Build an app in minutes without any coding required. Monetize your content apps with top ad networks effortle
Paul @PaulTrizi
6 Followers 21 Following
Kasmi Nsm @KasmiNsm
4 Followers 37 Following
Edgar Zakaryan @edgar_zakaryan
143 Followers 457 Following
Premier Digital Marke.. @PremierDigiMktg
0 Followers 19 Following
bhavesh @ti3srbe
95 Followers 188 Following The market is the ultimate arbiter of price. Mission: Minimize losses.
Peter Pham @phampeter
2K Followers 485 Following
TruthBomb_EV @TruthBomb_EV
103 Followers 280 Following EV is the future. EVs are 1 order of Magnitude better than ICE. All-in on $TSLA due to Hardware + Software thesis. Truth Bombs coming your way!
bradt @brad_t6
112 Followers 1K Following
макс @maxcurl1
5 Followers 44 Following
Vicky @vickykharl
31 Followers 266 Following Community Manager @adaptyteam | Former Product Marketing Manager @productiveforme | Passionate about mobile apps & marketing.
IglooJakson @IglooJakson
81 Followers 299 Following
Sean Muzzy @bklynmuzz
849 Followers 845 Following Family First / Global Media & Marketing Exec / People Leader / Culture Creator / Poet / #COYS #LFGM
Leo Rocks @techtvfan
260 Followers 4K Following
Evan Armstrong 📧 @itsurboyevan
8K Followers 2K Following Lead writer at @every. Hunting for rebels with @indievc. Follow for research on AI, finance, and how startups win.
Chris Wu @heychriswu
87 Followers 1K Following
Miguel de Icaza ᯅ @migueldeicaza
96K Followers 5K Following Fun Stack Vibing. Started Xamarin, Mono, Gnome; was MSFT/.NET/Xamarin/Mono/VSMac/AI https://t.co/QkbDDWMXRf @migueldeicaza.bsky.social
Mobile Finance Collec.. @MobFinCo
33 Followers 223 Following Exclusive community for finance professionals/founders in mobile apps & gaming. Founder @martinmacmillan. Follow on LinkedIn for more https://t.co/If8sCm74oa
Zen App Business Stra.. @zendev_ai
83 Followers 164 Following I partner with app developers to strategically 10x their revenue and growth. follow for free premuim advice on everything app marketing.
Andrea giovanni rodol.. @AndreaMoli96581
66 Followers 37 Following
AdQuick @AdQuick
3K Followers 1K Following AdQuick is the easiest way to plan, book, & measure out-of-home (OOH) ads. Trusted by the best teams at venture-backed startups to Fortune 500 brands.
Hot Takes @HotTakesStream
3K Followers 230 Following Official Twitter account for Hot Takes, @AdamSinger's Substack. Follow us for new posts + must-read links we discover around web on 🔥 trends, news and more.
sicrowhurst @sicrowhurst
359 Followers 565 Following Thoughts and views of an ad tech creative leader. It's all about interactivity. My words are my words.
Eric Seufert @eric_seufert
39K Followers 2K Following Investor, Heracles Capital: https://t.co/VMWd6QtHGI | Analyst, Mobile Dev Memo: https://t.co/d8aHtDNdC4 | Developer, Theseus: https://t.co/gW7TUlA8Le.
Marketecture @marketecturetv
2K Followers 71 Following Get Smart. Fast. In-depth interviews with ad tech and marketing execs. Newsletter: https://t.co/6HFuycrcG8 Interviews https://t.co/oHeJwYTyhF
AllThingsD @allthingsd
141K Followers 97 Following @AllthingsD is now inactive. For tech news & analysis, follow @WSJD. Find Kara Swisher, Walt Mossberg and their team at http://t.co/QtNr5qQEsH.
Ars Technica @arstechnica
1.2M Followers 1K Following Original news, reviews, analysis of tech trends, and expert advice on the most fundamental aspects of tech.Podcast: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz) mobiledevmemo.com/podcast-is-pay…
Meta's $META stock declined by 15% after the company's earnings release yesterday. Meta delivered meaningful beats across top and bottom lines, but its Q2 guidance was weak, and it communicated a larger-than-expected increase in capital expenditures for the year. Notably,…
ICLE Senior Scholar @MBarczentewicz joined the @MobileDevMemo podcast to discuss the "pay or okay" model and whether it comports with EU privacy law. mobiledevmemo.com/podcast-is-pay…
Everything is an ad network, but consumer attention is finite. How does the commercial calculus of integrating advertising into an existing consumer platform change as the retail media space becomes more saturated? Retail media networks proliferated in the Everything is an ad…
The European Data Protection Board (EDPB) yesterday adopted an opinion on the valid use of the “Pay or Okay” model by, what it calls, “large online platforms.” The EDPB determines in its opinion that large online platforms, “in most cases,” will not comply with the GDPR in…
The EDPB invalidates Meta’s use of Pay or Okay. What next? mobiledevmemo.com/the-edpb-inval…
The mobile gaming market, overall, is beleaguered in the post-ATT marketing environment, having contracted in both 2022 and 2023. Yet it also produced MONOPOLY GO! in 2023, which likely generated the most absolute first-year profit of any mobile game in history. The seeming…
Related: Using cohort ages for product optimization mobiledevmemo.com/using-cohort-a…
Launching a social media app through an invite scheme with the intention of going viral is a misguided strategy that might ultimately undermine the product's long-term prospects. An app launch should focus on understanding users' needs and engagement patterns and accommodating…
In this week’s episode of the @MobileDevMemo podcast, I speak with @pbannist, the CSO of Raptive, about the current state of third-party cookie deprecation on Chrome and Google’s Privacy Sandbox. mobiledevmemo.com/podcast-cookie…
Apple's war on device fingerprinting has been pursued through piecemeal restrictions, such as the privacy features it introduced at last year's WWDC. The mobile advertising ecosystem has retreated to near-exclusive use of the IP address for fingerprinting, which is pervasive.…
It's tempting to view a product's user base as a monolith. A user base can be segmented into any number of distinct groups, and a single metric can be helpful for quickly gleaning the direction of a product's growth (up or down?). But viewing DAU through the lens of cohort age…
The big economy of small advertisers Facebook attempted to derail Apple’s plan to deprecate the IDFA by arguing that ATT would excessively and unduly punish small businesses that are reliant on personalization. Obviously, it was unsuccessful. But while Facebook was an…
What does an effective CMO look like? mobiledevmemo.com/defining-the-c…
More folks are surprised (or alarmed) by this info than I would have thought. In 2000, 40% of U.S. newspaper revenue came from the sale of classifieds - a greater share than either subscriber or ad revenue. Engagement overall was boosted by functions such as stock prices, movie…
New York Times' gaming app consistently ranks in the top 30 (and often, top 10) games on iOS (From @MobileDevMemo / @eric_seufert, Data: Apple)
EU's hostility towards Meta's "Pay or Okay" model is misguided as the model does not force users to use Meta's platforms and it has been deemed GDPR compliant (@eric_seufert / Mobile Dev Memo) mobiledevmemo.com/pay-or-okay-an… 📫 Subscribe: techmeme.com/newsletter?fro… techmeme.com/240330/p3#a240…
2/ To listen to the episode, search for Mobile Dev Memo wherever you consume podcasts.
In this week's episode of the Mobile Dev Memo podcast, I speak with @rishabhmjain, the CEO of FERMÀT, about the evolution of eCommerce advertising, the future of the open web, and the challenges posed to advertisers by Everything is an Ad Network.
The European Commission's hostility towards the Pay or Okay model is misguided. The DMA does not mandate that gatekeepers make every possible business model available to monetize their products, & Pay or Okay has already survived scrutiny under the GDPR. mobiledevmemo.com/pay-or-okay-an…
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