Lollipop: Hi-Viz Fire & Security Marketing @LollipopLocal
We help the GOOD GUYS in the Fire & Security industry to produce a consistent manageable flow of enquiries. Ask us about your website, SEO & Social Media lollipoplocal.co.uk Essex Joined March 2012-
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So many Fire & Security companies tell us "we tried an agency but it didn't work out" They handed over the responsibility for getting leads to a generic agency with no experience of this industry. Did you just pay your money and hope for the best...? Talk to the Lollies!
"I keep trying to get my marketing agency to add CCTV to my website but they never answer the phone" At Lollipop, we always answer the phone. If you tell us you have a new Security service or product to offer, we'll recommend that we add it to your website! And get it done!
The Lollies love it when we create a social media post that results in a demo enquiry for one of our clients! #fireandsecurity #fireandsecuritymarketing
Stop trying to escape criticism. Embrace it. You are a threat. You have influence. What you say holds power and weight. You have made significant moves. Always remember: People who stand for nothing never get criticized.
Chuckling along at this great accompaniment to my toast and coffee! youtube.com/watch?v=oEZVwQ…
Can't wait to see this in the UK!
Can't wait to see this in the UK!
Do you sell Fire or Security services to installers? We've been working with the fabulous @fenixmonitoring for four years now! Ready to see how we can help you get your services in front of more installers? Come and have a chat on stand 5/H138 #tse2024 #fse2024
It always gives us a thrill when industry legends like Anthony King from @rathboneresults drop in for a Zoom chat. And it's especially nice when they say nice things about us!
HOW TO GET MORE REVIEWS ON YOUR GOOGLE BUSINESS PROFILE? Do a good job and then ask your happy customer if they will leave you one. Make it easy for them to find the right place to write it. Remind them what you did so they don't just say: "𝑇ℎ𝑒𝑦 𝑤𝑒𝑟𝑒 𝑔𝑟𝑒𝑎𝑡..."
Jo was talking with her LinkedIn coach Tyron Giuliani yesterday and he came out with this great quote. 𝑊ℎ𝑎𝑡 𝑖𝑓 𝑦𝑜𝑢 𝑤𝑜𝑘𝑒 𝑢𝑝 𝑡𝑜𝑚𝑜𝑟𝑟𝑜𝑤 𝑤𝑖𝑡ℎ 𝑜𝑛𝑙𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑦𝑜𝑢 𝑤𝑒𝑟𝑒 𝑔𝑟𝑎𝑡𝑒𝑓𝑢𝑙 𝑓𝑜𝑟 𝑡𝑜𝑑𝑎𝑦? What are you grateful for?
People know at some gut level what they do and what is unique about them. But figuring out how to put it into words and get it across...? You're an engineer, not a writer. Let's work together to show people why you're their best Fire or Security choice!
We have loved our collaboration with Matthew Hearn 🎯 and OPTEX Security EMEA as sponsors for #LollipopTop10 If you sell Fire or Security to installers, we'd love to have a chat to see if there are ways we can work together! Come see us on stand 5/H138 #tse2024 #fse2024
You have a new 5 star review! Well that's always a nice thing to see when you Google your name! Does your Fire & Security company have a Google Business Profile? Does it have any reviews...? We'd be happy to show you how you can see...
We're looking to work with directors and companies that are UNIQUE within the Fire & Security industry. People like Carl from @fenixmonitoring. If that's you, GET IN TOUCH! You can call 01702 476517 or email [email protected]
🚨You don't need A LOT of links, you just need a few of the RIGHT links (indexed, local, industry relevant) 🔗 #LocalU
Are you positioning your Fire & Security services as the solution to a problem...?
...you’ll be harried, haggard, rushed, bludgeoned and intimidated. Did you spend a lot of time in 2023 trying to fix people who cannot be fixed? Work with the Lollies to find your ideal customers in 2024. Thanks @PerryMarshall for the reminder of this top tip
TWO top tips for Fire & Security directors to get more out of LinkedIn: Connect with more people AND Publish more updates. But most Fire & Security directors 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐚𝐭. So tip 3 is let the Lollies take your marketing off your desk...
Is reciprocal linking bad? It is...if it's your primary linking strategy! It's likely not valuable if it's coming from cold-email link builder or at a mass scale
What does winning look like to you? For Mark Smuts, 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝟏𝟏,𝟎𝟎𝟎 𝐜𝐚𝐦𝐞𝐫𝐚𝐬 he's put on his AI Filtering platform... Quite a reasonable outcome. Right? And this is what Lollipop do for Fire & Security companies Talk to us!
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Greg continues to speak around the world, this week he’s speaking at brightonSEO. Where will Greg speak next?
"If Google can fully understand a link profile and can ignore bad or spam links..." They only ignore the "bad or spam links" that fit their "bad or spam links" models. The spam team still issues manual actions. The disavow tool is helpful when you can't kill the links.
Read this, then think about it and then read it again. If Google can fully understand a link profile and can ignore bad or spam links... Why is the disavow tool STILL active? Change my mind.
Straight back up, Leicester City! 🦊
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EPIC #BrightonSEO with two of my faves - thanks to all of the team for another epic event - and thanks to these two special people for making my life richer, happier and more ridiculous every time! @areej_abuali @Optimisey you are LOVELY.
Me asking a random stranger to take our picture: "I'VE NEVER HAD A PICTURE WITH THE GIANT #brightonSEO LETTERS BEFORE!"
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I've just sat in the presenters chair, for the first time, in an empty studio, ready for tonight's #Hignfy record for tomorrow's show. It was an interesting morning scripting and working with the producers and writers (I'm used to writing everything myself). This is the calm…
I shouldn't. I really, really, REALLY should NOT, but I'm going to ask: what is the benefit of being able to duplicate your own blog posts (other than to change the keywords for spam)?
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