AJ Kohn @ajkohn
Owner, Blind Five Year Old. Digital Marketer and Start-Up Advisor. Tweet about SEO, Marketing, Technology, Social Media and UX. Now: @[email protected] blindfiveyearold.com San Francisco Joined November 2007-
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The March 2024 Core Algorithm Update was completed 7 days ago. It reduced unhelpful content by 45%. 🙄 None of this smells right. The Google Search Status Dashboard lied for a week. And reducing unhelpful content doesn't mean search quality improved. #seo #search #google #fail
Reading: Reddit Transparency Report - July to December 2023 bit.ly/4aJDBz8 (It'll be even more interesting to see the Q1 2024 report.) #search #reddit #spam
Reading: The Man Who Killed Google Search bit.ly/4ba8j46 (I teased out much of this in my own piece, but without the invective. I think the Yahoo connection is the most damning in many ways.) #seo #search #google
Reading: Topography of a News Ecosystem bit.ly/4aP1pSd (Interesting look at news and a better use of AI in my view.) #news #journalism #ai
Saving: The Importance of Multi-Touch Attribution bit.ly/3UvprMo (And yet, most don't get close to this type of attribution, making it increasingly difficult to convince eTeams of the value of top-of-funnel content.) #seo #search #attribution
Reading: It's a torturous chaos until it isn't bit.ly/4b5QUtB (Or as I like to say, an overnight sensation after years of hard work.) #business #entrepreneurship #startup
Saving: Frequently Used LLM Words bit.ly/4aJpIRJ (Delve into the dynamics and intricacies of words that illuminate this new paradigm.) #seo #search #LLMs
Reading: Google Search Boss Urges Employees to Move Faster cnb.cx/3UepiM9 (Yet we're on day 49 of the March algorithm update. Also, reading between the lines, search quality is still a big issue.) #seo #google #search
42 days and counting. #seo #google #doessomeoneneedtoplugthealgorithmupdatebackin #themeaningoflifetheuniverseandeverything
Google Cache Bookmarklets bit.ly/googlecacheboo… (Three handy bookmarklets to access the Google cache while it's still available.) #seo #google #cache
Pretty interesting Google Image Search algorithm update starting in mid-February. The hallmark of the update is lower impressions on high position images resulting in lower clicks but also producing a phantom spike in average position. #google #seo #imagesearch #mixshift
Reading: Best printer 2024, best printer for home use, office use, printing labels, printer for school, homework printer you are a printer we are all printers bit.ly/3TIKCZT (Trust me, read it. You'll thank me later.) #seo
🎵And while they're busy reaching their conclusions we'll be reaching for something else🎵
Someone didn't get their cup of coffee this morning. #NYTimes #sayingthequietpartoutloud
Anecdata running rampant in SEO circles right now. #seo #google #youarenothetargetmarket
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39K Followers 589 Following I study ML & AI engineers and try to make their lives a little better. PhD-ing in databases & HCI @Berkeley_EECS @UCBEPIC and MLOps-ing around town. She/they.I've now seen 2 CyberTrucks driving on the highways around Denver and both times, it felt like an assault on my eyeballs; like a joke or an insult. Has there ever been a better monument to the problems with 'yes' men and women, unchecked hubris and group-think?
Just spitballing here, but there’s an argument to be made that the use of SGE to keep people on the search page makes Google a publisher and THAT would mean the demotion of specific sites while scraping their content for SGE is an anticompetitive, monopolistic practice. Some…
Dear Googlers past and present, Please remember you’re protected by law for reporting any violation or act you reasonably believe to be a violation of the antitrust laws or of another criminal law committed in conjunction with a potential violation of the antitrust laws. And…
@ajkohn We monitor important financial queries and they fixed nothing related to quality. They still rank based on brand authority…
@ajkohn @perplexity_ai @Google "API client coming for its upstream provider"
"Helpful content" is gobblygook. Helful is the new "good" (content). Zero meaning. 1000 people define useful or good in 300 different ways. #obfuscation
@ajkohn Agreed. I'm still seeing the same generative AI crap ranking.
@ajkohn @perplexity_ai @Google Not perfect but, frankly, it's still more useful than Google.
@garethaboyd @ajkohn @perplexity_ai @Google Thank you. I think we need to start calling them summarization engines. That's all they are. I think as an industry it would be helpful if we call it out for what it is -- utter theft and the weird thing is they need the websites to survive but they're going to destroy them.
It’s like “search intent” went out the window with SGE. Google launches thousands of algorithm updates to try to precisely understand a user’s exact intent Meanwhile SGE just runs its mouth about something totally unrelated from the top result
@ajkohn @perplexity_ai @Google The road to hell is paved with good intentions. Google started the same way perplexity is right now. Meaning, they’ll eventually have to monetise!
@ajkohn @perplexity_ai @Google I'm sorry but in my opinion summarization engines are just theft engines, they steal the content to train and steal the click from the site doesn't matter if there's a citation.
@ajkohn Considering what replaced "unhelpful" content unless you're a conisseur of spam... Google results are at an all time low and Bing looks to be a good alternative!
@ajkohn @perplexity_ai @Google If you pretend ai doesn't exist, sounds like yahoo answers
@ajkohn @usemyhandle @perplexity_ai @Google So it's Bing.
Google’s PR team had time to “fact check” and respond to the information on @seroundtable from @edzitron’s article within 24 hours But no one fact checked @rustybrick, @glenngabe, me or others when we shared, daily for 7 days, that the March Core Update was still rolling out?…
The days of listening to Google left with Brin and Gomes 5 years ago.
Now I get it. Unhelpful content basically means content not driving enough money to G