Dan Hochuli @LogocracyCopy
Head of Content Solutions (APAC + China) for @LinkedIn. I share stuff on Link-ed-Ins and re-purpose on the Twit-face. Singapore Joined August 2011-
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@tomroach @juliancole Late to the party on this (because I never check X anymore). Purna Virji: linkedin.com/posts/purnavir… Jon Evans from System1 does vlogcast teasers: linkedin.com/posts/uncensor… LinkedIn's own COO, Dan Shapero: linkedin.com/posts/dshapero… Are some quick ones off the top of my head.
@samueljscott Fran Cassidy and the B2B Institute's work might help here. Part of it is just changing your language. Moving away from Marketing speak and talking more like a CFO or accountant. This white paper has other tips as well: business.linkedin.com/marketing-solu…
A quote from Rory Sutherland, that I just heard that I thought was inspiring. "If someone asks you to show them best practice; or if you are a marketer and are being shown 'best practice'; ask the question no one in the room is asking, which is: 'Best pr…lnkd.in/gjtJ_RYv
When you say "#Strategy", what is it you mean? lnkd.in/gmicY53v
This is a small but important accomplishment for me over the last three months, as I look to invest in my #management skills. I've always prided myself in my strategic thinking, but, like many experienced strategists and teams, my proficiency around tak…lnkd.in/gt6wQnwd
Shout out to my fellow LinkedIn Customer Science colleagues Peter Weinberg and @JonLombardo for their new research piece in Adweek on building more creative #B2B brands. The team at the B2B Institute in partnership with System1,…lnkd.in/gdf7kaxD lnkd.in/gAXg_zdd
Are you moving away from 'Full Funnel' marketing and embracing the 'Two-Speed' marketing approach. The latest academic thinking in #Marketing is to move away from a 'Full Funnel' approach and to think about marketing more as a two-speed operation. Simpl…lnkd.in/gQ4di_5u
In a world first, LinkedIn this week launched one of the most comprehensive B2B measurement frameworks and a supporting benchmark report to help #B2B brands better measure their #brandbuilding efforts on and off the LinkedIn platfo…lnkd.in/epQg9SKC lnkd.in/evqg7ah7
Exciting news! LinkedIn has just launched a new AI feature to help you write your posts. All you need to do is provide a minimum of 30 words, and the AI will generate a response based on your prompts. This is a game-changer for those of us who struggl…lnkd.in/gJzx7TFm
Below average #ClickThroughRate? There's always a reason. Here is a simple hypothesis tree I created a few years ago (and just re-discovered) to get to the source of campaign underperformance. While it won't give you all the answers, it is a good st…lnkd.in/gazAkXym
I saw a post today on LinkedIn that told people that "#Branding is not about selling the product". The post used a carousel of photos of Steve Jobs and Apple as the example of how Apple doesn't use branding to sell product. See here:…lnkd.in/gsXNTYDU
Shout out to my wonderful wife, Amber Clare, who today graduated top of her class (with distinction) on her second degree. She achieved this did during COVID whilst also having a baby and raising two kids as well as managing a team at her work. I couldn…lnkd.in/gAf6FsPV
Yesterday I was lucky enough to catch up with one of titans in the world of perfumery, OLIVIER CRESP, who was passing through Singapore on a tour across Asia. He's the creator of iconic frags such as Amouage's 'Bracken Man', Azzaro's 'Wanted', D&G's 'Li…lnkd.in/gCGqtJVu
What is the best #B2B ad of all-time? I'd nominate the famous Volvo Trucks ad with Van Damme doing the splits. We don't generally think about this ad as being a B2B ad, but trucks are not only financed to individuals. Transport, logistics companies and…lnkd.in/gxG5CjXB
The glaring problem with publishing 'brand' content on organic social media channels.... Many #brands are posting their brand building content organically on #socialmedia. The problem with this is it's the wrong distribution tactic for the objective. Th…lnkd.in/gHBwe6NB
In talking to #B2B brands about this 'new' concept of Brand Building, I'm finding that there is an overemphasis on the tactical differences between communicating to a B2B audience vs a B2C audience. Buying Committees, long and complex buying cycles domina…lnkd.in/gYTVuvys
Marketer: "We are making our next commercial purely out of #AI." More savvy marketer: "What are you selling? Nightmares?" From the uncanny valley Balenciaga videos to now this wonderful piece of commercial 'art'. If any creatives out there are worried…lnkd.in/gPyQzmNu
#CategoryEntryPoints (CEPs)and ChatGPT In Jenni Romaniuk's latest book, 'Better Brand Health', she outlines some ways to identify CEPs for your #brand. One of these is online data mining, which she cautions is fraught with biases and limitations. She spe…lnkd.in/gAcwvhus
How do you separate the tactics of the Long-term advertising (#Brand) & Short-term advertising (#LeadGen)? #EFFECTS: Short-term #marketing increases sales right away, but the results decay quickly and its effectiveness doesn’t really increase over time.…lnkd.in/gzYKYJMk
"We are in a recession and times are tough. Now is not the time to invest/experiment with #brandbuilding. Let's just focus on getting in the leads now, and we'll build #brand once we are out of the recession." If your leaders have responded this way when…lnkd.in/eCi5QMG6
Mostafigur Rahman @Mostafi54286561
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59 Followers 175 Following Born in Germany, trained in the UK, tested in China, tolerated in the USA. Account lead, Ogilvy.
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901 Followers 2K Following Creative strategist. Follow for mild takes and thoughts on marketing, advertising and strategy. Scaring creatives with mockups made in keynote.
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Social Allie🤘 @social_allie
5K Followers 2K Following #BlackLivesMatter Social at @jumpman23 Tweeting things I say every day 🐶🍊⚡️🤘🏀👟 views are my own (she/her)
Shann @LeShann
9K Followers 1K Following This account is now silent. I am keeping it so that I may occasionally read tweets + protect my handle in the hope X might change one day. Find me on BlueSky.
🐙 @SmallClanWoman
283 Followers 755 Following Former social scientist in recovery mode. Politically homeless. Passionate cinephile. Taking notes while celebrities ruin your children 👇🏻
Tom Goodwin @tomfgoodwin
56K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
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10K Followers 4K Following 🤖 AI Tech Consulting at Every 📕 2x O'Reilly author on Prompt Engineering & DSPy 🎓 350k students on AI Udemy course 📈 Built a 50 person growth agency
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@mnitabach.bsky.socia... @mnitabach
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The Rest Is History @TheRestHistory
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Yoel Roth isn't on th... @yoyoel
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15K Followers 229 Following CSO @ Abbott Mead Vickers ex-CSO Wieden+Kennedy Amsterdam
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