John Timmerman @JohnnyTimbo

Is a 3PL a media company? Can be. This month, @HelloTidalwave launched a new service to clients called "Content Pass". We make professional behind the scenes content for your brand. Thesis: Give our brands another tool in the toolbelt to succeed on Facebook. They sell more

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John Timmerman @JohnnyTimbo

2 months ago

Will energy costs go up from no one ever closing their laptop or letting their desktop go to sleep again?

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John Timmerman @JohnnyTimbo

2 months ago

So much in social media is BS hype. I used to think the cheat code for founders to generate business was to put out content that makes them look smart. But what has happened, especially with AI, is that everybody is just looking for a hook. I’ve started to do something that’s pretty interesting. Anytime I see some “game changing opportunities” posted by influencers, creators, or experts I loaded into AI and I ask it to pressure test the opportunity. Shocking: so far after loading 50 posts into this format, 90% of them are flagged as hype, and not real opportunities. But Boy does my ADHD get the biggest dopamine hit when I read these lol AI is currently helping me stay focused by calling BS on all these hype posts Thank you, Claude

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John Timmerman @JohnnyTimbo

2 months ago

So I walk into the office today. Team = 🤯 Me = 🤔 Team = “Do we still have a job?” Pumped to see the output here. P.S. yes they have a job, it just got soooo much faster.

Higgsfield AI 🧩 @higgsfield

2 months ago

Higgsfield MCP now connects to Claude! 🧩 The first way to generate visuals on Claude, powered by Seedance 2.0, GPT Images 2.0, Marketing Studio and Cinema Studio. Research on Claude. Polish your prompts. Generate ads, videos and brand content via the Higgsfield connector.

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John Timmerman @JohnnyTimbo

2 months ago

LATAM is a cheat code for any US business that understands economics and is creative

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John Timmerman @JohnnyTimbo

2 months ago

Here we go Ecomm. Are we going to get another AppLovin effect?

Business @XBusiness

2 months ago

x.com/i/article/2041…

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John Timmerman @JohnnyTimbo

2 months ago

Woah. Wrench, enter gear. This is going to get messy indeed

Eric Seufert @eric_seufert

2 months ago

China block’s Meta’s months-old acquisition of Manus. Unwinding the acquisition at this stage would be messy. And Meta has already substantially integrated Meta’s agents into its advertising manager suite.

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John Timmerman @JohnnyTimbo

2 months ago

@kasramoradi 72

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John Timmerman @JohnnyTimbo

3 months ago

The best thing you can do in business…. Is be a good person.

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John Timmerman @JohnnyTimbo

3 months ago

@Seanfrank Alo is eating their lunch

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John Timmerman @JohnnyTimbo

4 months ago

Founders don’t lose money because of traffic. They lose money because of structure. I’ve reviewed hundreds of DTC ad accounts over the years. The pattern is predictable: Revenue growing. Ad spend growing. Pressure growing. But conversion rate stuck below 1%. CAC creeping up. Margin slowly compressing. That’s not a marketing problem. That’s a funnel architecture problem. When your model only works if spend increases every month, you don’t have scale. You have exposure. The real leverage comes from: • Increasing revenue per visitor • Engineering higher AOV • Fixing product page psychology • Removing checkout friction • Building retention systems Better ads amplify results. They don’t fix weak foundations. If your margin feels tight even though sales are strong, look at your funnel before you touch your budget. Traffic is rented. Conversion systems are owned. #DTCBrand #EcommerceGrowth #ConversionRateOptimization #FounderMindset #GrowthStrategy

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John Timmerman @JohnnyTimbo

4 months ago

Every February I see the same pattern. Brands look at January numbers, see traffic holding and spend continuing, and assume February will bounce back. It usually doesn’t. Not because demand disappeared, but because January quietly exposed the cracks in the system. Higher CAC. Weaker offers. Lower conversion rates. Post-purchase leaks no one wanted to look at. February isn’t the problem. It’s just the month where excuses stop working. If traffic were the solution, January would have fixed February already. The brands that win this part of the year don’t chase more clicks. They fix the system underneath the spend. If you want to see where your growth is actually breaking, start with conversion rate. 👉 thegoodmonster.com/cvr-calculator/ That’s where real leverage is.

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John Timmerman @JohnnyTimbo

4 months ago

I keep seeing the same pattern with ecommerce founders lately. Ads are still getting clicks. Traffic doesn’t fall off a cliff. But revenue slowly starts to disappear. The first reaction is always the same: change creatives, tweak audiences, increase spend. Almost never works. In most cases, the ads didn’t stop converting. The funnel did. I wrote an article breaking down where conversion rate quietly leaks revenue post-click and why scaling ads on a broken funnel only makes the problem more expensive. Before touching your ad budget, calculate how much your current CVR is actually costing you. 👉 Use the CVR calculator: thegoodmonster.com/cvr-calculator/ #ecommerce #growth #cro #founders #digitalcommerce

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John Timmerman @JohnnyTimbo

4 months ago

February always tests discipline. Every year CPMs rise. Every year CAC gets tighter. And every year the same mistake shows up waiting. When CAC spikes 20 to 40 percent hesitation becomes expensive. The brands that protect margin do not wait for conditions to improve. They adjust structure creative and offers early. If February hit your CAC that is not noise. It is a signal. This video breaks down what is actually happening and what needs to change now.