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@Ed_FilmBooth Why didn't you enjoy it? genuinely curious
@ChrisWillx is a great example of this- when he started making clips, he started understanding what questions produce good clips in the first place, and then started tailoring his questions to produce more clippable content- youtube.com/watch?v=-GaYP4…
Founders and CEOs must change the way they do interviews. 1. Long form is dead. 2. The clip is the product. 3. So the way you answer questions must change. 4. Repeat every question with tone and excitement. 5. Imagine, every answer is it's own clip (because it will be). 6. This will increase retention as it provides the hook, the interviewer needs to turn it into an amazing clip on it's own. We must change the way we create content to work with the algorithm.
1st reason is just common sense: people are more likely to click on someone who looks good and confident. The 2nd reason is subtle but important: a flattering photo sends a signal to future guests that they’re going to be treated well and shown in a good light, which makes better guests more likely to say yes in the future.
Compare that to @hubermanlab's thumbnail for the same guest- hard to believe it's the same person. This matters for 2 reasons...
Diary of a CEO committed a major thumbnail sin here:
by the way...the 100k thumbnail? It's @FoundersPodcast 5th highest video of all time (and the other 4 are all super famous people).
1st video got 7k views, 2nd one got 100,000 views... Why the +10X difference?
@paulg it's the clasisc "sorry for the long letter- I didn't have time to write a short one"
@ChrisWillx @hubermanlab @mattwritesbooks @tomsegura This format was so fun- one of the rare times I sat down to WATCH a podcast and finished the whole thing. hope you do more. Especially like the mix of comedians/ experts
@jbruce218 @TaylorLorenz As more people get into clipping, I wonder how saturation will effect strategy?
@ColinandSamir @GeminiApp Interesting to compare this to Sora...Omni seems to understand the Ikea Effect better: people value things more when they helped create them.
@natecurtiss_yt text is one of the most undervalued thumbnail assets
@acq_official Alex once said that if the person explaining something doesn't talk about mechanism, then he stops listening. Excellent advice.
@mandylu Sometimes cringe is the wisest part of you though... The part that says you need to edit and try again.
@Ed_FilmBooth I think that's why Reverse Engineering is such a powerful tool. One of Mr Beast's forgotten breakthroughs was actually making fun of other YouTuber's thumbnails, which he then turned into his 1st series.
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