Discover How to Influence People the Way They Naturally Persuade Themselves at https://t.co/eIYr9LzSP5influencewithpower.com Join Influence With Power 👉Joined January 2025
@DaysPays@glennwrites1 Possible. I came up with lead gen idea for SaaS company that brought in millions in leads a year leading to a $15 million valuation. Wild was the copy was very brief single paragraph email/voicemail. Shortest thing I’ve written in my life.
@MercureCopy@glennwrites1 Without my glasses on I read the first line as, “ I had to talk a Manatee off the ledge this morning.”
Haha. Great visual picture and I thought it a great opening line … until I read it correctly. :)
@iamhaleyshane@getmorningwould@GoatsSMOLbatch Looking back on breakthroughs I helped clients with I realized that the biggest ideas could only could only exist with that client… in that market… and that moment in time. They could never be copied or replicated. It’s a profound thing to ponder.
True Story: In ‘92 I handed a VP of marketing Capels classic Tested Advertising. He opened it, turned to the copyright page and slammed it shut. “Nope!” And hands back to me. Perplexed I asked, “What’s wrong?” He looked at me and said with pride, “I don’t read any book not written in last 2 years!”
Some people can’t be saved.
@LoganTGott I had client that had tested a mail package and it was big winner, so they dropped $250k cash on the mail roll out… Gulf war broke out after it was sent. Poof, $250k vaporized
@chrisorzy For about 300 people in various lines and the line outside wrapping around the building they had a single-stall restroom . Even it had 20 people waiting in line.
Do you wanna be a mad, persuasive, copywriting genius?
Here’s the way…
I once worked with a a legendary copywriting and marketing genius.
His public persona was one of effortlessly, in a single sitting, ripping out 8+ page masterpieces.
From stage, he would often craft and dictate entire sales letters and ads for audience member’s products, and services.
So imagine my surprise when I walked in with my copy for a project he was working on…
And we sat there working on it, sentence-by-sentence and word-by-word for the next nine hours! Yes, nine hours!
We don’t leave his office till ten at night!
He pulled out not one but three thesauruses as we went over every word looking for better choices. Not bigger words, better words.
Then I realized how he was able to do what he did in public.
It’s because in private, he was working his ass off.
This is the path to genius.
@ddeutsch But David…. It’s so easy to fall in love with THIS one arrow! It’s brilliant and clever and I want it to win so bad, I’m not even going to test it!
So easy to be a mercenary when working on clients businesses … but so difficult on my personal projects!
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