Hamza Alsamraee @HamzaAlsamraee
Founder @ https://t.co/yJbx7nx1tU | 1B+ views | Now scaling consumer companies backed by a16z, sequoia, and lightspeed | Sometimes @stanford calendly.com/newform/discov… Acquire more users ➡️ Joined February 2023-
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Just as financial markets scaled and liquidity priced in everything, the ad markets have priced everything in as well There's no point in complex media buying anymore, there's no edge But content remains as the singular and most important edge Content becomes the new targeting
The perfume aisle in a department store feels like a bazaar
As liquidity and scale prices in traditional advertising the only remaining factor is content. Content itself optimizes campaigns: not only solving for vanity metrics like impressions/clicks - but the ability to self select down the funnel for power users and higher LTV.
most of these overhyped self help books would've been better off as a blog post
A client didn't believe that variations of the same ad can do better They almost churned because it was such a big disagreement So we put it to the test, putting a set budget behind each variation Same exact body, but the hook is different We tested 5 variations of the hook.…
No, social media algorithms aren't "ruining society" People who critique "the algorithm" forget it has no set morality, no set value system It's a reflection of what's most optimal for capital flows given our late stage capitalist society Capitalism "deterritorializes." It…
Going viral is _not_ as great as you think If you do have escape velocity--you're locked into something you don't know is best long term If you don't--you may be stuck chasing virality forever Before trying to make a splash, make sure your core metrics are healthy
"Building" for the sake of building is overglorified The silicon valley culture has gone way too overboard
After making 10,000+ tiktok videos for apps, here's what we learned
Ad networks are fully priced in Billions are spent on these networks Trying to manually target is usually just a waste of time It's like a newbie trader thinking they can beat the market Feed the ad network the right creative + the right data and watch the magic happen
We have sent thousands of cold emails for Newform Our average open rate is 88% Our subject lines rarely exceed a few words Simple works
HiSmile is by far the best to do it right now
HiSmile is by far the best to do it right now
I'm addicted to Japanese BBQ I've been ~30 times so far this year
Content is truly the new targeting And this doesn't just apply to B2C. But B2B too If you want to attract the right clients, don't talk about problems that the wrong clients have We used to center our materials around scaling super early products because we thought it was…
Just like "proof of work" makes financial networks like Bitcoin run Proof of context is how social trust and social networks are built *If you know, you know* We use this in our content all the time When I made content for my last startup @JoinFaves I used to show ice spice…
People think making one banger ad is all you need Until they make that banger ad and it stops working You don't want to be stuck trying to scale with exhausted creatives Creative volume is the #1 leading indicator of success. If you're not making good ads at scale, your…
Sushma Akoju. She/Her @moralreasoning7
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LevelOne Idea @Levelone_1
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Kool-Apha @Afaman5
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HestiasAccount @hestiasaccount
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8 Followers 166 Following وينبغي للإنسان أن يعلم أن أعز الأشياء شيئان: قلبه ووقته، فإذا أهمل وقته وضيع قلبه ذهبت منه الفوائد.
Rizal BR @rbrhmn_
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Irfan Mahmood @imahmoodj
123 Followers 972 Following Wandering the globe, Dreaming, doing, being - wisdom blooms for today.
Bhumika @bhumikrishnani
83 Followers 754 Following Liberal Arts I Global Shaper (An initiative of the World Economic Forum) I Bharatanatyam | Flâneuring
Amit @AmitRaut812
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Krishna Kumar N.P. @npkrish
470 Followers 3K Following Editor/ Writer. Indian Express- Chandigarh, Ahmedabad, Vadodara; Gulf News, Dubai; Correspondent - Arab Weekly, London; Journalist - Al Arabiya English, Dubai.
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Shawn Adrian ✨ @nerdburn
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sreya halder @sreyahldr
327 Followers 389 Following building https://t.co/6NhBSD2znA | creator on @tiktok | alum @stanford | making things with my bare hands 🤲🏽
Jordan DiPietro @dipietromedia
8K Followers 379 Following CEO @HamptonFounders | Prev. CEO @thehustle | VP Media @hubspot | Chief Growth Officer @themotleyfool | Philly, foodie, Dad 2x. LFG.🚀
Jake Mor @jakemor
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Steven Wang @swangentr
1K Followers 394 Following CEO & Founder @dubinvest | prev @apple @realismvr (acq) | ex. Harvard | I spend all day thinking about retail investing & hedge funds.
em herrera 🌃 @emilyhxrrera
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Michael @mikeyecom
2K Followers 903 Following Taking over your fyp one step at a time. Generating millions for brands using tiktok organic. DM me to blow up your brand 📈
Ivan Cherepukhin 📻 @damnventures
3K Followers 2K Following 0 → 1 product guy, partner at https://t.co/gYNB5vAbGb First gen immigrant, 3x dad & shitposter Building → @wafflyHQ 💍 → @Rarajewelry 🗞 → @wigwagco 🌈 → @takesomecheer
Jason Shafton @jasonshafton
602 Followers 1K Following Dad, husband, midwesterner in LA, founder & CEO. Growth, product & marketing leader helping teams win. Previously at Google, Headspace, Soothe & Heal.
derek guy @dieworkwear
852K Followers 963 Following Menswear writer. Editor at @putthison. Creator of @RLGoesHard. Bylines at The New York Times, The Washington Post, The Financial Times, Esquire, and Mr. Porter
jacky (: @Jhuang0804
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Zaid Fattah @fattah_zaid
1K Followers 3K Following Ec @Yale / prev. @Lux_Capital @Lattice_Fund @CaDeptEd
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there's a special place in hell for civilians in white or black ford explorers
As liquidity and scale prices in traditional advertising the only remaining factor is content. Content itself optimizes campaigns: not only solving for vanity metrics like impressions/clicks - but the ability to self select down the funnel for power users and higher LTV.
Hey, I'm Jess. I've spent 8+ years helping DTC brands grow through retention marketing. We've generated $300M+ for 7, 8 and 9-figure brands like Dr. Squatch, oVertone, Dr. Harvey's, iRestore & Boxed Water. Book below to chat retention & LTV growth w/ me:
@HamzaAlsamraee Interestinggggg. We did a version of this (a little less simple) for Instagram and it converted massively (both users and followers)
@sweatystartup Mujo! But one thing…chef’s name is Trent!
I had a 30m call with @NicoleBehnam through @useintro. The Intro.co app worked smoothly, and Nicole shared a bunch of action items for us @BlueChew to get better with organic social media engagement. Highly recommend!
"You guys do math and finance and now you make videos on the internet?" Although non-obvious, the venn diagram of these worlds shares more surface area than what first meets the eye. @HamzaAlsamraee and I explain here: open.substack.com/pub/andrewpres…
@HamzaAlsamraee @RocketMoneyApp best ads ever. forgot I had a subscription but regularly using it again now
@HamzaAlsamraee Or—didn’t succeed socially in school. Another skill issue
Don't fuck up the culture. That's what @peterthiel told the @Airbnb founders just after he gave them $150M. Here's the full story 1/n👇
McDonald’s will sell 3 Krispy Kreme doughnuts nationwide by end of 2026 : - the Iconic Original Glazed - the Chocolate Iced with Sprinkles - the Chocolate Iced Kreme I cannot wait to see how you all will hack our menu with this new addition. I 100% plan to make Krispy Kreme…
I used to think being young was a liability. That people would take you less seriously. Interestingly, the opposite seems true. It feels like most successful people all started their journeys young, and now they want to give back to other 18-24 year olds.
@HamzaAlsamraee Exactly. Unit economics matter, and are not standardizable.
Cashflow often matters more than absolute ROI Get money earlier -> invest it quicker An advantage Android has over Apple is the much faster payout period, so even if Android has 20% lower ROI I still invest in it now
Running ads for your app? You're doing it wrong. Five of the most common and critical mistakes we see daily 👇
I run a social ad agency with @HamzaAlsamraee and we only hire investment bankers, engineers, and filmmakers to make our content. Expensive way to hire? Yep. But we 10x results from other agencies, here's why👇
Hey Twitter, After years without skin in the game and playing it safe, it was time to go all in. I go deep on building profitably in public, the case against VCs, and why it's okay to make some money👇 apeventures.llc/p/its-okay-to-…
I graduated college and I’m a millionaire Didn’t use my degree just wanted to party and meet ladies
“I graduated college” Cool. I’m a millionaire.
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