Steph Christensen @EmailBySteph

Email strategy & infrastructure. Helping brands move email toward ~30% of revenue. Lifecycle, segmentation, deliverability. DM "EMAIL" inboxtorevenue.com Joined February 2022

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Steph Christensen @EmailBySteph

a week ago

@thomasraynott DM'ed you

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Steph Christensen @EmailBySteph

a week ago

@Shay_pes DM'ed you

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Steph Christensen @EmailBySteph

2 weeks ago

Someone on your list right now would buy from you... They just haven't heard from you in long enough that they've started forgetting why they signed up.

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Steph Christensen @EmailBySteph

2 weeks ago

"My list is full of freebie seekers." Or you disappeared on people who were genuinely interested and someone else showed up for them instead. The money isn't in finding better leads. It's in not abandoning the ones you already have.

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Steph Christensen @EmailBySteph

3 weeks ago

The list didn't go cold because your audience lost interest. It went cold because you disappeared and the inbox providers noticed before you did.

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Steph Christensen @EmailBySteph

3 weeks ago

Every week you don't email your list, someone else is emailing theirs... And building the trust you're not. Go quiet long enough and your emails stop reaching the inbox before you even realize it.

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Steph Christensen @EmailBySteph

3 weeks ago

The algorithm can take your following tomorrow. It can't touch your list.

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Steph Christensen @EmailBySteph

3 weeks ago

The coaches at the top of your feed aren't running on ad revenue... They're not praying their next reel goes viral... They built an email list and they actually use it. 25-30% of revenue from email when the system works. Most coaches are at 8-12%. DM me "MATH" if you want to see where you land.

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Steph Christensen @EmailBySteph

3 weeks ago

What would your life look like if you treated this list like a non-negotiable?

Jon Elder @BlackLabelAdvsr

4 weeks ago

Switch analysis paralysis to ACTION. Switch booze to TEA. Switch self-pleasure to building lasting RELATIONSHIPS. Switch complaining to CONTENTMENT. Switch Netflix to building a BUSINESS. Switch hate to LOVE. Switch consumerism to living SIMPLY. A couple of new habits will

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Steph Christensen @EmailBySteph

3 weeks ago

@tasornp Engagement is the only metric that pays.

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Steph Christensen @EmailBySteph

3 weeks ago

Most coaches aren't waiting for a better email strategy. They're waiting for a bigger list. And while they wait, the list they already have goes cold. A warm list of 300 beats a cold list of 3,000 every time.

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Steph Christensen @EmailBySteph

3 weeks ago

Feast-or-famine isn't bad luck... It's what happens when nothing runs between launches and you have to start over every single time.

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Steph Christensen @EmailBySteph

3 weeks ago

The coaches with consistent revenue aren't better at ads. They're not more talented. They don't have a bigger following. They stopped chasing new attention and started converting the attention they already have. Your list is sitting there right now...What's it doing?

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Steph Christensen @EmailBySteph

3 weeks ago

@AnthonyGaenzle Knowing it and actually doing something with it are two completely different problems. The second one is way harder.

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Steph Christensen @EmailBySteph

3 weeks ago

@KevinSzabo14 Execution is a better predictor than intelligence. Smart people who don't move get lapped by average people who do it anyway.

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Steph Christensen @EmailBySteph

3 weeks ago

How long has it been since you emailed your list? Not a launch email. Just...an email.

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Steph Christensen @EmailBySteph

3 weeks ago

@TheGeoMethod Still learning this in real time, but yeah it changes the whole way you think about what asking actually is.

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Steph Christensen @EmailBySteph

3 weeks ago

@thePhilRivers Frequency isn't the problem...sending the same thing to everyone is. Segmentation fixes more spam complaints than sending less ever will.

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Steph Christensen @EmailBySteph

3 weeks ago

@MurrayHillGuy1 Still learning this one but the reframe is real. Once you stop thinking of sales as persuasion and start thinking of it as communication, it stops feeling gross and starts feeling like something worth getting good at.

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Steph Christensen @EmailBySteph

3 weeks ago

@TJ_Bongiorno The longing doesn't go away by finding better content. Ot goes away by starting. Took me longer than i'd like to admit to figure that out.