CESSON @CESSON

20 years od Badass Digital Marketing bit.ly/3GJJwu5 Miami Joined October 2008

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CESSON @CESSON

3 days ago

Most CEOs are optimizing for Google. Their next customer is asking ChatGPT. That's the gap.

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Most hiring mistakes happen because companies hire for experience and fire for behavior. A resume tells you where someone has been. It doesn't tell you: • If they're coachable • If they're accountable • If they're kind Skills can be taught. Character is much harder.

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CESSON @CESSON

2 weeks ago

Most businesses spend too much time watching the competition. Not enough time looking in the mirror. Your biggest obstacle usually isn't another company. It's inconsistency.

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CESSON @CESSON

2 months ago

Most marketing looks like this. Effort at the top. Content going everywhere. And almost none of it landing where it matters.

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CESSON @CESSON

2 months ago

Most people don’t fail because they’re untalented. They fail because they stop showing up. Not when it’s easy. Not when it’s exciting. But when it’s quiet, repetitive, and no one’s watching. That’s where businesses are actually built.

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CESSON @CESSON

2 months ago

We’ve officially launched the new CESSON homepage. Built for where marketing is going not where it’s been. Our new site is designed to help businesses: • Improve SEO visibility • Show up in AI-driven search • Convert traffic into real leads • Build stronger brand positioning

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CESSON @CESSON

2 months ago

This gap is where most businesses get stuck. They invest in product. They invest in operations. But when it comes to marketing, they expect outcomes without systems.

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CESSON @CESSON

2 months ago

A clove of garlic fits inside an orange. That doesn’t make it part of the salad. The same thing happens in business all the time. You can follow the same trends. Use the same templates. And technically… you “fit.”

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CESSON @CESSON

3 months ago

Showing Up in AI | CESSON bit.ly/4ctx2UA

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CESSON @CESSON

3 months ago

AI isn’t replacing marketers. It’s replacing the ones no one can understand. Clarity = visibility. Visibility = being chosen. Most people are still posting. The smart ones are positioning.

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CESSON @CESSON

3 months ago

Ads are coming to AI. And that changes everything. #marketing #Ai

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CESSON @CESSON

3 months ago

“Just a post” is the biggest lie in marketing. Every post = brand perception Every story = trust built (or lost) Social media managers aren’t posting. They’re shaping how your business is remembered. #marketing

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CESSON @CESSON

7 months ago

Everyone’s racing to win Gen Z… Meanwhile, Millennials are entering their peak spending years and Boomers still hold the most wealth. Don’t chase trends — follow the people with the buying power.

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CESSON @CESSON

7 months ago

The fastest-growing marketing department in 2025? Customer service. Why? Because every unhappy customer now has a platform — and people listen to real experiences more than paid ads.

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CESSON @CESSON

7 months ago

Your customers don’t want a brand story. They want a role in your brand story. Make them the hero, or they’ll scroll to someone who does.

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CESSON @CESSON

7 months ago

Influencers are losing power to micro-communities. A stranger with 800 followers recommending your product in a Facebook Group can outperform a celebrity on Instagram. People trust people like them.

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CESSON @CESSON

7 months ago

The strongest brands in 2025 will do one thing better than anyone else: Make complicated things feel simple. Simplicity converts. Complexity kills. #MarketingTrends

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CESSON @CESSON

7 months ago

Companies keep asking, “How do we go viral?” Wrong question. Ask: “How do we become impossible to ignore?” Consistency beats virality every time. #MarketingMindset

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CESSON @CESSON

7 months ago

The biggest marketing flex in 2025? Owning your audience. Email > followers. CRM > vanity metrics. Retention > reach. #MarketingHotTake

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CESSON @CESSON

7 months ago

Google Ads costs are up. CPMs are up. CAC is up. But conversions? Usually down. The fix is simple: Stop scaling traffic. Start scaling trust. #PaidMedia