Mash Bonigala @Bonigala
CEO @ Spellbrand | Exited Founder | Brand Strategist spellbrand.com/brand-strategy Brand Strategy Service Joined February 2008-
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Imagine launching into the week, coffee in hand, ready to face new challenges and triumphs with your remote team. It's not just about delegating tasks and checking boxes; it’s about creating a thriving, dynamic workspace from miles apart. Here’s how to do it effectively.…
The Blue Ocean Strategy is a business theory that encourages companies to move beyond battling competitors in existing markets and instead focus on creating new markets called “blue oceans.” These markets are untapped and free from competition, unlike “red oceans,” where…
When crafting your brand vocabulary, a pivotal starting point is understanding and defining your brand’s role within society. This role could manifest in various forms—your brand might be a connector who brings people together, a leader who sets trends and standards, or a…
Elevate your brand with the power of words! Dive into my latest post, where I discuss the craft of creating a compelling brand vocabulary. Discover how the right words can shape perceptions, enhance customer interactions, and drive loyalty. Start speaking the language of success…
What does your brand mean to you and the world? You have to think about the big picture to create a brand that resonates with your audience! Excerpt from an upcoming episode on brand strategy and more!
Right now, every brand is fighting for attention, and those with a clear, compelling purpose stand out. How? Through the power of "brand purpose." But what makes a brand purpose so transformative? Dive into my latest post to explore how a well-defined purpose can be your…
Let's get one thing straight: when we're talking luxury, we're not talking price tags. The moment you start haggling or looking for a deal, you've left the luxury zone, period. Doesn't matter if you're wearing a brand that screams luxury. If you're sweating the cost, you're…
Leadership can be a lonely gig. When you’re at the top, it sometimes feels like you’re out there all by yourself, making tough calls and carrying the weight of the world. But here's the thing – it’s okay to feel that way. The trick? Don't let isolation take over. Reach out and…
Founders, I've got a killer list of top 50 movies every founder should check out. These films are like a masterclass in entrepreneurship. Think of this as your go-to guide for inspiration, ideas, and a bit of a reality check on what building something from scratch really looks…
Founders, take a moment to check out this chart. It's more than just a timeline; it gives insights into the startup journey toward product-market fit (PMF). See the variety here? Some players like Canva and GitHub hit their PMF stride almost out of the gate. Others took their…
Sometimes you experience customer service that just blows your mind. Had such an experience with @Tesla body shop in Dartford. And the star of the show is Mark Seager who is such a warm and caring guy who just made the whole process smooth, super friendly, and awesome! Kudos!!
Just dropping a truth bomb after 25 years in the branding biz: Branding doesn't work! Hold on, let me finish... It doesn't work by itself. Every iconic brand you admire didn't just get there with flashy logos or catchy taglines. It's their top-notch products, unbeatable…
Everywhere I look, I see startups drowning in a sea of buzzwords. "Innovative," "disruptive," "game-changing" – sound familiar? But here’s the naked truth: if your brand is all talk and no walk, you’re setting yourself up for a fall. Building a brand isn’t about stuffing your…
Do you know why some founders outperform others, especially when allocating resources or managing budgets effectively? Here’s a secret sauce many don't discuss: Getting your hands dirty. Yes, you read it right. Dive into coding or take a stab at direct sales. Why? Because…
I want to share with you some pivotal frameworks that have not only shaped the way I approach brand strategy but have also empowered countless businesses to carve their unique paths in the marketplace. Brand Purpose and Vision: → Simon Sinek's Golden Circle: A framework that…
I've been deep in the trenches with a brand strategy client, crafting over 200 message story blocks. And let me tell you, the process is intense! Creating unique and differentiated brand strategies and messages might seem like wizardry to some. But here's the secret: it's all…
Being a people pleaser in the startup world? Not the way to go. Here’s the deal: Trying to make everyone happy might sound nice, but it’s a trap. When you’re running a startup, tough decisions need to be made, and not everyone’s going to like them. That’s just how it is. If…
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My LinkedIn feed is extremely depressing. But at least it reminds me of what I want to avoid.
Embracing discomfort is the first step to growth. Whether it's pushing through that hard set at the gym, going for a walk despite the freezing cold weather, or being present with a toddler instead of handing them a device, growth hides behind unease.
@Bonigala Good luck, I can't wait to see your photos 🙂 I've seen some very nice pics from friends who have the Seestar so I'm sure you'll love it.
@Bonigala Honestly the response has been mainly positive so far. Our assumption is that giving a 30 min interview to get one back is less time than the alternative of scouring the internet yourself. We are still early (a month in) so will continue to get feedback & iterate as needed :)
@Bonigala Worst trap in the world. Spent 8 months building something no one wanted. Learned it the hard way, but it led me to help others in avoiding the same trap.
A lesson in dilution & entry prices: Below are 2 sample startups. They're made up, but loosely based on real examples & completely feasible. 1) Company A raises a seed at a $10M valuation, raises an A for 20% dilution, then never raises again, eventually exiting for $1B. Seed…
@Bonigala lead forms are terrible in quality build Landing page and lead people to that landing page CPL would be more expensive, but quality would be higher
@Bonigala @BrianRoemmele "Artist or AI rendering" would work too.
@Bonigala @BrianRoemmele It's not visible to the naked eye. The statement of its apparent size (if it were visible) is just to give people some sense of relatedness or wonder.
@Bonigala Just amateur hobbyist :) and thank you!
@Bonigala Writing a page-long email about how our service sucks and we're the worst. => Ok Telling me to go fudge myself via email. => Not ok
@Bonigala get up every hour and do some stretches. Or take a 2-min break every hour to walk around
context: I grew up in the states but moved to India at 24 to work in microfinance & I lived like the borrowers we served, on 2,000 rupees (~$45 at the time) a month (ex-housing). it was an AMAZING experience, highly would recommend doing something like this to anyone in their…
Me at 24. A fun trip down memory lane. Life was very different but also pretty great… other than the typhoid & heartbreak
@Bonigala @Robin_Herzig I’ll be sharing my progress on here 😄
Tocqueville on how modern politics alienates and atomizes you: "Not only does democracy make every man forget his ancestors, but also clouds their view of their descendants and isolates them from their contemporaries. Each man is for ever thrown back on himself alone, and there…
@Culture_Crit The reason its not perfect aligned with the stars and poles is because the star picture changes a bit over thousands of years. This can be used to depict the actual age of the pyramids.