Bill Hennesey @BillHennesey
Genuine, servant leader, grateful, and do my best to operate with a 'give to give' mindset. Love my family, proud Veteran, & NYY. These tweets are my own. Richmond, VA Joined December 2013-
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Catch up on the latest updates in the world of search and social advertising, including Microsoft Advertising's global PMax launch, Reddit Pro coming into play soon, and more here: ow.ly/gK5A30sBpz1 #digitaladvertising #adtech
Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: ow.ly/yquz30sBc3O #adtech #digitaladvertising
Learn what companies are getting wrong about DEI work in 2024 and how leaders like our own Head of DEI Lois Castillo are navigating the complexity of this important work: ow.ly/IzMq30sBc3E #DEI #IDEA #InclusionMatters
Check this out: Gartner predicts that traditional search engine volume will drop by a whopping 25% by 2026, as traffic shifts to AI chatbots. Here's how leaders can prepare for the changes coming to the world of SEM: ow.ly/yvho30sBc3e #PaidSearch #DigitalAdvertising
Curious about what digital media associates need to know when they enter the #digitaladvertising industry? Check out AdTech Academy to find out (and learn!) what key topics you'll need for the job ow.ly/j4S330sAR1x #adtech #BasisTechnologies
Curious if MFA sites are truly made for you 🤔? Explore this Q&A breakdown about MFA website content, inventory, and ad spend and what you can do to best avoid low-quality ad inventory before your campaign starts: ow.ly/FLCU30sAR1q #digitaladvertising #MFAs
Catch up on the latest innovations in the worlds of paid search and social, the break-down, key points to focus on, and what Basis' experts say it could mean for digital advertisers: ow.ly/Ky5n30sACE6 #adtech #digitaladvertising
ICYMI: Meta decided to exclude "political content" from Instagram and Threads' suggested feeds, and it's left most folks with more questions than answers. Check out what this change could mean for #politicaladvertising: ow.ly/uUMk30sACE0 #adtech #digitaladvertising
📣 Marketing teams: The pressure is on for you to up your first-party data game! From collection and storage, to vetting partners' data privacy practices, to targeting and attribution, here's how to elevate your strategy: ow.ly/CLCi30sACCX
Check out Noor's session at #SXSW2024! She's covering how businesses can navigate hype cycles in advertising by separating the real trends from the mere fads. If you're going to be in Austin on 3/9, this one's a can't-miss! ow.ly/Q8U030sACCS #SXSW #BasisTechnologies
Love this! Locker room
Deciding what tech stack that best fits your marketing team's needs can be overwhelming. We cover how you can approach this search to find the ones that will have the biggest business impact here: ow.ly/NLmJ50QH8FT #adtech #martech #digitaladvertising #BasisTechnologies
Millennials now hold the greatest purchase influence in the B2B buying process, totaling a whopping 60% of all buyers! Learn how B2B advertisers can stay visible and influential across this evolving buying journey: ow.ly/4iPS30sAe85 #B2BAdvertising #DigitalAdvertising
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: ow.ly/twm830szPYi
Our media experts offer advice for marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change. Keep them in mind for your campaigns in the new year: ow.ly/q6Sm30szEzN #adtech #digitaladvertisng
Keep up to date on the latest in digital advertising regulations and the impact they'll make on advertisers and marketers here: ow.ly/ZkQF30szEzL #Adtech #DigitalAdvertising #AdvertisingRegulation
From leveraging first-party data collection to resetting attribution expectations, find out how B2B marketers can succeed in the cookieless world with expert insights and tips from #B2Badvertising expert Natalie Lowe: ow.ly/y5GR50QuUzR #adtech #digitaladvertising
Shopping around for the right cookieless marketing solutions for retail and e-commerce advertising success? Take a look at these top considerations and tips for #retailadvertising in a cookieless world (examples included!): ow.ly/kcZG30szrE3 #Adtech #DigitalAdvertising
Basis's VP of Product (DSP) Ian Trider weighs in on the intense privacy arms race in #adtech via #StreetFightMagazine here: ow.ly/JLse30szrCZ #digitaladvertising #dataprivacy
Steve Carell did not know that the cast would sing '9,986,000 Minutes', as it was kept a secret from him. His reaction to the song is real and not scripted.
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@BillHennesey I’m increasingly coming around to the idea that massive inflows from Millenials & Xers will sustain the market absent big external negatives shocks
@BillHennesey Yeah that feels right It’s gonna be really interesting to see how median wealth shakes out for Millenials Xers had a great 25 years of market growth that coincided w/ the begining of prime earning yrs Time will tell what the 2030s hold for us Milkenials 🫢
If you’re under 45 and have a 3% mortgage rate and bought your house pre-2022 I think your assumption should be in your 50’s you’ll end up buying whatever the McMansions of the 2030’s are even if you currently don’t want such a thing.
Yes and pushing back births till later has big implications Millenials won’t be empty nesters till 55-65 So the downsize directly coincides w/ “here’s the fixed income we’ll live on till we die” Millenials have a LOT riding on their current home’s value having a 3% CAGR
If you’re under 45 and have a 3% mortgage rate and bought your house pre-2022 I think your assumption should be in your 50’s you’ll end up buying whatever the McMansions of the 2030’s are even if you currently don’t want such a thing.
@conorsen I’m more than happy to take the other side of that bet for myself 😀
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Blue Jays fan caught an Aaron Judge home-run and gave it to a young Yankees fan
There will be 4 IDs. Google, Meta, Amazon and TTD. What are we all arguing about? Just get in a clean room and hash it out!
More pieces added on Day 2. 🧩 @amfam | #PackersDraft
Gartner: "By 2026, Google will lose 1/4 of queries to AI" Datos: "Really? Let's investigate that claim with data from millions of real Internet users." datos.live/predicted-25-d… Embarrassing that this rebuttal isn't getting the traction of the original.
Amazing Red & White Gala @radfordu. Now headed south to the Wilderness Lodge for three hours of ... well, I don't know what... #MartyandMcGee.
Awesome night at @ru_athletics Red & White Gala ❤️🤍 Amazing company and even better guest speaker @MartySmithESPN Thank you to all who made this night one of a kind
I have not seen anyone more passionate in saving Afghan lives than Will. I still bug him for help. Imagine how many of us contacting him to save lives. I never saw him demoralized, demotivated, or even disoriented from his mission of saving lives. Join me in thanking him please!
I feel bad for these kids, especially how they got screwed on their adjustable rate mortgages when they were five or six years old and then just a few years later got drafted
Should've been done years ago.
Hearing Roger Goodell talk about the 18 and 2 model and ending with the Super Bowl on Presidents' Day weekend is music to my ears.
Being a remote company is hard. I recently implemented a weekly team in review to communicate all the good stuff going on in our company. Figured I'd share it below for anyone else who wants to implement something similar!
I think some good news is coming our way this weekend, UVa fans
A letter from a 35 year old to his future 65 year old self. I don't care if you don't have much money. I don't care that your friends have a higher net worth than you. I don't care that your friends have awards or scholarships named after them. I don't care that your friends…
So you are “planning” to search to buy an SMB. Or worse yet, telling yourself you will search when the time is right. Do these QUICK 10 things to get started TODAY: 1. Form an LLC, in your home state, to shield yourself from liability when you sign NDAs. Lawyer not necessary,…
Appreciate more. There may come a time where the everyday things we complain about or that frustrate us are things we long for.
🙏🏿🕊️
Even in the darkest patches, there's always a glimmer of light shining through, reminding us to never give up. Let's continue to shine that light, illuminating the 3 angels each day. Please come out and sign the bridge once again for your brothers D’sean, Lavel, and Devin.
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