Ben Page @Benjamin_Page

Founder at https://t.co/8sYIsbs4BM, building the world’s first marketing knowledge work factory 2100digital.com Milwaukee, WI Joined April 2011

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Ben Page @Benjamin_Page

10 months ago

I'm excited to announce the launch of our rebrand! 2100 Digital → Augmentiq. We are building a marketing knowledge work factory that combines human strategy and machine intelligence. Follow along for updates! augmentiq.agency

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Ben Page @Benjamin_Page

11 months ago

If countering WYSIATI means hunting for hidden gaps in our stories, how might building quick checklists to spot missing info change the way we handle daily choices—like budgeting for family needs or evaluating a marketing campaign—and what ripple effects could that have on our work-life balance over time? #mentalmodels #cognitivebias

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Ben Page @Benjamin_Page

11 months ago

Make it a habit: Before finalizing judgments, list out unknowns and seek them out. This framework, drawn from Kahneman's work, empowers you to break free from overconfidence, leading to better outcomes without overcomplicating your process. It's straightforward but transformative for clearer thinking.

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Ben Page @Benjamin_Page

11 months ago

We often jump to conclusions based on incomplete info, leading to overconfidence. What you see is all there is (WYSIATI) tricks our minds into prioritizing coherent stories over full facts, causing errors in everything from investments to relationships. It's a subtle trap: our brains optimize for quick sense-making, ignoring what's absent. #ThinkingFastAndSlow

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Ben Page @Benjamin_Page

11 months ago

AI isn't going to happen to you, it's going to happen through you

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Ben Page @Benjamin_Page

3 years ago

The answer is AI prompt engineering. Becoming a MASTER prompter is going to unlock more personal and professional results than any other skill you can focus on. Retweet if you agree!

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Ben Page @Benjamin_Page

3 years ago

When we look back, I believe that ONE skill will be remembered as the most important to succeed this decade. It's not coding. What's your vote?

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Ben Page @Benjamin_Page

3 years ago

Who agrees that it would be cool to get some quantified self data to help drive action? It would look at performance in these five buckets and help guide interventions, i.e. "is it better to bring up a weak pillar or go deeper into one of the five?"

Andrew D. Huberman, Ph.D. @hubermanlab

3 years ago

The most important step toward robust mental & physical health is when we realize that no single protocol, program supplement or Rx* is alone going to solve it & we instead initiate a series of *daily actions toward persistent wellbeing*. Those actions are (& always will be): 1)

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Ben Page @Benjamin_Page

3 years ago

@hubermanlab Every time I try to optimize one dimension too much, I come back to these wise words. You can always improve the fundamentals and they will serve you best.

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Ben Page @Benjamin_Page

3 years ago

@IAmPascio SEND

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Ben Page @Benjamin_Page

4 years ago

5. Build out promising themes (generally relevant queries with high impressions or low-click, high CTR queries) into their own ad groups with a tighter keyword > ad > landing page relationship.

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Ben Page @Benjamin_Page

4 years ago

4. Drop it in its own campaign to meter budget allocation. In this campaign, the ad group was given preferential delivery and cannibalized campaign budget.