ADWEEK @Adweek
All the news, insights and inspiration you need to know in advertising, marketing and media. adweek.com New York City Joined April 2009-
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CMOs are being called the “unicorns” who should be running companies. How valid is that POV? The latest episode of Marketing Vanguard explores the transition of CMO to CEO through Tim Rosa’s remarkable story. He takes us behind the scenes of his time as CMO at Fitbit and his current role as CEO of Somnee - both disruptors in the wellness industry. Here are some key insights from the conversation: Brand isn't a marketing function - it's a business operating system The counterintuitive power of "zigging when others zag." Why accurate data is your competitive moat in AI Tune in to find out what it takes to scale Fitbit to 140M devices sold to leading Somnee's sleep revolution.
Brands delivered the laughs this week. Creator Jake Shane for @panerabread, @ServiceNow teasing rival AI platforms, and the @mmschocolates' Spokescandies heading to the @loveislandusa villa and @FIFAWorldCup hype ramps up with @AEO and @UberEats. adweek.it/4afYkfZ
@tonies_USA Stream the full conversation on the links below: Apple: adweek.it/4e4jWOC Spotify: adweek.it/4xFwZhg
The parenting habits of digital-native Gen Z are changing the landscape of childhood entertainment. Ginny McCormick, Chief Experience Officer at @tonies_USA, joins Matt Britton on The Speed of Culture to discuss the future of screen-free audio. Ginny draws on her background at @amazon and @Hasbro to show how tonies is empowering kids with agency while helping parents manage the daily 6 PM rush. @AskSuzyBiz
A Cannes must-see: @karaswisher and @profgalloway live at ADWEEK House. Expect bold predictions, sharp analysis, and plenty of no-filter takes. Register now: adweek.it/4tij4Lf
Congratulations to Elizabeth Golden from @nyulangone – master storyteller and architect behind the integrated campaign, “Better health starts with a better health system” – on being named to the 2026 ADWEEK 50 #sponsored
Inspired by @absolutvodka’s long-running “Absolut Perfection” campaign, “Absolut Icon” reframes the brand’s signature design through the lens of @Madonna’s musical legacy, to commemorate its role as the album’s official vodka partner. adweek.it/43x9oBq
Visionary leadership leaves a lasting impact far beyond business results. Congratulations to Kamya Elawadhi, Co-Founder & President of Doceree, on being named an Adweek 50 honoree. Her leadership has helped redefine healthcare marketing through innovation, entrepreneurship, and a commitment to solving meaningful industry challenges. We look forward to seeing what comes next. #Adweek50 #LeadershipExcellence #Innovation #Healthcare #sponsored
.@Google and @TheTradeDesk have let their Trusted Accountability Group (TAG) accreditations lapse, raising questions about TAG’s influence and the value of its anti-fraud and brand-safety seals. adweek.it/3PWsQ7H
AI is transforming how campaigns are planned, measured, and optimized, but it still depends on human judgment to turn data into strategy. @SpectrumReach details how the real advantage comes from combining advanced tools with teams who know how to use them. adweek.com/sponsored/why-…
.@amazon is expanding ad opportunities through Alexa for Shopping, which merges its Rufus shopping assistant with Alexa+ and taps both shopping and non-shopping signals like music and recipe activity across hundreds of millions of shoppers and devices. adweek.it/4ec5JPP
Congratulations to Wes Schroll from @FetchRewards on being named an ADWEEK 50 honoree. A well-deserved recognition of his vision and leadership in building the rewards destination for everyone and helping brands create lifelong customers. #sponsored
EXCLUSIVE | Hewlett-Packard (@HP) has tapped @PublicisMedia to oversee its global media account after a closed pitch. The move ends HP’s 17-year partnership with @OmnicomMediaGrp. Read more 👉 adweek.it/3SAXqV1
The @FIFAWorldCup draws millions of fans, but officials warn it can also fuel a rise in sex trafficking. Seattle agency DNA&STONE is running its pro bono “Poison the Fantasy” campaign from Lumen Field’s first match through the tournament, using bold, solicitation-style visuals and real “Detestimonials” from affected families to confront buyers. Read more 👉 adweek.it/3RSJiX8
Brazilian fans make promessas, public vows like walking to church on their knees or not shaving until the @FIFAWorldCup trophy is won. Brahma’s “It’s OK to Believe” campaign echoed this, promising free beer nationwide if Brazil wins a sixth title, selling cultural belonging, not just transactions. adweek.it/4eCcPNu
Advertisers can now target @Walmart shoppers on @YouTube and track when those ads drive sales through a new, invite-only partnership between Walmart Connect and @Google that extends Walmart audiences into YouTube buys via Display & Video 360. adweek.it/3PVj5GR
IT'S THE LUCKY BAG!! 🧡💙
.@jordynwoods moves quick 😮💨 Ads for the new (lucky!!) color of the Stunt Sandal are posted around nyc ahead of the @nyknicks game tonight
.@Google Android has tapped @ParisHilton as its first-ever “Icon in Residence” to front a campaign promoting vibe-coding, using chatbots to write code, as part of Google’s push to position Gemini as an everyday tool for consumers, particularly women and younger audiences. The celebrity-led effort follows a wider trend of tech companies recruiting famous faces to improve AI’s image; Hilton, who has ADHD, used Gemini Canvas on Android to build her first app, designed to help organize and make sense of ideas across her businesses. Read more 👉 adweek.it/4eDD0Cv
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