Rob Abelow @AbelowRob
Helping artists & builders grow sustainable audiences | Follow to learn about where music's going. wheremusicsgoing.com/subscribe Artists & Builders → Joined January 2017-
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Followers18K
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Following872
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Streams are not the goal The goal is fans The goal is a career It’s 3,000 or even 300 sweaty people in a room, trading smiles bc there's nowhere else they’d rather be than brought together in this moment by you. Music has a connective power unlike anything else. Harness it.
The days of appealing to everyone are over. The days of going all in on your niche are here.
How much money does an artist need to make from their music to be considered a professional?
Phish just pulled off an insane feat at the Sphere. A lesson in over-delivering. - 4 shows - No repeats - 68 unique songs + visuals Completely different experiences top-to-bottom each night. For comparison, U2 only played 38 songs over their 40 Sphere shows. 30 less songs in…
Fandom is not a new concept. Community is not a new concept. Direct to fan is not a new concept. They’ve long been the best strategy for a meaningful career. Music just got distracted for a decade. It’s time to build for this again. It’s time to incentivize these things.
This is simultaneously the best & worst time to be an artist. - You can create easily - Distribute globally - Find your niche But as a result of this: - Music is devalued - There's tons of noise - It's hard to sustain You can get famous in an instant And lose it just as fast
Did Drake just open the AI floodgates? Last night, he dropped this diss track featuring AI Tupac & Snoop Dogg taking aim at Kendrick Lamar. It’s called “Taylor Made Freestyle”. Were these generative vocals of two iconic rappers—one dead, one alive—licensed or approved? We…
"Artists can't break through bc of gatekeeping" Not exactly. Music is less gatekept now than basically ever. - Playlists barely matter - Labels can't break anyone - Absolutely no one is in control The algorithm is the gatekeeper, now. And that brings its own set of problems:…
You need 10,000 believers a whole lot more than you need 100,000 followers. Focus on the believers. Focus on making things worth believing in.
Build fans, not followers. Build value, not volume. Build depth, not breadth. Build community, not audience. Build connections, not transactions. The work is worth it. It compounds. And you'll have something that lasts.
Coop 🔥_🔥 @Cooopahtroopa
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4K Followers 4K Following God first + always. Founder @sumbaeclothing 💜 HQIC @unearthlystudio 👸🏾 MGMT/A&R: @sethsutch @jrrhodesmusic @iampatjunior 🎶@AbelowRob Also the days of realizing you are the niche are here.
🤯 33,904 people heard my song “Golden Hour” yesterday. It would be amazing if I could reach these people lol But I am grateful regardless 🙏🏾
That’s why we made Panic.fm ! 📡
The ones who make music FRFR know it already 🤌✨
Streams are not the goal The goal is fans The goal is a career It’s 3,000 or even 300 sweaty people in a room, trading smiles bc there's nowhere else they’d rather be than brought together in this moment by you. Music has a connective power unlike anything else. Harness it.
@AbelowRob it's more interesting than that. jamesclear.com/professionals-…
@AbelowRob When they earn enough money with their music to pay the bills of living. And don't need extra jobs. Depending on their needs and where they live this will differ.
@AbelowRob According to Spotify: 1000 streams per year, per track.