ADWEEK @Adweek
All the news, insights and inspiration you need to know in advertising, marketing and media. adweek.com New York City Joined April 2009-
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Three years ago, 95% of Americans hadn’t heard of Finnish smart ring brand @ouraring. Now, with awareness at 38% and 5 million rings sold, Oura has launched “Subtle Power,” its biggest campaign to date. adweek.it/4e496GT
.@FOXSports’ president of marketing spoke with ADWEEK about the network's @FIFAWorldCup strategy, noting that the company is using a mix of traditional marketing and attention-grabbing stunts in its playbook. Read the full story here 👉 adweek.it/4vrUqZi
Sports dominated this week. @FIFAWorldCup buzz fueled @McDonalds soccer‑legend cast and @Nike's playbook shake‑up. @AnthropicAI extended its Atlassian Williams partnership as well. Read more 👉 adweek.it/43RqBpe
.@Grindr and @Madonna took over #TimesSquare for a massive #pride party 🌈 It's the latest touch point in Madonna’s partnership with Grindr for her new album. Curious what we’ll see next! 👀
Belmont Cameli x @Reebok is the best thing to happen to us this week. 🤩
New: The FAST platform Samsung TV Plus is debuting its first original scripted series tomorrow, made in partnership with the YouTube creator Dhar Mann. The premiere marks a milestone for both parties and is another sign of creators' growing role in the entertainment space. ...
.@Apple launched a global campaign on Tuesday, “Clingers,” that uses absurdist humor to contrast the vast system of online tracking with its browser Safari’s privacy features. adweek.it/4vy4uAd
.@SamsungTV Plus is entering original scripted programming with a creator-led exclusive: Unlikely Romances, a four-part romance anthology from @dharmann. adweek.it/4fqDiyz
ADWEEK House is returning to @Cannes_Lions. Don’t miss it. Join us at Le Majestic · June 21-25, 2026 Register now: adweek.it/4oeugqQ
AI search is rewriting the rules of discovery, and the brands showing up in answers aren’t always the biggest—they’re the best understood. @GetGistAI shares that the window to shape your “share of answer” is open, but it’s closing fast. adweek.com/sponsored/the-…
New: The independent media brand 1440 recently received an updated valuation from a third-party investment bank, valuing it at $101 million. The bank used a multiple of 4x revenue on approximately $27 million in annual revenue, which it generates with just 27 employees. ...
@instagram 👉 extending stories to 48 hours 👉 seeing how many people have rewatched your stories and how many times (you can't see WHO rewatched your story though) 👉 search your story viewer list 👉 get a preview of someone's story without your name showing up on their viewer list
🧵 Adam Mosseri confirmed that @instagram Plus is is here and has "a bunch of fun little features" including...
One of the best parts of this job is that we generally get to be pretty candid. This @Adweek Cannes hot takes session will be no exception. Join us next week to dish: adweek.com/webinars/adwee…
.@Nike brought the star power for its @FIFAWorldCup campaign 😮💨
@Nike @WiedenKennedy @ErlingHaaland @Cristiano @KimKardashian Read more about the campaign 👇 adweek.it/4dYuTjj
How many celebrities and athletes did you spot in @Nike's #WorldCup film? Created by @WiedenKennedy, the spot is a chaotic, joyful anthem that attempts to win over devoted fans and the soccer-curious with stars like @ErlingHaaland, @Cristiano, @KimKardashian, and Young Miko.
NEW: The CMS @Sitecore is betting big on AI discovery, acquiring GEO startup @ScrunchAI for a reported $225M. It gives Sitecore tech that helps brands track and optimize how they appear in AI answers and prep for agent crawling. More in my story @Adweek: adweek.com/media/sitecore…
R/GA @RGA
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Ad Age @adage
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🇺🇦 David Griner... @griner
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John Long @janthonylong
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AdTechGod @AdtechGod
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R/GA @RGA
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ADWEAK @adweak
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