tbk @tbklondon
We are tbk. We are an independent, award-winning retail and brand activation agency. We help brands and retailers sell more, more often. tbkagency.com London Joined November 2009-
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It's my #Twitterversary! I have been on Twitter for 13 years, since 17 Nov 2009 (via @twi_age).
It's my #Twitterversary! I have been on Twitter for 12 years, since 17 Nov 2009 (via @twi_age).
It's my #Twitterversary! I have been on Twitter for 11 years, since 17 Nov 2009 (via @twi_age).
We are proud to be a member of the @allagencies who represent and celebrate the thriving independent agency community. #thealliance #marketingandadvertising
Take a look at our Future of Retail Report 2020 to read about what consumers think is happening in UK retail today and our predictions for the future. bit.ly/2IEHrOI
Tech. Energy. Integration Lucozade: The Unstoppable Bottle Celebrating our award-winning work, we developed the brand ethos of ‘making your day better’ by helping Londoners ‘find their flow’ with RFID chipped Lucozade bottles offering free tube travel bit.ly/2SWOgl6
Visit tbkagency.com, submit your thoughts and we’ll donate to EASTSIDE, a creatively-led young person’s trust. We’ll publish the best submissions in our Future Retail 2020 Report, with every submission receiving a free copy.
Yummy. Smiles. Sharing. Krispy Kreme: 80 Years of Smiles Celebrating our best work, we created a large-scale sharing movement for the brand’s 80th birthday. Launched on social, a UK tour gave away 80k doughnuts, prompting 12k social posts & 9M impressions bit.ly/2SV2vqm
Cycling. Families. Adventures. Halfords: National Trust Celebrating our favourite work, we encouraged families to cycle more in a safe environment by creating a partnership with the National Trust offering a Family Day Pass with every qualifying purchase bit.ly/2NfWJwb
Christmas. Gifts. Wow Carphone Warehouse: £10M Giveaway Celebrating our award-winning work, Carphone Warehouse customers received a guaranteed reward, driving footfall and engagement, resulting in 1M qualifying transactions & +17% YOY footfall increase bit.ly/2QsUEil
Bloggers. Foodies. Toppers Baxters: Deli-Toppers Celebrating some of our favourite work, we recruited influential foodie bloggers to create enticing new recipes and educate consumers on Baxters Deli-Toppers, achieving +16% volume & +17% value YOY. bit.ly/2Qugv99
Percy pigs. Rewards. Footfall M&S: Don’t Open Me Celebrating our award-winning work, we tempted seasonal shoppers back into store in January with a proven footfall driving tool, delivering a 73% increase in basket spend and a 279% campaign ROI. bit.ly/2QMXsWq
What’s your perfect business vision for 2020? Visit tbkagency.com, submit your thoughts and we’ll donate to EASTSIDE, a creatively-led young person’s trust. We’ll publish the best submissions in our Future Retail 2020 Report, with every submission receiving a free copy.
Tech. Energy. Integration Lucozade: The Unstoppable Bottle Celebrating our award-winning work, we developed the brand ethos of ‘making your day better’ by helping Londoners ‘find their flow’ with RFID chipped Lucozade bottles offering free tube travel bit.ly/2SWOgl6
We’ve got a new website but our Xmas pooch needs a better name to get on the sleigh team. Visit tbkagency.com, leave a suggestion & we'll donate to Battersea Dog’s Home.
It's my #Twitterversary! I have been on Twitter for 10 years, since 17 Nov 2009 (via @twi_age).
The high street store is dead long live the design hub & event space. Stores are the past; this is the future. In today's Thought Leadership @tbklondon examine the world of retail as it experiences huge change. As the high street is dying do shoppers care? bit.ly/2G4B05R
Canned wine is set to be one of the biggest alcohol trends of 2019: telegraph.co.uk/news/2018/12/1…
Entering the #IPMAwards2019? Don't forget that entries open on 7th Jan 2019! Sign up to our webinar for everything you need to know about creating a killer entry: ow.ly/7qW330mWJoM
British households are expected to spend more than £800 on average on Christmas shopping this year, according to new research >> retailgazette.co.uk/blog/2018/12/b…
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Have strong beliefs, but hold them weakly: buff.ly/2LkmdpO By @andynairn
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Happy Monday morning! Here's all the marketing news that matters this morning - @ASOS issues profit warning after heavy retail discounting - @ICOnews introduces new laws around nuisance calls - Fast food brands in talks with @TfL over ad ban marketingweek.com/2018/12/17/eve…
British households are expected to spend more than £800 on average on Christmas shopping this year, according to new research >> retailgazette.co.uk/blog/2018/12/b…
Morrisons has launched a £1 fruit and vegetable box scheme that aims to cut back on food waste and give shoppers a budget way of meeting their five-a-day intake >> retailgazette.co.uk/blog/2018/12/m…
.@tanyajoseph: Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand bit.ly/2PCIIaa
.@Britvic tests new way of pitching as it looks to improve ‘inefficient’ process: bit.ly/2EkMBhQ
Heh
BREAKING: World's Ad Agencies Announce Plan To Turn All Creative Duties Over To Influencers In 2019
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Any outstanding marketers you work with or know in the UK? Follow this link to nominate them for our industry recognised FREE scholarship - ow.ly/8dmk30mWsVl #Leadership #Development
MERRY CHRISTMAS AND A HAPPY NEW YEAR! From all of us at the IPM.
We spoke to @Mattel's marketing boss on giving Barbie a timely makeover: bit.ly/2C4kNgb
"Happy customers tell you if a business is succeeding, unhappy customers tell you what business to start". This is bang on. And demonstrates the problem a lot of big companies have with innovation: buff.ly/2L2XMwT
It’s not all doom & gloom. I spoke to @RetailWeek about the key traits of a winning retailer: 1) agility 2) they have a story (not all things to all people) 3) lean/relevant store portfolio.
Seven retailers doing brilliantly – and what to learn from them ift.tt/2rxbsYj
Continuing on the good news vibe: staff at Dixons Carphone to get at least £1000 of shares each, helping to energise the business by making them shareholders.
Perhaps the best review ever run on a book cover: the power of harnessing who doesn’t like you HT @denfordtom
This might be my new favourite bias: the effect effect. Calling something an effect gives it greater credibility! Another fantastic sketch from @sketchplanator