Zac Regan @startrunningads
Helping you make more from paid ads + content instagram.com/startrunningad… Joined May 2025-
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study the greats in all feilds - you'll notice trends - michael jordan/ tom brady - nick saban/ bill belicheck - the beatles/ bob dylan - elon musk/ rockefeller - dave chappell/ robin williams
1 icp 1 traffic source 1 funnel 1 offer 1 sales process 1 fulfillment mechanism this is how you prove an offer - not by going after everyone at once even if you know you can serve a wide variety of people it creates too much variability initially why do you think chick fil a only sells chicken?
you know you're doing the right thing when the only competition mentioned on sales calls are the biggest of dogs not a single person i'm in direct competition with has been mentioned only the massive players... i'll see ya'll at the top
i will build the best marketing education company to exist
do not get distracted with the shiny object remain focused
understanding how to properly leverage status based frames is a key unlock when scaling
when you're winning you cannot be tired do not forget that and keep pushing
the number one way to solve all your problems is charge more i've spoken to two different agency owners in the last week one charges $10k/mo one charges $1.5k/mo both put in the same amount of effort one makes more than 8x as much higher prices + better clients = easier biz do not get it twisted
fyi if seeing bad performance right now
1st podcast dropped stuff i don't share anywhere else - how to leverage supply + demand w/ marketing - my content system (30 posts/day -> 5hr week) - how marketing and sales work together (did me dirty with the AI perm) youtu.be/TYhza31GNJY?si…
@yahyahishammm what’s been the constraint?
prioritize headspace over money this is the bigger lever protected headspace = more money
Introducing Higgsfield Ads Studio. The first ROAS-driven static ads content machine. > Does 10,000 hours worth of deep research of your brand > Monitors real-time trending formats > Crafts winning ads based on best industry practices Try free in Higgsfield ChatGPT extension.
@Laraacostar try treating each video like an ad -> DTC speak to the specific problem the saas solves rather than just trying to go viral i've seen low view counts perform wayy better for conversion than going viral
if you sell high ticket +$10k AOV you must have a significantly higher test budget than you think launched a new call funnel with a client $12k in ad spend before a single closed deal $24k PIF came in yesterday that puts us at a 2x ROAS in a test phase keep that in mind if you sell something high ticket and feel like your "ads aren't working" you usually aren't risking enough to begin with
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