Sports Innovation Lab @sportsilab
Leading market research firm using data and tech to help the sports industry be a better version of itself. sportsilab.com Boston, MA Joined July 2016-
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Can't join us in person on May 2nd? No sweat! We've got your back! 💪 Catch all the action LIVE from wherever you are... Simply request access to stream the full event here: hubs.la/Q02v4tMY0 Don’t miss your chance to be a part of history in the making!🚀
🚨NewFront Partner Announcement🚨 🔗Read the full press release here to get the list of @sportsilab's Women’s Sports Club NewFront and @Trailblazing_SG’s Trailblazing Marketplace partners that will feature new media sponsorship opportunities! hubs.la/Q02v3hp60
We’ll give you a hint: it’s a top 10 market for reaching fans of basketball, ranks high in market penetration for our fans of women’s sports, and has multiple major league sports in the area already, or coming there this season Read more here: hubs.la/Q02tlKtb0 Comment now!
Our powerhouse team Gina Waldhorn, Saqib Mausoof, Mollie Garza, & Christina Mariano at the POSSIBLE conference! Our mission is to drive discussions aimed at enhancing connectivity between advertisers & their partners with fans and consumers in sports, media, and entertainment.
If you play an active role in the media buying ecosystem, this event is tailor-made for YOU! Let's show the world what women’s sports are truly made of! 🏀⚽🏐💪 Learn more on our website: sportsilab.com/womens-sports-… Request an invite: hubs.la/Q02t4-RM0
We’re excited to announce that Adriel Oka is joining Sports Innovation Lab as Director of Strategic Partnerships. Adriel has a rich history in ad tech both in programmatic buying and big data, evolving from operations to strategic planning and partnerships.
A huge thank you to @Adweek for Spotlighting our Women’s Sports Club's upcoming NewFront! Learn more and register for the NewFront here: hubs.la/Q02sBmf70 Join us in unlocking the immense potential and untapped value of women's sports!🌟
Our hockey audiences are LIVE and ready to amplify your brand's presence. With access on top marketplaces like @LiveRamp, @googledv360, @Yahoo, @TheTradeDesk, @AdTheorent, @viant_tech, @AmazonAds, and @xandr, your message can reach hockey fans where they're most passionate...🎯
After record-breaking viewership during the women’s March Madness championship game, our Co-Founder and CEO Josh Walker sat down with @YahooFinance to discuss the potential of the women’s sports industry.🏀⚽ 🎧 Listen to the full interview now! hubs.la/Q02ssLTk0
What’s driving the surge of women’s college basketball interest? @sportsilab CEO Josh Walker is joining @YahooFinance NOW (4:40 ET) to explain the data and reasons behind this phenomenon. Tune in! 👀🏀 youtube.com/watch?v=OAHHA2…
We are excited to announce that @mollie_garza will be joining us as VP of Sales - Brands, Agencies, & Holding Companies. Mollie will play a crucial part in building and distributing Sports Innovation Lab Audiences, Insights and Enrichment solutions to buy side partners!
We are thrilled to announce that Saqib Mausoof, a marketing technologist with expertise in data, identity, & media optimization, will be joining us as Chief Product Officer. He will develop & improve key products within the Insights, Data Enrichment, & Audience businesses!
There’s no better time than March Madness to show off your team’s style😎@BadgerMBB Our Audience “High Value Sports Fans + Athleisure Purchasers” is available on major marketplaces such as @LiveRamp, @dv360, @Yahoo, @TheTradeDesk, @AdTheorent, @xandr, @viant_tech, & @AmazonAds
Does your organization think green 🌱? Nominate your organization today for the 2024 Most Sustainable Award. Now accepting early entries through April 7 at 11:59 p.m. ET. @FOS Learn more and submit here: frontofficesports.com/awards/most-su…
Speaking of record breaking, our Audiences are made to produce record-breaking campaigns. Our “Fans Of Women’s Sports Audience” reach the most passionate and highest-value consumers in this vertical. Reach out to [email protected] for more info or to get a custom audience!
Speaking of record breaking, our Audiences are made to produce record-breaking campaigns. Our “Fans Of Women’s Sports Audience” reach the most passionate and highest-value consumers in this vertical. Reach out to [email protected] for more info or to get a custom audience!
Kim Mulkey & Dawn Staley know how to make an entrance on game day with fits like this! Our Audience “Basketball Fans Who Purchase Athleisure Wear” is on 🔥 with conversions! Maximize your ROAS w/ our purchase-based dataset NOW!
Sports betting and March Madness go hand in hand. Target “@FanDuel and @DraftKings Basketball Fans” using our purchase-based Audiences to find your “perfect” target market. 💰🏀 We're on marketplaces like the @LiveRamp, Google @dv360, @Yahoo, @TheTradeDesk, and @AdTheorent!
Kelsey Trainor @ktrain_11
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Angela Ruggiero @AngelaRuggiero
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Youth Sports Business.. @YouthSports_Biz
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Karen Weaver @DrKarenWeaver
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Sara Ach @supertornado3
755 Followers 485 Following ⚽️ Commentator🎙. Owner, Producer, Cohost @thewososhow. PxP Commentary @GoStanford 🎙️. Covering #NWSL for @AllForXI ✍️. Rep by @doyennesport 📨. Views my own.
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1K Followers 3K Following Activities Coordinator.Kidney Transplant 09/06/2013..loves Fitness and Conditioning.💪🏿🏃🏿♂️..massag therapy. Member of the PFAC/advocate for kidney disease/
Paul Guarino @PCG7
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Ms. Gee @ms_gee
850 Followers 2K Following CEO of Music Is Life Magazine God 1st, Family 2nd Wife, Mom of 5, Basketball MOM & GeeGee to Adrian, Rhyon & Anthony #GLP #Pallotti #MUHawksWbb #LupusWarrior
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Emma Thornton @emma_livebrave
2 Followers 52 Following LIVE BRAVE. Entrepreneur. Executive Coach. Cancer Fighter & Author of Live Brave. https://t.co/95D05AoGak
Brian Hight @HightOfInsanity
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Stephen Wensley @Stephen_Wensley
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Christopher Mitchell @chris_mitchell
360 Followers 601 Following Attorney turned Investor an Investment Advisor | Founder @kealaadvisors | Tweets on Emerging Technology, Sports, Entertainment & randomness.
Elijah Alejandro John.. @Elijohnson2025
812 Followers 3K Following '25 INF/RHP/UT | HS: Meridian Flyers (MS) 60 Avg: 6:8 | V: 81 | ExtV: 91.3 | Acellus Academy GPA: 3.83 | NCAA ID# 2302786360
SEICon @SEICon_org
49 Followers 131 Following SEICon — a first of its kind Sports, Entertainment & Innovation Conference hosting thought leaders and subject matter experts from across the globe
Stadium Card @Stadium_Card
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Stefanie Smith @steferx
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SPORTS BUSINESS LABOR.. @SPORTS_BIZLAB
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Angela Ruggiero @AngelaRuggiero
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PHF @PHF
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Sports Business Journ.. @SBJ
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Haley Rosen @HaleyRosen
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Jessica Berman @JessicaBerman1
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Meghan Chayka @MeghanChayka
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Caroline Fitzgerald @pghcaroline
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Caiti Donovan @Caiti326
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TOGETHXR @togethxr
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Joe Favorito @joefav
22K Followers 791 Following 35 yr. sports, entertainment marketing & strategic communications consultant, blogger, professor, Columbia University Sports Management https://t.co/VySdbpsr24
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Women's Sports Founda.. @WomensSportsFdn
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Khristina Williams @Khristina
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NWSL Boston @NWSLBoston
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The Kitchen Picklebal.. @TheKitchenPB
15K Followers 5K Following 🚀 The largest Pickleball community in the world! 🔗 Join our FREE weekly newsletter & community! 🏓 Use KITCHEN10 to get 10% off on our shop!
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996 Followers 1K Following Hailing from The Good Life State. CMO @Buccaneers. Formerly @AustinFC and @MLS.
Kim Björkegren @BjorkegrenKim
129 Followers 41 Following
Karina LeBlanc @karinaleblanc
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Camille Levin Ashton @C_Levin
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wtnyhllck @wtnyhllck
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Jessica Ciccone @JLCiccone
108 Followers 295 Following
Martin Nance @MartinNance
760 Followers 471 Following Vikings EVP & CMO, Gatorade Alum, SBXLIII Champ, Michigan MBA, Proud Miami Uni RedHawk & Pattonville Pirate. Always learning and growing
qiava martinez @qharp23
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Chris Gargani @CGargani
388 Followers 1K Following Gator Alum, pro sports vet. ‘Gar’ in some circles. VP Sales/Mktg, Jaguars + EverBank Stadium + Daily’s Place Amph Insta: cgargani1
Gabrielle Valdez Dow @gvdow
50 Followers 36 Following
Charlotte Jones @cjonescowboys
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137 Followers 566 Following City girl at heart always, no matter how far I wander. #sportsbiz #brandmarketing #BearDown #Skoducks
Brad Downs @bdowns17
396 Followers 842 Following SVP of Marketing for the @Ravens. Proud grad of @RMU and @WilliamsportHS.
Anuk Karunaratne @AnukKarunaratne
102 Followers 207 Following
Patrick Abts @Pat_Abts
308 Followers 659 Following @raysbaseball Employee, formerly w/@tblightning and @flapanthers. Proud WSU and SU alum, Keeper of Useless Sports Knowledge and Craft Beer Drinker
Catherine Aker @CatherineAker
3K Followers 539 Following VP of Communications & Community at Oakland Athletics
andrew goldberg @andygoldberg1
475 Followers 52 Following Love my family. Trying to find tee times. Sports, sports, sports!!! CMO of NY Mets (opinions are my own)
Mandi Ortiz @ImMandiOrtiz
992 Followers 803 Following Chapman Alum - Angels - https://t.co/r4TAn3QbTj
Ralph Mitchell @rmitchell99
168 Followers 269 Following Disclaimer: Tweets are my own. Unless I retweet. And then I am just sharing opinions of others who are smarter, funnier and better informed than me.
Colin Faulkner @ColinFaulkner
2K Followers 1K Following Husband to Jaime, Dad of 5. @Cubs Chief Commercial Officer and EVP of Sales & Marketing. @BoulderColorado Native, @Baylor U #NextStartsHere #FlyTheW
Adam Grossman @GrossmanAdam
2K Followers 880 Following CMO, Boston Red Sox and FSM. Made in Cleveland.
Ken DOWN under @KenDOWNunder
2K Followers 2K Following Continuing an adventure called life. A healthy dose of travelling, work, friends and food. This time in Australia. Meet me there?
Danielle Lund @dpierce915
402 Followers 700 Following @timberwolves @minnesotalynx @twolvesgaming PR 🏀🐺 tweets are my own
Natalie White @NatalieAWhite10
2K Followers 2K Following VP, LA Sparks | Founder/CEO, A10TION FOUNDATION INC | HBCU 🐍
Tania Haladner @taniahaladner
112 Followers 348 Following Canadian-born Chicago resident, athlete, health & wellness enthusiast, Chicago Sky marketer, singer/songwriter fan, Kellogg and Yale grad.
Hannah Kronick Spence.. @hannahKspencer
746 Followers 2K Following Leading loyalty & fan engagement @ussoccer. Soccer coach @iafc_blues. Women’s sports 📈🔥. Former: @atlantadream, @twitter, @espn. @johnshopkins ⚽️ alum
Ryan Spillers @SpillersTweets
295 Followers 561 Following Marketing w/ @SacramentoKings; Tree Farmer; Rumored subject of a Three 6 Mafia song; Formerly w/ @AnaheimDucks, @ATLHawks, #ATLSilverbacks; Tweets are my own.
Ben Gumpert @bgumpert
2K Followers 1K Following Sports exec and investor, and self-described funny guy. @oneelevate_. Former Sacramento Republic FC, Bain, NBA, and Sacramento Kings.
Oh Mama, don’t you cry. USA Hockey is do or die. All that’s left to do—stand for the anthem. First assist to @jasondemers5 with his “you can’t win a marathon without a couple bandaids on your nipples” take down 0-2 in semis. Could have been the difference. 🇺🇸 🥇 @PulltabSports
Numbers are up, investment is up, but not to scale/where it should be. @sportsilab had a brilliant breakdown of everything. Look how far women’s sports have come DESPITE discrepancies. Imagine if women’s sports had equal investment and resources
THIS. PART. RIGHT. HERE. THANK YOU, @sportsilab!
The amazing @sportsilab has released a report delving into why women's sports matter, emphasizing its vast potential. If you're currently combating gender inequality in sports and require facts for fundraising - here is your ultimate guide. sportsilab.com/free-reports/t…
💬 "The Real Champions of Women's Sports" by @sportsilab's Women's Sports Club powered by @Ally 📅 Wed. 10/18 at 1:30pm ET 📍 Great Minds stage at #AWNewYork23 (The Penn District) ➡️ Livestream: newyork.advertisingweek.com/aw/schedule/se…
Love that this is being streamed! ⬇️ A live brainstorm from experts across #womenssports media ecosystem. Stat shared: only 9% of brands' current sports media spend is on women's sports... but 83% plan on increasing their spend in 2024. This is value investing. Listen live:
Join us as we take a trip into the year 2030, where women's sports media spending eclipses men's, and we've broken the vicious cycle that inhibits industry growth. While this event is at capacity, we will be live streaming the panel here! 💰💰👏👏 linkedin.com/events/7118303…
@thepwhlofficial @CanadianTire @SportChek @ProHockeyLife_ @sportsexperts @CanadianTire is also a member of @sportsilab and @Ally’s Women’s Sports Club. Women’s sports fans may be familiar with Ally’s 50/50 pledge that is inspiring other organizations. sportsilab.com/womens-sports-…
"I am proud to feel the enthusiasm of every single organisation that are joining the Sport Integrity Week, and I look forward to seeing the exponential growth and triggering this global movement." @EmanuelGsc #SIW2023 Join us & host a session: bit.ly/3NCVyoL
Undeniable growth. Who’s adD1ing next? #BridgetheD1vide #GrowWomensWrestling
Great report @AngelaRuggiero -- thanks to you and the @sportsilab team for sharing!
Love seeing the press surrounding @sportsilab & @JungvMattsports' new report on how to tap into the potential within the U.S. soccer market: #FANARCHY26. Thank you @FOS for covering it & elevating the power it can hold leading up to the @FIFAWorldCup!⚽️🇺🇸 frontofficesports.com/how-to-unlock-…
Data tells the story… Let’s get in front of decision makers and share the landscape of our sport. #GrowWomensWrestling
@sportsilab @RoughTumblePub Yes!!!! 🙌🙌🙌🙌🙌🙌
Had the honor of meeting Queens' Sunny Choi @sportsilab event last fall. She is now an Olympian competing on 1st ever @TeamUSA #breakdancing team in #Paris2024. Congrats & keep #breaking! #isles #breakers #bgirls #onelove #teamusa #backtothelab #inspired #roadtoparis
@sportsilab @PGATOUR @LPGA @LinksDAO an emerging market within an emerging market
@HeatherOReilly @sportsilab pointed out in The Fan Project that this is one of the greatest problems currently facing women’s sports: simply finding the game! “You can’t be a lazy women’s sports fan, you have to actively seek out content” - @AngelaRuggiero
@LGottesdiener @sportsilab @sportsilab's partnership with the WNBA (led by CEO/co-founder & league investor @AngelaRuggiero) will help the league & teams understand its evolving fan base, while also educating brands on the opportunity at hand--ultimately guiding optimal partnerships and business decisions.
@kbowlsby Well, the ADs may not be watching, but the fans are. Consistent commitment to marketing through solid storylines will continue to drive more fans to women’s sports. **Image credit to @sportsilab
Tonight,last night,this past weekend was SO great!Everyday/night I was able to relax and watch women’s sports on broadcast TV!!! Thanks @thegistusa @justwsports @espnW @sportsilab @WomensSportsFdn @goals_sports_ @BJKLInitiative & all that help me to enjoy & follow women’s game!
This is gonna be FEISTY, SWAGGY & CHIPPY 🙌🏻 Can’t wait!
If you build it, they will come. 👏
We have data dropping for #WomensHistoryMonth! As you can see (& proven by our data), it’s no secret that the demand for women’s sports is exponentially increasing YOY. FoWS are high value consumers and spend more per purchase with the brands they love than fans of the NFL & NBA.
@BMads3 🚨: @BMads3 🍎: @nataliesnod9 🍏: @LizSchepers MIN 2 | 2 TOR
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