Rut Dawson | Email Marketing & Deliverability @rutdawson
Senior Email Marketing & Deliverability Professional 15+ years. 💌 | #emailmarketing #email #deliverability CURRENTLY ON SOCIAL MEDIA HIATUS London Joined January 2010-
Tweets5K
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Followers3K
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Gmail is raising their standards for bulk senders--requiring authentication, tightening spam complaint rate limits, requiring unsubs to be processed in 2 days, & more. The one-click unsubscribe requirement has me scratching my head. No preference centers? blog.google/products/gmail…
Have you ever thought about this? In 100 years like in 2123 we will all be buried with our relatives and friends. Strangers will live in our homes we fought so hard to build, and they will own everything we have today. All our possessions will be unknown and unborn, including…
Beautiful email
Email Authentication education continues as #M3AAWG Experts release #TechnologySummaries: Sender Policy Framework (SPF) m3aawg.org/TechnologySumm…
🏆 Exciting News Alert! 🎉 StoneShot has been awarded G2 Leader for Email and Event Marketing! 🚀 We're thrilled that we’ve been recognised as a leader in three G2 categories – Enterprise EMEA Email Marketing, Europe Event Marketing and EMEA Event Marketing. 🌍 #G2
99.9% of emails failed a11y checks in @useparcel - with more then 64% having critical issues. #LitmusLive2023
Everywhere you look there is reason for the UK government to spend more money. Health, schools, water, transport, housing and energy. But the government and Labour say there is no money left. That, I suggest, is simply not true. A thread…..
At its core, #DMARC is a protocol that empowers domain owners to dictate how incoming emails from their domain are authenticated. Understanding RUA reports can be hard, this might help you understand what you're reading: ekma.co/3P0B0qT
Very nice! I know some may say that you should be taken to a confirmation when clicking the unsub link but then very few brands offer these option types. One more click will see me unsubscribed, so I'm not put out and surely this helping subscriber retention. Thoughts?
#EmailGeeks - anyone facing issues with the Gmail background issue. Simplest fix that is non-breaking and you don't need to amend your current code is to add the background image url into a HTML attribute. background="..." 1/3
Whilst I’ll admit my envy at wanting to be at Glastonbury this year, waking up in your own bed on a Monday morning and not having to face the daunting packing up and long trip home softens the blow.
Something to remind yourself about every morning.
Something to remind yourself about every morning.
In the second edition of our Consumer Email Tracker series, Russell Dawson of @dotdigital explores the importance of preference centres, frictionless opt-outs, and sender recognition. Read the article here ➡️ bit.ly/3P2yy4M #email #emailmarketing #emailgeeks
Email deliverability problems are expensive and disruptive. @danielrpco, our Head of Email Deliverability Services, shares 13 warning signs that often precede problems. blogs.oracle.com/marketingcloud… #EmailMarketing #emailgeeks
1 - You likely work at a company that doesn't care a whole lot about email marketing. It's boring. It's there. Not enough customers complain when you do something wrong to cause Executives to care. However ... that doesn't mean the channel isn't important.
Deep thought for the day: Why do children ask for a packet of crisps after their dinner?
A nice way to ask for primary inbox placement, but doubt it is really necessary #emailgeeks.
Anne Tomlin @pompeii79
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69 Followers 352 Following nerd. technology geek. email delivery. system admin. sql server. unix. moar!Being an empath with a fierce sense of justice for those constantly forgotten is a detriment to being in marketing.
Does anybody else feel like they desperately want a change in their career but couldn't for the life of them articulate what that change is but also feel terrified of changing anything at all because of the robots and the economy and everything else? ...no? Just me? 🤷🏻♀️
📉 The centralization of email will be the 🧟death of email. The ✅ Internet was designed to be a distributed system. ~10% of a single big box email provider caused emails delays 16 hours or more.
Check out this visually stunning email from Adobe! 🎨💥 It combines HTML text and a bulletproof button on a vibrant gradient background. The aesthetic stands out with images on/off and in dark mode. 🔥 #EmailDesign #Adobe View the full email → buff.ly/48Ke9cl
@rutdawson Be happy to have the precedented times back tbh
@rutdawson What about all those pre-GDPR ones about staying opted in?
Check out this Google Watch Pixel 2 email - it's got AMP with carousels, color switches, and tabs for website-like functionality. Works in Gmail and Gmail mobile app. Impressive! #GoogleWatchPixel2 #AMP #email View the full email → buff.ly/45jW2ai
I can barely keep up with all these awesome cheat codes! #emailcamp
Esperanza Spalding and Herbie Hancock Fragile / Sting-very touched ...
Canva has 130M active users But only few people know how to create stunning designs & videos seconds Here are 15 incredible ways to use ChatGPT with Canva & start making $2000/m
Email Authentication education continues as #M3AAWG Experts release #TechnologySummaries: Sender Policy Framework (SPF) m3aawg.org/TechnologySumm…
9 billion and do not even send their own email, imagine that!
Imagine if mailbox providers, apps and mua's fixed this all too common preheader hack by simply adopting one standardization. You could save anywhere from 3-6 KB per email. Perhaps, add another header field? #emailgeeks
There are 8,754 different ETFs you can invest your money in. These are 6 ETFs I buy every week & will retire off of:
3 awesome takeaways from @sentbycrystal at #LitmusLive2023 💪Seemingly unrelated experiences can contribute to future career growth 🧐Find your why 😇Get comfortable with being uncomfortable