Rocket Yield @rocketyield
Rocket Yield is a one-of-a-kind embedded video player mediation layer and optimization platform designed for publishers. rocketyield.com Joined December 2017-
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Google is hopping on the outstream train. Publishers need a better way to manage these types of ad units. #Rocketyield doubleclickbygoogle.com/articles/captu…
We Hate Digital Advertising/We Love Digital Advertising! bit.ly/2uSM9nN
In-Feed & Programmatic Video Are Playing Well Together | ExchangeWire.com exchangewire.com/blog/2018/03/2…
Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video adexchanger.com/ad-exchange-ne… @AdExchanger
Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 digiday.com/media/digiday-…
As More Brands Demand Transparency, Publishers Must Answer The Call adexchanger.com/the-sell-sider… @AdExchanger
We're excited about this partnership with GLN as we continue to add value to our publishers. crossroadstoday.com/story/37678251…
Bridging the Demand/Supply Gap in Programmatic | ExchangeWire.com exchangewire.com/blog/2018/03/0…
Ads.txt Exceeds 50% Of Top 5,000 Programmatic Sites: Ads.txt has... bit.ly/2H5Nau4
How Digital Ad Spending Is Accelerating E-Commerce Growth, And Why That Could Be Good For 'Traditional' Media bit.ly/2CTBb0l
Ad Density Can Be Just As Problematic As Bad Ads adexchanger.com/the-sell-sider…
Marketers Ignore Retention And Loyalty At Their Peril adexchanger.com/data-driven-th…
Programmatic's Slow Payment Problem Puts A Strain On The Industry adexchanger.com/exchange-ideas…
Measuring digital video effectiveness is a minefield for brands marketingdive.com/news/measuring…
RocketYield Benefit #5: Reporting for all of a publishers outstream and video ad unit providers are pulled into one single UI. With easy-to-understand hints, notifications & alerts, publishers can know exactly what’s going on without having to login to multiple systems.
RocketYield Benefit #4: The RocketYield Marketplace gives publishers instant access to dozens of outstream and native-video providers who are eager to market direct inventory. More competition for your inventory means higher fill and higher CPM’s.
RocketYield Benefit #3: Publishers, no more swapping ad tags or adjusting adserver waterfalls. Simply embed a small piece of code on your site and RocketYield will instantly react to changes in provider performance and adjust the priorities on the fly, so you don’t have to.
RocketYield Benefit #2: Sophisticated deep-learning technology and proprietary algorithms allow RocketYield to analyze thousands of data points to determine and prioritize providers for every ad impression, maximizing fill rates and increasing monetization for publishers.
RocketYield Benefit # 1: Publishers can integrate their existing outstream and other video unit provider relationships directly into the platform. Have a Teads or Unruly tag already on your site? Let them compete against RocketYield Marketplace providers for increased yield.
Programmatic Efficiency Should Focus On Audience, Inventory and Working Media adexchanger.com/data-driven-th… @AdExchanger
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