Each additional negative word in a headline = 2.3% increase in click-through rate Most frequent negative words in headlines : 1. Wrong 2. Bad 3. Awful 4. Hate 5. War 6. Worst 7. Sick 8. Fight 9. Scary 10. Hell nature.com/articles/s4156…
In contrast, each additional positive word in a headline = 1% decrease in click-through rate Most frequent positive words in headlines: 1. Love 2. Pretty 3. Beautiful 4. Truth 5. Hilarious 6. Amazing 7. Save 8. Funny 9. Awesome 10. Care
@robkhenderson This is why the news is always so negative. Ignore it.
@robkhenderson War is scary. War is awful. War is Hell. But when the time arrives and we must hate the bad and we must hate the wrong then failure to do so is cowardice, a cowardice which is the worst sort of sickness.
@robkhenderson And your post has all the clickbait words in one go! ;-)
@robkhenderson @paulg Words are living things. They have personality, interests, ambitions, friends, and foes.
@robkhenderson @paulg I tend to stick to financial papers since the last couple of years. They haven’t completely sold their dignity for clicks just yet.
@robkhenderson Hmmm surprised OneWeirdTrick isn’t in there. Oops lost some spaces.