Seen so many bad takes here lately that media buying is dead.
Yes, having great creatives is extremely important.
But a strong media buyer is able to squeeze out more juice from great creatives and maximize an ad account's performance.
Media buying is not dead.
It's needed to…
The old expression that “customers need to see your ads at least 7 times before buying” is the biggest lie in advertising.
In fact, the first lesson you learn when you run ads for your own business (which most marketers here have never done) is:
Most of your customers buy from…
The old expression that “customers need to see your ads at least 7 times before buying” is the biggest lie in advertising.
In fact, the first lesson you learn when you run ads for your own business (which most marketers here have never done) is:
Most of your customers buy from…
On this side of ecom/dtc/dr twitter the depth of "value" (when it comes to ads) is capped at the level of...
a) Scriptwriting
or
b) Hooks.
Boooooriiiing ...
The real ALPHA goes way deeper than that.
True bangers, that scale to 5-fig in daily spend are more than just copy…
The biggest lie average email marketers will tell you:
The goal of emails is to just "sell the click."
This is wildly incorrect.
The right subject line, angle, and copy can shift your subscribers' beliefs and put them in the right frame of mind to purchase.
You can even treat…
Selling courses as an agency owner is just good business.
Monetize the large unqualified segment while funding your ad costs to find the diamonds in the rough who have the ability to pay and receive a massive ROI from your services.
Perhaps some will ascend to your higher…
Two important realities of customer retention:
1. 70% of your new customers will never purchase from you again.
2. Most of your revenue from email will come from repeat purchasers.
Generally, the revenue from email can be broken down as follows:
- 10% comes from new…
Interesting chart on net worth.
A few takeaways:
1. If you're looking to build real wealth, the best use of your time and resources is investing in your own business. Everything else is a distraction until you have a large cash flowing business.
2. All the mainstream ways to…
This is honestly a great read for anyone looking to get their feet wet in eCom (ignore the haters in the comments, super digestible summary for beginners). Well done.
Btw I am in no way, shape, or form, affiliated with this account.
This is honestly a great read for anyone looking to get their feet wet in eCom (ignore the haters in the comments, super digestible summary for beginners). Well done.
Btw I am in no way, shape, or form, affiliated with this account.
Many marketers and operators are always focused on ROAS and lowering their customer acquisition costs.
This is misguided.
What matters is scalability.
I’d rather be able to spend $1 million on an ad at a 2x ROAS instead of $10k at a 5x ROAS.
The ROAS is important, but it’s…
With the way Meta ads are right now, media buying and finance cannot operate separately in a vacuum.
You must tie together the following metrics seamlessly:
1. Average LTV
2. CAC and CAC payback period
3. 30- and 60-day LTV
4. Cash flow from operations
The best way to…
Lately, I've been offering existing clients a full package of:
1. Email and SMS marketing
2. Meta ad creatives
3. Landing pages
Addressing the full funnel and working more in-depth with a handful of clients has proven to be a better deal for all involved.
Email and SMS…
For the past 12 months or so, several accounts here have been doing video breakdowns and auto-DM posts analyzing advertorials I've written and helped scale on cold traffic😂
Seems like a new one pops up every few weeks or so.
137K Followers 492 FollowingI'm here for 2 reasons. 1: Help you close new clients with your personal brand https://t.co/2pyXUOKShY 2: Learn to start an agency👇
61K Followers 643 FollowingDid multi 8 Figures in corporate sales by 23. Now I run a consulting agency & teach others to do the same. Learn Here: https://t.co/T4TEJs7ZXg
24K Followers 842 FollowingOG Financial Copywriter. Generated $100M+ Proven formula 10x's sales. Join my A-list for FREE daily emails. https://t.co/zmaAvbcYxE
DM me for personal coaching
38K Followers 3K FollowingJesus is King 👑 Building the #1 coaching program & community for agency owners at https://t.co/pxGSUo9iXx @clientascen @listkitio
21K Followers 784 FollowingI help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctW
1 Followers 205 FollowingWelcome to Royale Gear, your go-to destination for premium home, pet, office, and phone accessories. Our Battle Royale of products includes everything you need
775 Followers 275 FollowingFormer hip hop recording artist. Amateur muay thai bronze medalist at age 40. Partner at a direct response copywriting firm.
144K Followers 144K FollowingErrol Reed.Entreprenuer Of The Year🏆• Public Figure • Fmr Advisor for @Electrobbywells 🇺🇲 • Reed Management 🌎 . We create stars 💫
8 Followers 37 FollowingSales and Business Development. I believe marketing is the single most important characteristic of business growth and that's what this platform is all about!
57 Followers 64 FollowingWe are a group graphic designers. Our mission is to help our people to have a mean of expressing their black pride through our products.
59 Followers 109 FollowingWe are a group of African American graphic designers who are highly interested in Black Culture and History. Email us: [email protected]
277 Followers 2K Following20+ years selling with words. Showing copywriters how to boost copy and career. Join the hordes in my virtual pub, The Copy Arms - https://t.co/hdkYEmSyas
3K Followers 2K FollowingArtificial Intelligence - Automation to increase revenue and efficiency. Implementation of AI tech to solve problems and improve productivity.
3K Followers 4K FollowingTwitter is like skipping rope at school. Comforting.
I enjoy your wisdom, wit + whimsy.
Supporter of Little Blue 🦕 Fdtn + ❤️ Fdtn.
Meningitis survivor.
6K Followers 518 FollowingThe YouTube 🧙 Magician → Scaled my YouTube channel to over $300k/Mo with my HPB Framework. → Building A Movement of Hybrid Creators.
137K Followers 492 FollowingI'm here for 2 reasons. 1: Help you close new clients with your personal brand https://t.co/2pyXUOKShY 2: Learn to start an agency👇
61K Followers 643 FollowingDid multi 8 Figures in corporate sales by 23. Now I run a consulting agency & teach others to do the same. Learn Here: https://t.co/T4TEJs7ZXg
24K Followers 842 FollowingOG Financial Copywriter. Generated $100M+ Proven formula 10x's sales. Join my A-list for FREE daily emails. https://t.co/zmaAvbcYxE
DM me for personal coaching
38K Followers 3K FollowingJesus is King 👑 Building the #1 coaching program & community for agency owners at https://t.co/pxGSUo9iXx @clientascen @listkitio
21K Followers 784 FollowingI help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctW
181K Followers 5K FollowingCo-Founder & CEO of @OctaneAI: AI quizzes for Shopify stores. Writing about ai agents @ https://t.co/BOIpaoIubo. YC W12. Dad to a 1 year old. Married to @helensitu.
8K Followers 2K FollowingFollow me to learn about how I've built, scaled, and sold an ad agency, multiple ecom and media brands. Forbes 30 Under 30 /Founder of @snowagencyco / @rap
2K Followers 464 Followingwe scale infoproducts to $600k/mo and beyond | webinars, funnels, VSLs, emails, ads, and everything in between https://t.co/0QsG4hhEHE
199 Followers 760 FollowingCopywriter. Direct response lifer. Bootstrapped with partners from $0 to $55m in annual rev ($10m net) in 3 years. Mostly post about marketing, food and books.
13K Followers 219 FollowingMy eCom email marketing A-Team gets results when others can't.
1 spot opening in late April for a 7-9 figure brand.
est. 2021 / 8-figs generated.
3K Followers 806 FollowingCEO of The Email Marketers: We help 8 and 9- figure ecom brands grow revenue & build raving fans I I tweet about ecom, email & I think I’m funny
1K Followers 387 FollowingCo-Founder & CEO of https://t.co/RubkBbvwPu | Partner https://t.co/K99CAbObn0 | Building a few Brands | https://t.co/S7Vz4nQzYY | https://t.co/0tZypSot2v
119 Followers 70 Following(he/him) Data science @Klaviyo. Poet. Creator + host of the Klaviyo Data Science podcast (https://t.co/RuSgRGC5dw…). Double @UNC alum. Opinions are my own.
13K Followers 958 FollowingFounder & CIO @sendlane. Former merchant. Email Marketer. Building the unified future of retention marketing for ecommerce (email, sms, reviews, forms
4K Followers 140 FollowingI grow brands into profit machines with Ads & Funnels.
Partner @ Right Hook Digital.
+ I coach brands & agencies
Want to work with me? DM ME
12K Followers 2K FollowingCo-CEO @kynshipco •
Helping founders reduce CAC through influencers and paid ads •
Follower of Jesus •
Proud Husband & Father •
5K Followers 1K Following🎯 Solopreneur on a mission: Max ROI for DTC brands | $100MM+ in Ad Spend Veteran | Give Value & Uplift ➡️ Sharing Ad Creative Strategy secrets for free 🔥
32K Followers 2K FollowingBuilding an extension of your brand's product team at https://t.co/lmwsUBoI32 🚚 We help brands with their sourcing, inspection, packaging, and logistics
8K Followers 206 Following$315M+ spent on Meta Ads | $1.5 Billion+ revenue | Sign up to learn how I spend millions per month on Facebook Ads profitably