Best take away from today's @Jazzfuel mail-out (if you're a musician & you don't get these, why haven't you subscribed?! Do. It.) that so many musicians with new rekkids fail to understand: Starting to plan a press campaign less than two months before the release is too late.
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@nickyschrire Thanks Nikki! I was going to put 3-4 months but I didn’t want to completely put people off!