MTO Agency @mtoagency
We help businesses that give a damn, make a buck. Values-driven digital marketing & education for conscious companies, teams & leaders #consciousbiz #womanowned linktr.ee/mtoagency Best Coast Joined November 2013-
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If you read one thread all week, let this be the one.
If you read one thread all week, let this be the one.
Senior social media managers reading those DMs with Cinnamon Toast Crunch...
Everyone’s talking about the morality of donuts, but nobody’s talking about whether free @krispykreme donuts would be enough motivation to get a vaccine. Would it motivate you to get yours?
As of Thursday, the EPA's climate change website is back up and running. It was taken down almost exactly four years ago: epa.gov/climate-change
Where is @benandjerrys on the map? Mission-driven biz that sticks to their values, changed their corporate owner for the better, and hello — consistently non-judgmental, delicious ice cream? Americone Dream & Cherry Garcia would like to have a word with you @MorningBrew. 🍨
Where is @benandjerrys on the map? Mission-driven biz that sticks to their values, changed their corporate owner for the better, and hello — consistently non-judgmental, delicious ice cream? Americone Dream & Cherry Garcia would like to have a word with you @MorningBrew. 🍨
Please. Do not post yellow squares. Please. I should not have to tell you why that's inappropriate.
A lot has changed in a year, but we’ve always been a fully remote company, so WFH life was already our thing 👩💻 What changes do you hope stick around after things open back up?
Before the pandemic, we never applied for awards. We kept our heads down and focused on our clients. In 2020, we realized that as a woman-owned and led agency, it’s important to celebrate our hard work, and we’re glad we did! We’re a finalist for the #GlobalSocial Media Awards 🌟
Before the pandemic, we never applied for awards. We kept our heads down and focused on our clients. In 2020, we realized that as a woman-owned and led agency, it’s important to celebrate our hard work, and we’re glad we did! We’re a finalist for the #GlobalSocial Media Awards 🌟
Do NOT sit in your closed garage with your car running.
What’s the next evolution of social media, social business and social impact? ⚡️💸Conscious Capitalism 💸⚡️ Are you helping your business be a better company? forbes.com/sites/gretchen… #consciouscapitalism #socialimpact #socialgood #bcorp #csr #valuesbasedbusiness
Six years ago MTO Agency launched with our first gig — Super Bowl XLVIII’s Bud Light Hotel 3 day concert ⚡️🎵⚡️ The co is the best thing I have ever created and I feel grateful everyday that I get to do what I love with people I love. #consciouscapitalism is the future ⚡️💸⚡️
🎿⛷🚴🏽Launched at #OR ⚡️💸⚡️ Digital Marketing Education Program for #outdoorindustry pros: Spend More Time Outside. Less Time on Marketing Learn how to use social media and digital marketing to outcompete big box retailers ⬇️ #outdoorretailer mtoagency.com/mto-edu-outdoor
In Denver at the Sports Specialists Winter Market giving a talk about how outdoor industry retailers can use social media and digital marketing to outcompete big box retailers 🎿⛷🏂⚡️💸 #ssl #outdoorretailer #or #outdoorindustry More info ⬇️ mtoagency.com/mto-edu-outdoor
The Antidote to the Amazon Squeeze of Small Business @mtoagency @OutdrSportswire ow.ly/mZRd50xbv0I
When I first imagined building @mtoagency, I envisioned so much — strategic & beautiful client work, a great place to work and a company that focused on bring value to all stakeholders. What I didn’t envision is how… instagram.com/p/BwNO88YJhn5/…
@mtoagency is thrilled to be doing such high-impact work with conscious companies and leaders. Learn more about how we're taking a 360° approach with our clients in this new @Forbes Article by [mto] CEO and Founder, @gretchen forbes.com/sites/gretchen…
💥LIVE WORKSHOP THURSDAY 💥 Create An Active Community Around Your Brand Started this year, MTO EDU members now get to enjoy an additional new perk of monthly live marketing workshops. Find out how you can join this live event, here: mto-edu.mykajabi.com/mto-edu-Commun…
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@martin_casado We actually had a large bank as a customer that did an analysis with their data using @graphext and found that people coming from the schools had relatively worse performance and this people left the company earlier if they were not promoted even though they were more mediocre
@EmiRistani I'd love to see a formal study on the mix of schools relative to promotions. My experience has been actually the reverse -- bias is strongest during initial hire, and then falls away during promotion (although maybe not entirely). It would be interested to explore further.
@martin_casado We need a thread on how to keep these folks once they are hired. Bcs confirmation bias is strong with the manager/leader who also went to a top school and likes to undermine these folks by regularly dropping the "what-was-that-school-you-went to?" question.
@martin_casado Agreed. This problem is worst in consulting / banking where firms have "quotas" from schools. There are no objective "skills" to be measured in undergrad for these business-type roles - instead, it becomes a game of juniors landing coveted summer internships
"We only hire from top schools" is lazy practice that results in less-than-top teams. This thread is a rough attempt to explain why 🧵👇
The majority of your transactions are already digital, crypto is a no-brainer at this point.
"They've been acting fishy for years at Cinnamon Toast Crunch headquarters, hopefully now our voices are heard."
SEO can take 6-12 months to pay off but it's often worth the wait
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If you find yourself inadvertently borrowing other people’s words, ideas, work on the regular, perhaps it’s time to pay closer attention to where your “inspiration” is coming from
It is absolutely delightful when people forget I’m an investigative journalist capable of digging up all kinds of shit on them
Out of tragedy and necessity, women have stepped into leadership roles in Rwanda, making some of the most women-friendly policies in the world #WHM on.natgeo.com/3s8u8er
@mtoagency @kjellvdv @marketplaceux @jolt_io She’s literally the best. Good move
@mtoagency @trisjburns @kjellvdv @jolt_io Thanks @mtoagency! 🖐🏼 Great to meet you!
Organizational culture is taking a backseat to nearly everything else these days. So now, how do we retain top talent? "Why Is There No Culture Button In Microsoft Teams?" ow.ly/6TVv50D5rl5 by @MartinLindstrom #remotework #orgdev #productivity #worktrends
Hope ur not shocked! #rippedjeans
Message to society: #rippedjeans or otherwise, leave us & our choices alone! 🤎 @tsrawatbjp
@johnkeehler I'm not a big fan of painting a bad picture of the opposition, but these elements definitely work!
Landing page essentials: - A title that shows a benefit - Subtitle that solves possible objections - CTA that tells you what you get Agree, disagree, what else?
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