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Michael Smith @msmith4512

Joined August 2011
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Michael Smith retweeted
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nprextra @NPRextra

2 years ago

NPR leadership news: @willlee named Chief Operating Officer. Lee brings more than two decades of experience in content creation, audience expansion, commitment to and evolution of DEI in organizations, and brand development. npr.org/about-npr/1078…

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Michael Smith @msmith4512

4 years ago

Big flex, @MoRocca is 2nd place in #Webbys People’s Voice. RT + VOTE: wbby.co/pod02 /

Michael Smith retweeted
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nprextra @NPRextra

4 years ago

Welcome Michael Smith, @NPR's new CMO! “Michael is a strategic thinker and an extremely creative media executive who has spent his career finding new ways people consume content across an increasingly diverse audience population,” said @johnlansing. npr.org/about-npr/8244…

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Michael Smith @msmith4512

4 years ago

My interview with The Weather Channel President on how his team is innovating in weather content presentation and distribution. bit.ly/WC-TomObrien

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Michael Smith @msmith4512

5 years ago

Tough crowd. Press knocks legacy media for moving too slowly into streaming and then knocks them again when they finally do. lnkd.in/dAtyctw

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Michael Smith @msmith4512

5 years ago

Live sports and news currently live on AT&T/Warner's TNT, TBS, and CNN channels. Looks like they will experiment with moving some of this content over to HBO Max, but not too much to upset their cable distributors. Perhaps the lo…lnkd.in/dKG2iMp lnkd.in/d_ZvD-Q

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Michael Smith @msmith4512

5 years ago

Fantastic take on the state of streaming from Mathew Ball. "As myriad A/SVOD services launch, I retreat to the core question of what consumer problem they solve. Every media company wants a scaled D2C SVOD service – that’s basical…lnkd.in/eePnEFv lnkd.in/eEkZkuz

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Michael Smith @msmith4512

5 years ago

Lion King's record breaking success again proves the power and broad appeal of content with diverse casts. "In North America, the film skewed female by as much as 60 percent. The demo mix was 44 percent Caucasian, 22 percent Africa…lnkd.in/dD68Dn5 lnkd.in/dAdfzPr

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Michael Smith @msmith4512

5 years ago

Print magazines traditional ad revenue continues to fall (down 55% since 2008), but print brand audience reach is still somewhat stable - combined audience for the 10 largest magazine brands last year came in at just under 540 mill…lnkd.in/dNF6gC2 lnkd.in/dhxpbe3

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Michael Smith @msmith4512

5 years ago

AT&T says "“CBS continues to demand unprecedented increases even as CBS advances content on CBS All Access instead of on its local broadcast stations." Ay, there's the rub for traditional media companies trying to extract more rev…lnkd.in/dGnaqJP lnkd.in/dU4anxQ

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Michael Smith @msmith4512

5 years ago

Have to disagree with Diller's take. The top US TV advertisers are P&G, Ford, Pfizer, AT&T, GM, and Geico. Not exactly the companies that sell things people can’t afford to buy. Advertisers are increasingly #avod #svod #ott paying top dollar to reach…lnkd.in/dSqQFBK

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Michael Smith @msmith4512

5 years ago

New Adobe study says three in four whites (74%) believe their race/ethnicity is represented in the ads they are served, compared to 26% of blacks and 10% of Hispanic/Latinos who express similar views about ad representation. Plus 5…lnkd.in/dTJ8MXR lnkd.in/d6bxFk8

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Michael Smith @msmith4512

5 years ago

Can we agree to drop the term "Netflix killer" from OTT reporting? Was CBS the "NBC killer", was TNT the "USA Network killer", was MSNBC the "CNN killer"? There have always been multiple thriving media brands. Netflix was the fi…lnkd.in/dSBASEq lnkd.in/dZbY8QH

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Michael Smith @msmith4512

5 years ago

HBO (54MM) and Netflix (60MM) have comparable US subscriber counts. But Netflix is growing faster, likely because it costs less and spends a lot more on content than HBO. HBO Max is HBO plus seven new high profile original series,…lnkd.in/drqA4fb lnkd.in/dgXpz-k

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Michael Smith @msmith4512

5 years ago

Screen time addiction isn't just a Gen Z and millennial thing. Those 60 and older now spend more than half of their daily leisure time, four hours and 16 minutes, in front of screens, mostly watching TV or videos. The majority of…lnkd.in/ekwbJsj lnkd.in/edXBden

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Michael Smith @msmith4512

5 years ago

Nielsen says connected OTT TV accounts for about 16% of total TV media time spent. Winterberry Group says OTT advertising will account for about 3.6% of total TV ad spending. A lot of OTT minutes are spent in ad-free Netflix, but if OTT follows the desk…lnkd.in/dK-dSVD

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Michael Smith @msmith4512

5 years ago

New Parks Research survey data says average broadband household watches video on phones only 2.5 hours per week/21 minutes per day. Will Qubi's content be premium enough to grow phone consumption? lnkd.in/dCzvPdD

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Michael Smith @msmith4512

5 years ago

In 2011 only 35% of Americans owned a smartphone and the typical screen size was 3.5 inches. In 2019 81% own a smartphone and typical screen size is 5.8-6.5 inches. So no surprise that more than 1/3rd of Americans use their smartphone instead of a compu…lnkd.in/dgqzXEd

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Michael Smith @msmith4512

5 years ago

Took a while, but not surprising that time spent on a multi-function handheld computing device outpaces a single function stationary device. But TV still dominates in video consumption. People still spend more time on smartphones social networking, taki…lnkd.in/d2YNgMC

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Michael Smith @msmith4512

5 years ago

Newsy is a dominant player in the AVOD OTT news space and is uniquely positioned to take on traditional players in linear cable. My latest interview... # lnkd.in/daYsWDd

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