Alex P Mostly @mostlyalexp
Head of Growth at Mostly Media. We scale businesses at pace through award winning media buying & planning. mostlymedia.co.uk Joined October 2023-
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Went to @sxsw and wrote about it! linkedin.com/posts/alexpilk…
@RobDorsettSky Why only 3 games? Mercy?
Today is Blue Monday right? Well not for @mostlyalexp it’s not! From February, Alex will be joining the Board of Mostly Media as Director of Growth. Read more here - tinyurl.com/32kjrp8m
I've just booked tickets to attend #WTMLDN. Join me and be part of the world's most influential travel and tourism event from Nov 5 - 7, 2024 at ExCeL London. See you there! invt.io/1txbwsvz32b
Last week we had the pleasure of hosting the @pimentouk 6pm club, an event to collaborate and celebrate being independent. @StufromMostly outlined the work we do to maximise return on marketing investment, followed by our James Budden presenting the latest on connected TV.
The Writers' Room - England's Euro 2024 script...
10/10 Examples of greatness: • Nike's "Just Do It" • Apple's "Get a Mac" • Dove's "Real Beauty" • Old Spice's "The Man Your Man Could Smell Like" These campaigns nailed it by combining creativity, strategy, and effective execution. 🏆 #CampaignExamples #MarketingSuccess
9/10 Measure, measure, measure! 📏 Set clear metrics for success and track your campaign's impact. This not only shows ROI but also provides insights for future campaigns. #MarketingMetrics #CampaignAnalytics
8/10 Engagement is everything! 🤝 Encourage audience participation. User-generated content can amplify your message and create a deeper connection with your audience. #CustomerEngagement #UGC
7/10 Make it stick! 🧠 Memorable messaging is key. Think Nike's "Just Do It" or Apple's "Think Different". A great slogan or tagline can live on long after the campaign ends. #BrandMessaging #Slogans
6/10 Data is your best friend! 📊 Use consumer insights and market data to inform your strategy. This helps in better targeting, messaging, and overall campaign effectiveness. #DataDrivenMarketing #MarketInsights
5/10 Go multi-channel or go home! 📱📺🖥️ Effective campaigns use various media channels to reach their audience. This could include social media, TV, print, radio, and more. Meet your audience where they are! #OmniChannelMarketing #MediaMix
4/10 Creative is king! 👑 A compelling concept grabs attention and resonates emotionally with your audience. It's the heart of your campaign, making it stand out in a crowded media landscape. #CreativeMarketing #BrandAwareness
3/10 Clear objectives are crucial! 🎯 Know exactly what you want to achieve and who you're trying to reach. This focus guides every aspect of your campaign, from creative decisions to channel selection. #CampaignStrategy #MarketingGoals
2/10 Key elements of successful campaigns (continued): • Memorable messaging • Brand consistency • Engagement and interactivity • Measurable results • Timing and relevance • Storytelling These factors work together to create impact and drive results. 📈
Superb @Entre_Conf panel session on the power of media and digital when working together, you can’t scale without advertising what it is you do, how you do it and how it looks!
Looking forward to @Entre_Conf tomorrow at the Watershed in Bristol! Tickets available still entreconf.com/conference-hom… #entrepreneurs #bristol
{Adverts That Work} "Got Milk?" - California Milk Processor Board (1993) Goodby, Silverstein & Partners' clever campaign used humour to highlight the importance of milk in a person's diet. #GotMilk #Milk #Calcium #EffectiveAdvertising
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