moneill @moneill

Digital media person in UK. NOT the Northern Irish politician. :D teemo-ltd.co.uk London, UK Joined August 2007

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moneill @moneill

3 days ago

Back at #NewVideoFrontiers in April, I kept hearing the same thing: video channels are becoming harder to separate. A Digiday article showing social video growing faster than CTV feels like another sign of that. digiday.com/media-buying/s…

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moneill @moneill

3 days ago

Based on IAB’s report, people are moving past just experimenting with AI and are now looking at its real-world use. Instead of asking what AI can do, the question is now more about where it actually helps. That seems like a healthy shift. retailgazette.co.uk/blog/2026/06/i…

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moneill @moneill

3 days ago

OpenAI admits they're now in the advertising business. #AI platforms are becoming the places where people compare options and make decisions, but what happens when the platform helping you choose also controls the commercial side of that choice? adexchanger.com/ai/at-its-firs…

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moneill @moneill

3 weeks ago

Most people in ad tech don’t really question partnerships until something breaks. Now that everything’s more automated, agencies and brands are realising how little visibility they actually have. More than ever, trust and transparency are finally becoming just as important.

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moneill @moneill

3 weeks ago

Digital ad revenue is close to $300 billion now, but let's be real, most of that cash keeps flowing to just a few big names. The rest are left scrambling for whatever they can grab... IAB gives us a closer look here: iab.com/news/digital-a…

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moneill @moneill

4 weeks ago

The Publicis–LiveRamp deal says it all: first-party data keeps getting more valuable in advertising. AI can make a lot of things smarter, but it still needs solid data to actually deliver. Without that, everything else gets messy pretty fast. Read here: reuters.com/business/media…

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moneill @moneill

4 weeks ago

Programmatic feels like it’s having a bigger moment than just agencies moving closer to supply. Clients are questioning where the money goes, what each layer adds, and if the complexity ever delivers the transparency promised. Digiday shares more: digiday.com/media-buying/a…

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moneill @moneill

4 weeks ago

I think #Marketing automation is shaking up agency work more than most people saw coming… Now, teams can actually spend time making solid decisions and working on strategy, less of the endless admin grind, more of the stuff that matters. thedrum.com/opinion/how-is…

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moneill @moneill

4 weeks ago

Google’s not easing AI into advertising anymore... Advertisers give Google a few key details, and the system picks up the slack, but the thing is, you have to get smart about what you feed it, and know how to spot trouble before it sneaks up on you. adexchanger.com/ai/google-tout…

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moneill @moneill

a month ago

I'll be at Cannes Lions from June 22 to 26 and look forward to the conversations. It's one of the few events where you get a real sense of what's on people's minds across advertising, media, tech, and creative. If you're going too, I'd love to connect! #CannesLions