Method+Marketing @methodau

Want to reach the right people in the right companies? Microsoft Advertising's new LinkedIn targeting features make it possible! Target your ideal customers by industry, job function, company size, and more, directly within the Microsoft Advertising platform. This means mor...

According to a Buffer study, consistent posting is key to growing your social media presence. Here’s what small businesses need to know: 📈 Engagement grows with frequency: Businesses posting 5x/week saw 68% more engagement. 🛠 Plan ahead: Use scheduli... buffer.com/resources/cons…

🖥️ AI Prompt: "Craft a clever service description in a chatty manner, vividly highlighting the core benefits and value of [SERVICE]. Keep it engaging and focused on solving a pain point for B2B clients." 📣 Example for an IT support service: "Tired of tech issues bringing yo...

Tired of wasting time on marketing tactics that don't deliver? 😩 What if you had a system that consistently attracted quality leads? We've broken down the steps to sustainable B2B lead generation in our new blog. Read it here: methodmarketing.com.au/a-guide-to-sus… #MarketingStrategy #Bu...

When employees share their work experiences, stories, and perspectives, they do more than just post—they humanise your brand. Here’s why small businesses should leverage EGC: 💡 Audiences trust real voices over polished marketing campaigns. 💡 Showcasi... milkkarten.net/p/the-process-…

You don’t have to go viral with humor to stand out. Instead, focus on what truly resonates with your audience. Whether it's hope, nostalgia, empowerment, or relief, emotional marketing builds trust and loyalty. Here's how small businesses can tap into ... adage.com/article/opinio…

🌪️ Google rankings are more unpredictable than ever! Rank volatility increased by 26% in 2024. So, what’s driving this chaos? According to Search Engine Land, it's Google's continuous algorithm tweaks and AI enhancements, plus changes in search behavi... searchengineland.com/google-ranking…

🚨 New data alert: Turning traffic into sales is tougher than ever. Contentsquare’s 2025 Digital Experience Benchmarks reports that: 📈 The cost to get a visit has jumped by 9% 📉 Conversion rates have dropped by 6% With competition increasing and use... marketingtechnews.net/news/businesse…

Want to create content that hooks your readers? Here’s how to keep them coming back: 1️⃣ Add a thread of opinion: Take a stance and own it from start to finish. Even the dullest topics pop when you inject personality and expertise. 2️⃣ Use personal stories: Real-life example...

Google Business Profile just levelled up with WhatsApp and SMS integrations! 🚀 Offering more ways for customers to contact you means you’re meeting them where they’re most comfortable. It's time to optimise your customer experience—start connecting f... shha.re/ZzXzt?utm_sour…

Katie's MIA this morning. Super Bowl > Monday morning. Priorities, people. But fear not! She did leave behind some gold nuggets for Aussie businesses wanting to tackle event marketing without blowing $8 million on a single commercial 😮 Read more here: methodmarketing.com.au/scoring-big-on…

If you’re marketing to professionals, this update is for you. #MicrosoftAdvertising has rolled out new tools, including enhanced LinkedIn audience targeting options that let you refine campaigns by job titles, industries, and company names. Perfect for ... about.ads.microsoft.com/en/blog/post/f…

Want to get more ‘yes’ responses? There’s one word that works 94% of the time. 🎯 According to Harvard psychologist Ellen Langer, the word is “because.” In a study: 👉 “Can I cut in line?” → 60% success rate. 👉 “Can I cut in line because I’m in a rush?” → 94% success rate...

Unlike traditional segmentation methods that focus on demographics, location, or lifestyle, needs-based segmentation dives deeper. It’s about understanding the problems and desires driving customers to your brand. By addressing their unique motivations, you can: ✔️ Deliver ta...

🚀 #ProductivityHack: Google's Gemini AI can now automatically transform spreadsheets into charts 📊. No more wasting time tweaking data visualisation—just input your data, and the AI generates clean, easy-to-understand visuals. Example: Imagine you're... shha.re/rdJMC?utm_sour…

Even SEO giants like HubSpot aren’t immune to organic traffic drops. For small businesses focused on local SEO, this is a wake-up call: ✔️ Prioritise quality content over quantity. ✔️ Focus on high-quality, relevant content tailored to your local audi... searchengineland.com/hubspot-seo-or…

📉 Google’s Search Market Share Drops Below 90% 📉 The search landscape is shifting, and SearchGPT is here to shake things up even more. 🌐 Small businesses, it’s time to rethink your #SEO strategies. As AI-powered tools like SearchGPT rise, your cont... methodmarketing.com.au/searchgpt-is-h…

How do you maintain a stable marketing strategy in these unstable times? Platform instability is everywhere—X, Threads, and TikTok are all grappling with changes, and users are platform-hopping in search of reliable places to connect. Meanwhile, AI instability means businesse...

Did you know that 54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals. That means if you’re not active on platforms like Instagram and Facebook (or whe... methodmarketing.com.au/is-social-medi…

Paid search helps drive record-breaking $241.4 billion holiday season. By the numbers: 🚀 Total online spending: $241.4 billion (up 8.7% YoY) 🚀 Paid search revenue at 29.7% (up 1% YoY) 🚀 Mobile shopping share: 54.5% of transactions (up from 51.1% i... shha.re/jG0DY?utm_sour…