Marcus Tober @marcustober
SVP Enterprise Solutions at Semrush, Founder of Searchmetrics, Search geek since 2000, Conference Speaker and European Search Personality of the Year 2016 semrush.com Berlin Joined March 2009-
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In 2023, I used Loom to avoid 364 meetings — making me a Loom All Star 🚀. But honestly, without Loom working with my remote teams would have been much more complicated. Thank you @loom
What a blast celebrating Semrush 15th birthday in Berlin. Great people, conversations and fantastic location (Katz Orange). "Great Marketing tools and Marketers don't age" 🚀😁 @_nitman @MalteLandwehr @brandkraft @Ed_Protzel Stephan Czysch.
What a blast celebrating Semrush 15th birthday in Berlin. Great people, conversations and fantastic location (Katz Orange). "Great Marketing tools and Marketers don't age" 🚀😁 @_nitman @MalteLandwehr @brandkraft @Ed_Protzel Stephan Czysch.
This is literally what @marcustober and I predicted on the @semrush webinar yesterday 🤯
This is literally what @marcustober and I predicted on the @semrush webinar yesterday 🤯
Wow, I joined Twitter 14 years ago. Time flies 😳 Do you remember when you joined Twitter? #MyTwitterAnniversary
Bing chat results are (yet) limited in diversity and choices. Its easy to find the hair in the soup I know, but ChatGPT is better in all automation requests and Google is better with diverse results. It'll be a long way or no way to win me as recurring search customer. #newbing
Die @spdberlin sollte verstehen dass Berlin größtenteils Schwarz/Grün gewählt hat. Es ist verständlich dass sich die Interessen in den Innen -und Außenbezirken unterscheiden, aber genau deswegen sollten @cduberlin und @diegruenen zusammenarbeiten.
🔍Should you always focus on SEO Ranking Factors? ⚖️Do some ranking factors matter more than others? On today's SERP's UP SEO Podcast @MordyOberstein & I are joined by @marcustober of @semrush to explore this topic and more! wix.com/seo/learn/podc…
Thank you @CrystalontheWeb and @MordyOberstein for the awesome @Wix swag 😍🤩🙏
With the new "e" in E-A-T getting your About Page right is going to come into focus as this stuff eventually hits the algo... Check out @marcustober @CrystalontheWeb & yours truly talking about "About Page SEO" on this @semrush webinar. youtube.com/watch?v=ogwrao…
Finally back on stage at #seokomm with such a fantastic crowd 😍 Thanks @oliverhauser and team for the perfect orga. #seokomm #seo #conference
What if more and more searchers just aren’t clicking? The phenomenon of zero clicks in Search has been discussed a lot (we even had a #SemrushOpenSpaces about it!) and now, our new zero-clicks study is published 👏 Read it here: social.semrush.com/3DsdVJe. @marcustober
Wir freuen uns sehr Niels. Gibt viele tolle Herausforderungen an denen wir zusammen arbeiten werden 😍
Wir freuen uns sehr Niels. Gibt viele tolle Herausforderungen an denen wir zusammen arbeiten werden 😍
A new edition of #SEOFOMO has been now sent with awesomeness from @marcustober @adrianakstein @jes_scholz @RossHudgens @chrisgreenseo @rustybrick @LoukilAymen @defaced and more! Check your emails now or subscribe: seofomo.co 📮 ...
Is Google keeping more clicks for themselves? 🤑 You should read my new study. Instead of a "rant", I made this a more nuanced view where clicks go on Google. semrush.com/blog/zero-clic… #seo #semrush #study #zeroclicks
We're back with another #SemrushOpenSpaces 🚀 This Wednesday @nikrangerseo and @marcustober will enter the scene to talk about SEO Forecasting! Set a reminder ⏰
Happy to be part of the #SEOktoberfest conference. So many brilliant people with a great sharing is caring attitude. Glad that @mediadonis and @janippen have been able to make the event happen this year. 💪
Ever thought of the potential of your "About Us" page? And why it can be a great asset not just for SEO? Many people haven't. @CrystalontheWeb @MordyOberstein and I had the pleasure to discuss strategy, best practices and potential for these pages. 🤓😊 youtube.com/watch?v=ogwrao…
Work with style. I ❤️ with my new @semrush hoodie. Want one? Check our new swag store swag.semrush.com/?utm_source=tw… #semrush #swag #styleatwork
Vielen Lieben Dank für das Feedback Marcus
Vielen Lieben Dank für das Feedback Marcus
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21 year ago today. My luckiest day because this splendid woman decided to share her life with me 😀
No surprise, but finally proof. As a father myself, I couldn't support banning phones from schools more.
New paper from Norway: Banning smartphones in school - significantly decreased doctors visits for psychological symptoms and diseases among girls - reduced bullying among both genders - improved girls’ GPA and attendance rates - largest effect sizes were among the poorest kids
Google is rolling out SGE for everyone. I spent 50+ hours exploring the new Search Generative Experience. Here’s what I found to prepare for the future of search:
@ViperChill I assume the rise in customers paying $1k+ is due to “SEMrush Enterprise”, the product Searchmetrics founder @marcustober is building for SEMrush. I has been released end of last year. I guess we can expect to see strong growth in this segment for the comping quarters as well.
SEO SaaS platform Semrush just announced their Q4 and Full Year 2023 results. Some highlights: - Revenue: $83.4M (up 21% YoY ⬆) - ARR has now surpassed $337.1M (up 23% YoY ⬆) - Full year revenue increased 21% YoY ⬆ - Net income of $1M for the year with Non-GAAP net income of…
@marcustober Remember when the content awakened? Or that time we went back to relevance? 😁😊😎🤓
I asked Gemini to create a badge that humans can use to indicate when content is 100% authentically made by humans. It went splendidly
When mama comes home from Argentina 🤭❤️🇦🇷
Conclusions: - Offline marketing events/promotions can be a good source of backlinks. - Collaborating with other industries (like the Barbie house or NFL hotel) or with influencers (Martha Stewart's house) is a good strategy for link building as well. - Top X lists, surveys and…
Danny Sullivan visits the Google Search Central team (John Mueller, Lizzi Sassman and Martin Splitt) in Zurich last week seroundtable.com/photos/search-…
Just me acting like an influencer with @noahkagan's new book.
@therealmattyd That’s half or more of my clients. My lack of major concern comes less from “this won’t cut into my bottom line” and more from me doubting the feasibility of SGE as a sustainable product for Google
This Linkedin Post from a Senior Software Engineer at Google is illuminating. (Link: linkedin.com/posts/dhtheria… )
“Manager Magazin” startet wöchentlichen Tech-Newsletter. Renommierte Köpfe aus der Digitalszene wie Investor Philipp Klöckner sind als Kolumnisten mit am Start turi2.de/aktuell/manage…
@dergal I buy anything and everything Apple makes
This made me laugh way too hard!
Does content or backlinks matter more when it comes to ranking at the top of Google? We investigated 65 factors spanning 6 groups, from content factors to user signals. The real gold is in the study by @marcustober. Grab it here and share your thoughts: social.semrush.com/48tVG3c.
Nice! Pure gold right here
Did you miss out on our Google Rankings Factor study? We analyzed 16,000+ English keywords and 300,000+ SERPs to uncover correlations with search rankings. Here are 5 things we discuss and learn💡 @marcustober social.semrush.com/47qvXr4.
I've been saying this for awhile - the top of the SERP is a quick topical response to the query that will likely help them feel like they got the answer to the query, even if it is not actually there. The example I have historically given here, is a query for 'Cranberries…
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