I haven't posted this breakdown in some time but IAB, key trade group for Google, Facebook, adtech, pushed out its 2023 ad spend report today making it clear why FTC and DOJ are suing Meta and Google respectively as they continue to capture much of the industry growth. 1/2
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In eight years since I started tracking this share of growth story, the US digital ad market has grown $152.5B (according their own trade body) of which Google and Meta captured an astouding $121.6B of it (estimated from Google/Meta public earnings). That's crazy - your data. 2/2
@jason_kint Would you mind linking to the source?