Retention & Community Marketing for DTC Brands @itsonlydolz
Fired from the UK’s largest online sportswear retailer. Currently running a DTC Retention Marketing Agency remotely 🌍 Helped 106 DTC brands generate $80m+ linktr.ee/itsonlydolz Ways I can help you out 👉 Joined July 2021-
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I just purchased an investment property in the UK that I haven’t seen with my own two eyes. I’ve never spoken to the previous owner. I don’t even know the location if I’m being honest. Pretty wild what you can achieve remotely these days. I owe this one to my little brother.…
The worst thing you can do for your ecom brand's email marketing is using the default abandoned cart and checkout flows from Shopify Or better yet, using the templates you get in your email service provider eg Klaviyo Sure they’re good to get something out, But after working…
Sounds obvious, but if you want customers to purchase from your brand over and over again Then you need to actually ask, lol I’m always baffled when I audit Klaviyo accounts and a brand hasn’t got any real way or incentive for people to come back and purchase Better yet, you…
If the thought of your customers buying once, and then heading off to a competitor pisses you off It’s probably because you do absolutely nothing to retain and nurture them in the first place I speak with 2–3 brands a week 9/10 of them have no REAL incentive or initiative to…
You CAN NOT improve your brand's customer retention through email ALONE. Hear me out Everyone consumes information differently, so relying on one channel alone is a low-IQ move If you want to RETAIN your customers, you need to be top of mind across all core retention…
We launched 16 products for one DTC brand last year. On average, we sold out of each drop after around 2 weeks... And we used a combination of a Private community group, SMS Marketing, Push notifications, and Email Marketing. 80% of DTC brands suck at product launches Which…
This will piss off a lot of people, but I’m unbothered Copywriting and design are both a waste of time when it comes to “retention marketing” Let me explain. Some of the most engaged cult like communities created by brands have the “worst designed” emails, paired with…
Unpopular opinion: Not every marketing initiative has to be a direct or instant revenue driver. Send free gifts to your most loyal customers just because No friction, no minimum spend I promise you this drives more revenue in the long run than any gimmicky sales or discounts
82,000 people in a WhatsApp group in 24hrs for the biggest sale of the year! This is the power of a strong cult like community. The numbers don't lie, you can’t fake community. Whilst product market fit is important, it just isn’t enough to scale a brand these days. I see way…
This is why multi-million dollar DTC brands fail to increase their retention I've worked with some DTC brands that seem to be stuck in a vicious cycle of losing customers almost as quickly as they gain them? It's not rare. I'm about to drop more value for DTC retention than…
Human connection is about to grow into the most valuable currency with the rise of AI and automation. People want: - Their values aligned with. - Genuine relationships. - Authenticity. Scrolling through X, it just feels like everyone's trying to jump on the latest trend,…
Sometimes the best thing you can do as a brand is resist the sales mode; during that time focus on crafting educational emails. Why? They'll engage customers, make your discounts hit harder, answer questions they might have and tackle any objections head-on. It's important to…
Emails filled with fluff are a sure way to lose your audience. If you're not sparking emotions and driving action, don't expect your customers to stick around. You can't just send an email without creating a STRONG narrative that relates with your audience and makes them want to…
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