Scaling 7-9 figure ecom brands with premium emails their competitors can’t match | 30+ Happy Clients | Book a Free Strategy Call 👇halalmails.com Bali, IndonesiaJoined June 2024
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Here are the most important points I check on every audit, in order:
→ Deliverability and list hygiene (always first)
Below 80 means your emails are landing in spam and nothing else matters until that's fixed
Most accounts also have 30-50% dead profiles costing you Klaviyo fees every month AND tanking your engagement metrics, which keeps you in spam.
Suppress everyone who hasn't engaged in 12 months before touching anything else
→ Top of funnel: popup and welcome series
The popup decides how big your entire email program gets. If it converts at 2-4% (the default), you're leaking 96-98% of your paid traffic forever. The brands doing this right are at 6-10%
Then the welcome series. This is your one chance to convert a fresh subscriber at full price before they go cold. A 2-email discount blast isn't a welcome series, it's a popup follow-up
→ Core flows: abandonment and post-purchase
Cart abandonment alone runs around 70%. Each of the three stages (browse, cart, checkout) catches a different drop-off, all of it recoverable revenue
Then post-purchase. LTV is built in the 30 days after the first order, and most brands go silent in exactly that window. That's where retention gets built or lost
→ Campaigns: volume, consistency, segmentation, balance
Volume: 8 to 12 a month. Too little and the list forgets you, too much and they tune you out
Consistency: a real schedule. Spiky sending gets flagged by inbox providers
Segmentation: pulling VIPs and recent buyers out of generic blasts is the fastest revenue lift on most accounts
Balance: around 60% should be value, not direct selling. If every email sells, the list stops opening
Most ecom brands have at least 2 of these 4 quietly broken right now
Reply "audit" if you want me to run the full audit on your Klaviyo account
One of the most beautifully built brands we've worked with this year
This brand is unique. Real artists behind the artwork, every piece made by hand, with an entire brand lore behind every product
Most would have dropped a template and called it a day
We didn't
So we stepped in, respected the work, and built them a complete on-brand email system that matched the aesthetic and the customer journey
The question isn't whether you run emails anymore
It's how well you run them, and whether they actually feel like an extension of your brand
You're not the only one in your customer's inbox
We make brands stand out with premium emails their competitors can’t match
I saved a new client 5 figures a year in under 5 minutes
Last month, I onboarded a client, and the first thing I did was clean their list and cut their Klaviyo bill by $1,000 a month
The previous agency had them paying Klaviyo for tens of thousands of dead profiles while sending to about 10% of the list
Same brand, shittier results, and an extra 5 figures a year in Klaviyo bills nobody was watching
This isn't a one-off mistake. It's been happening for months
Founders, stay partially involved with anyone you hire until you're 100% sure of their work ethic and quality
Otherwise, you bleed stupid money either through their mistakes or because they're just not doing enough
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