Greenfly @greenfly
Greenfly empowers sports & entertainment organizations to automate the flow of short-form digital media to triple fan engagement and generate new revenue. grnf.ly/ueotK Santa Monica, CA Joined March 2015-
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Good article from @Variety on key takeaways from the recent #entertainmentmarketing Summit: variety.com/2024/biz/news/… Insights on being agile, cross-platform marketing, where AI fits in, 'return on relationships' and working with creators, and lots more. (We were there!)
There are simple but powerful tactics for movie and TV marketers to put into practice that pros know are moving the needle. Here are six of them greenfly.com/blog/how-to/6-… Disrupt the old-school paradigms and stand out in #entertainmentmarketing strategy
Great wide-ranging in @ForbesSports with our co-founder @shawngreen15 about his MLB career, interest in tech in sports, the success of Greenfly, and more forbes.com/sites/andyfrye… (via @SportyFrye)
“We actually think of our 400+ NBA players as influencers..." digiday.com/marketing/as-d… Great write-up in @Digiday on the many ways the NBA is activating players and short-form content.
We're psyched to have the team out at #NABShow today. Say hey to the Greenfly team onsite and talk to us about how our customers are producing, distributing, and sharing short-form content across channels to drive incredible fan engagement
"Google Tests Short Videos In Search Menu Bar" seroundtable.com/google-short-v… An interesting test from Google further highlighting the unstoppable growth of short-form video consumption and interest
Read more about our recent fundraising round in this story from @Sportico, including quotes from our CEO and one of the investors sportico.com/business/finan… We're pretty psyched about what's ahead (and so are our investors and our customers around the world!)
An interesting report from @HubSpot looks at trends in social content Take note of the continued growth in short-form video and the overperformance of UGC (especially on YouTube 👀) blog.hubspot.com/marketing/cont…
📹@greenfly the leader in powering short-form content workflows for sports, media, and other brands, announces the closing of equity investments of $14M led by global sports tech investor @ADvantage_Fund, with participation from Ryan Sports Ventures, @mercatopartners, and the…
Check out a solid list of Instagram Stories tips, provided straight from the source - Instagram: about.instagram.com/blog/tips-and-… Highlights of their recommendations include Add Yours sticker templates, layout, custom background color, and a few more
As March Madness continues today, our college sports expert @MartyMcFly34 offers insights on operations in real-time, maximizing the fleeting moments under the brightest of lights greenfly.com/blog/how-to/re… Great tips + examples for #sportsbiz pros to review!
Women's sports are rising by all measures! We looked at how the story is playing out with content activity and social media engagement + $$ in a joint study with @BlinkfireStats. Check out the full report --> linkedin.com/posts/greenfly… Great to see!
Great look at how @BrentfordFC utilized fan-generated content in social media ads — and how they converted and drove membership sales greenfly.com/resources-cate… Excellent #sportsbiz marketing/sales case study
Interesting report from @Horizm_sports on the value created by sports teams and athletes globally, including a value per fan measurement horizm.com/report/digital… Insights on the importance of post volume and the composition of followers. View the full report for more #sportsbiz
Instagram may be increasing the max number of photos/videos in a carousel post from 10 to 15 socialmediatoday.com/news/instagram… Something to keep an eye on
AWESOME case study of how Premier League club @BrentfordFC used UGC in a social media ad campaign to sell several new memberships! greenfly.com/resources-cate… Very cool to see how effective user-generated content can be with advertisements. Check this one out!
Slate @slateteams
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For today's edition of @AxiosPro Media Deals, @tim_bays championed: 👀 @paramount deal saga eyes endgame 💰 Content creation platform @greenfly raises $14M 🐭 @Disney fended off Trian Partners' Nelson Peltz axios.com/pro/media-deal…
@marcdamelio Let’s get our @DamelioHuskies athletes brands built with @greenfly!
It’s wild in College Park for @BNKonFOX
The @NHL Leads With AI To Power Digital Media Access | @greenfly #nhl greenfly.com/resources-cate…
@76Capital @shawngreen15 @MLB @greenfly @waynekimmel @Dodgers @BlueJays Happy 💙 Birthday to our favorite Toronto Blue Jays player Shawn Green back when he played with the Blue Jays. Blessings and much love, Toronto Blue Jays fans Mike and Alex also living in Toronto. Shawn, Alex and I really loved when you played with the Blue Jays 💙
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Why is short form content is so valuable to sports entities? @HowieLongShort's overview of the recent @greenfly acquisition of @useMiro breaks it down. mailchi.mp/johnwallstreet…
Fast times at the @sportsloftHQ member companies! In this week's newsletter: 💸 @karta_game's Seed round 🔥 @greenfly's acquisition of @useMiro 📱 @tagboard's new app marketplace 🤖 @satisfi's analytics database Read it: lnkd.in/eYikVkJ4 Sub it: lnkd.in/gy6ruFe
@dakota_fox2 At MLB we use a program called GreenFly. It distributes the photos to the teams, players, and the league itself
Congratulations to our portfolio company @greenfly on the completion of their acquisition.
Here is Liam Hendriks’ entire speech from the ESPYs last night. It is very much worth your time.
.@greenfly Acquires AI Startup To Improve Shortform Sports Curation: sportico.com/business/tech/… by @JacobFeldman4 #sportstech
In this week's newsletter: 💸 New podcast with @ApexCapital_'s @ACacorino 🔥 @hellofevo launch 40+ platform updates 🏀 @SpalkTalk makes @espn Top 10 Plays 💼 @greenfly announce new MD of EMEA ⚾ @MLB uses @satisfi Labs to enhance fan experience Read it: lnkd.in/eZzBXHbJ
Really proud of our team. 🩷 Now joining the wizards at @greenfly - this next chapter is going to be huge. #ai #sportstech #MachineLearning 💪🤓
Greenfly is excited to announce our acquisition of @useMiro, the sports industry’s most advanced AI tech for real-time contextual analysis of sports content!
News: @greenfly has acquired Miro AI in a multimillion dollar deal. The company plans to leverage deep learning models to more quickly identify athletes and actions for curated clip distribution. Let sports’ AI wars begin. sportico.com/business/tech/…
Incredibly proud of this site and our team at @WashSpirit. Striving every single day to give our fans the best experiences in stadium and online. #SpiritFam: Let me know what else you'd like to see on the site!
Our new website will make keeping up with us easier than ever 🖤👑 Give it a test drive because it is niiiiiiiiiiiice! washingtonspirit.com/2023/06/06/was…
Players' social media impact can be even greater than their teams 🌟 Athletes connect with fans on an authentic level & can be ambassadors for brands. With Blinkfire & @greenfly, teams empower players to engage fans & maximize brand visibility 📈 buff.ly/3MK6noJ