[enters the Lobby]
[picks marksman]
[starts shooting content]
Lobby is putting two things together that I haven't seen combined before. Well, at least not *this* kind of a combination.
You spend on a card the way you normally would (go full-grown-up-man and buy all the unnecessary stuff like flamethrowers), and your rewards come back as stocks instead of points. You read that right: stocks, the thing every crypto bro nowadays is an expert in. For obvious reasons because stocks have indeed been a very interesting topic, as well as a lucrative opportunity.
Anyway, back to the Lobby: which stocks get boosted looks to be decided by a vote, the same gauge setup Curve ran in 2021 (and later, plus, many teams have adopted the ve mechanism) when protocols fought over where emissions went. Yup, you read that right too: a Curve-like mechanism inside a crypto card/ (neo)bank (if I can use that term).
Oddly enough, the pairing makes sense. The Curve Wars were one of the most effective incentive designs DeFi ever produced, and on-chain equities are one of the few narratives this year with real money moving. In 2021 (and later), protocols paid CRV holders to vote rewards toward their own pools.
The same game theory applies here: anyone who wants more people holding a certain stock (it's NVDA, isn't it?) could pay voters to make it the cashback reward, and every card swipe then turns into a small buy of that stock.
The detail I keep coming back to is on the waitlist. If you have an EtherFi or KAST deposit address, they ask you to sign up with that one (you can sign up with your email addy too). That's too specific to be random. Maybe you'll get a share of their native token once it's out, if you sign up to get the Lobby card? I don't know, I'm just speculating.
It actually makes sense once you look at the numbers. EtherFi and KAST each did over $100M in card spend last month, per Paymentscan (gud site, check it out, just type paymentscandotxyz in your browser (and be sure to use an actual dot, I used this format because I don't want to Twitteur algo to ruin my post)), and that spend settles on-chain. If Lobby can read what you already spend from your deposit address, it doesn't need to fight for a spot in your wallet. It becomes a rewards layer on top of cards people already use. In other words, it's a smarter wedge than launching card number whoknowswhichone into a crowded market where most programs compete on cashback percentage. EtherFi's 3%, for example, is paid in its own token, so holders carry that price exposure. Stocks would be a different bet to hold. If you're on either card, I'd use that address.
Things I'd want answered before getting too excited (although I joined the waitlist):
- where does the money for the stock rewards actually come from?
- what does the token do beyond voting?
- can votes be bribed?
- are the stocks real ownership, or a tokenized wrapper with the usual issuer and jurisdiction limits?
- can I purchas a flamethrower using a Lobby card?
Also, they shot an actual launch film. Rare these days to see a promo that isn't AI-generated. Smart marketing is smart.
Looks interesting, I'll follow this one because I'm at war with my Revolut account.
Snippet from Paymentscan for context:
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