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exfluential @exfluential

Empower your providers to market your products to their patients and colleagues. exfluential.com California, USA Joined July 2015
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Cameron Jonsson @CameronJonsson

2 years ago

Does your doctor text message you? In healthcare, using text messages for patient engagement has become increasingly common, including appointment reminders, openings, soliciting reviews, etc. There is a very fine line between spam and relevancy in text messaging. Texting is inherently more personal and "intimate" than email, and messages are more highly regarded. In our business, we find that text messaging can be highly effective and even the preferred method of communication when used correctly and at the right time. Using text messages as an initial mechanism for outreach is spam. But, using text messages once the business relationship need has been established can enable and streamline communication. What are your thoughts?

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exfluential @exfluential

3 years ago

What key terms and phrases are your patients using when they search online for answers? If you haven't spent time thinking about this lately, here's a great reminder to do key topic research to boost your website traffic: ow.ly/r2Zp50MK4FX #contentstrategy

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exfluential @exfluential

3 years ago

Marketing is a continual cycle of test, evaluate, edit, and repeat. Get a leg up from 5 doctors who share what they've learned from their biggest marketing mistakes: ow.ly/UavS50MK4Ab #marketing #healthcaremarketing #aestheticsmarketing

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exfluential @exfluential

3 years ago

In 2023 healthcare faces workforce shortages, chronic disease, supply chain crises, and consumer demand for more proactive, personalized experiences. Stay ahead of the curve by preparing for what's ahead. Get this year's predictions: ow.ly/nOBl50MK4uv

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exfluential @exfluential

3 years ago

We're a little over a month into 2023--Social Media Today crafted 32 predictions for social media marketing in '23. Are "entertainment platforms" like TikTok continuing to pull more scrolling time away from friends and family updates on other platforms? ow.ly/Bx3l50MK4jn

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exfluential @exfluential

3 years ago

The average cost for a healthcare lead is $286. This and so much more in the "33 stats healthcare marketers need to know in 2023" from Invoca. ow.ly/AFfG50MK4ha #marketingstrategy #healthcaremarketing

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exfluential @exfluential

3 years ago

By 2030, 70 million boomers (now 58 to 76 years old) will be 65-85. The majority plan to "age in place" at home. Find out how the healthcare industry is pivoting to serve the home-health need: ow.ly/qUvB50MK49e

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exfluential @exfluential

3 years ago

Want to take advantage of Instagram engagement but don't have an in-house video editing team? Here's a list of quick tips on how to create simple but engaging Insta reel content: ow.ly/8We450MCfok #marketingstrategy #contentstrategy #socialmedia

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exfluential @exfluential

3 years ago

According to a new survey from Health Tech Nerds, healthcare disruptors such as Amazon, CVS, Walmart, and Walgreens are considered more significant threats to established health systems than virtual companies such as Teladoc and Ro. ow.ly/uobW50MCbKC

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exfluential @exfluential

3 years ago

Two main themes from CES 2023: 1) Health tech innovations continue to grow, especially wearables. Telehealth remains strong following its peak during the pandemic. 2) The media landscape is shifting from legacy content sources to streaming platforms. ow.ly/6UTH50MCb4Q

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exfluential @exfluential

3 years ago

It's finally here: the best time to post on each social channel for 2023: ow.ly/pp2T50MC9Vq #marketingstrategy #contentstrategy #socialmedia

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exfluential @exfluential

3 years ago

Across skincare, beauty, health & wellness, consumers want information they can trust from brands. Connect better with: 👉Realistic imagery 👉High-quality information + scientific backing 👉Diversity-first solutions More at: ow.ly/LqlE50MkWoL #aestheticsmarketing

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exfluential @exfluential

3 years ago

What have we learned about people by spending time on TikTok? Sometimes, corn is just awesome. You'll keep grinning as you read this AdAge round up of The Top 5 TikTok Trends of 2022 ow.ly/gpCs50MkWko #healthcaremarketing #aestheticsmarketing #socialmedia

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exfluential @exfluential

3 years ago

Across the board, Americans want to improve their wellness, and largely have succeeded over the last three years. But with inflation rising, the cost is the second-highest barrier to healthy living, according to nearly 40% of a September 2022 study. ow.ly/aAWb50MkWc1

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exfluential @exfluential

3 years ago

11 tactics to help boost your engagement on #Instagram. ow.ly/n0gJ50MkW8Q #healthcaremarketing #aestheticsmarketing #pharmamarketing #socialmedia

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exfluential @exfluential

3 years ago

Are you taking a whole-person approach in your marketing? Don't drop your data, but do consider your audience carefully. Here are three tips to follow for effective brand marketing in 2023. ow.ly/qHyS50MkW7Q #healthcaremarketing #aestheticsmarketing #pharmamarketing

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exfluential @exfluential

3 years ago

The skincare and beauty industry is evolving, from pursuing diversity and accessibility to connecting skincare to whole-person wellness. This and more at ow.ly/o79q50MkW1R #asesthetics #markettrends #beauty

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exfluential @exfluential

3 years ago

22 Aesthetics TikTok captions that actually work, plus 160 other captions to get your aesthetics practice on the TikTop map. Get inspired: blog.hootsuite.com/tiktok-caption…

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exfluential @exfluential

3 years ago

The North America Medical Aesthetic Devices market is predicted to expand substantially over the next decade. The market's growth can largely be attributed to the rising expenditure on health care by individuals and the government. More: ow.ly/EgCP50MkVUw

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exfluential @exfluential

3 years ago

According to Allied Market Research, the top trends leading med spa growth are microblading and injectables. These treatments are leading the pack as the global medical spa market is projected to reach $27.6B by 2025. ow.ly/HlPI50Mhy7u #healthcare #aesthetics

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