Eric Soderberg @ericsoderbergx

If you are in a leadership/management position and fear you might be "just a little controlling" . . . be sure to give this article a read. Aspiring to be the "least-powerful manager" can be impactful and trickle down to employees. @HarvardBiz #Leadership hbr.org/2023/12/the-ou…

The changing CMO role . . . from Chief 'Marketing' Officer to 'Chief Market' Officer. A good read . . . @Forbes forbes.com/sites/forbesco…

#B2B #InfluencerMarketing emphasizes the ability of influencer marketing to expand reach, boost engagement, and enhance #BrandLoyalty and #trust. #B2BMarketing

#B2B #InfluencerMarketing is more than a trend—it's a proven strategy for creating authentic connections with your #audience. It can humanize your #brand as well as provide a preview of how it potentially improves your workday.

What are some ways to shape marketing strategy? Try to align marketing with other business functions (mostly sales), know your audience intimately, and realy understand why people are buying your product. @Forbes #MarketingStrategy forbes.com/sites/forbesag…

As the new year approaches, a critical review of your brand strategy is essential. Ensure it aligns with current market trends and is future-proofed for sustained success. @Forbes #BrandStrategy forbes.com/sites/forbesag…

Thanks @icowboy Reid Carr for highlighting the importantce of a strong visual identity when repositioning/rebranding a firm. Too often in institutional fintech do I see this get overlooked or deprioritized. @Forbes #BrandEvolution forbes.com/sites/forbesag…

The impact of marketing and PR can be measured in profit and loss terms. Consistent evaluation ensures ROI across marketing areas, laying the foundation for sustained growth. @Forbes #MarketingROI #PRMeasurement

Navigating Media Advertising in P&L: Media advertising spans numerous online and offline channels, each with unique measurement challenges.

Measuring the #ROI for marketing efforts, including digital channels and PR, is crucial in today's competitive landscape. Here's a comprehensive guide on how to analyze #marketing ROI: forbes.com/sites/forbesco…

Nice resource identifying many of the #AI tools available to assist in B2B marketing. Thanks Reggie James! #B2BMarketing @CosminGherase medium.com/@c_gherase12/t…

In #B2BMarketing, excessive #jargon and #buzzwords create a disconnect, obscuring clarity and alienating #customers. Executives must navigate the balance between specialized language and understanding to avoid diluting trust and credibility. @Adweek adweek.com/agencies/indus…

Thanks @BrennerMichael and @martechismktg

Some good tips here on how to do content curation, the right way. martech.org/the-power-of-c…

In a world where traditional marketing talks at people, content marketing talks with them. #DigitalMarketing #StrategicContentCreation #ContentMarketing

How Does it Work? - Create diverse content (blogs, podcasts) - Distribute across channels (website, email, social media) - Identify and reach the right audience/demographic

Today, content marketing integrates digital approaches to reach an audience. So what is Content Marketing? - Authentically sharing your brand story - Providing value, solving issues, and connecting with your audience on a deeper level

In today's business landscape, the quality of leadership significantly impacts an organization's success. Good leaders create an environment where employees feel valued and empowered, ultimately enhancing retention. @CEO_MAG #Leadership theceomagazine.com/opinion/how-to…