Daniel Smilansky @dsmilansky
scaling 7 figure ecom brands with paid ads + creatives themarketboost.com Joined July 2008-
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Panda express charges $9.75 for a one entree bowl. And $11.50 for a 2 entree plate. $2 for way more food. Yet I see half the people ordering a bowl. What’s the lesson?
I lost all of my clients… 10 months after starting my agency. Went from 8k/mo to 0/mo. I wasn’t getting any of my clients results. So they all dropped at once. As they should have. I contemplated pivoting out of Ecom. Thought it was impossible to get results after iOS…
Dtc marketers on Twitter Don’t even know how to market “Contribution margin blah blah blah” 5000 word tweets You’re a marketer This is Twitter If it’s not palatable No one will read it The irony
Reading breakthrough advertising 3 times will do infinitely more for your ad account than cost caps or lookalikes
Build an In-House Creative Production Team For Your Brand (Part 1) Creative volume is a massive bottleneck for most brands. And to really pump them out at scale you need a team. This is how you can build one out, starting with the most important role: Creative Strategist A)…
We added over $1M in rev and $280k in profit to this skincare brand last month. How? - Found a nuclear market desire - Sourced real customer testimonials - Our editors turned them into chad level ads
If you only post technical how to content, you’re only going to attract low quality crap clients that make you want to self delete. You think a $10m brand owner gives a crap how to make quality ads? He wants it solved.
The only reason I want to be filthy rich is to avoid dealing with low IQ people
Hey brand owner If you hire a performance creative agency that says “we are going to produce 20 creatives a month for your brand”, run. How do they know if you need 20 creatives a month? What if you need to double down on just one hero product with 5 well-thought out creatives…
Winning ads show promise immediately. Taking 20%+ of campaign budget spend with a legit CPA reduction. The day you launched it. Facebooks algo doesn’t need years to optimize. Ads like these only happen a few times a year but are monumental. Often shattering your perception…
What percentage of dtc brand owners do you think use twitter?
In need of a google ads expert to audit and potentially take over a client of mine, please dm.
Cost of Hiring Media Buyer - $3500/mo (entry level, untrained) Creative Strategist - $3500/mo (entry level, untrained) Video Editor - $1000/mo (freelance contractor) Graphic Designer - $1000/mo (freelance contractor) But did you include: 1. How do you even know who is good?…
And 95% of ecom brands have a terrible product or are poorly run. No one ever talks about this. More often than not, it’s the brand’s fault for the agency not being able to deliver than visa versa. Those brands think the agency is going to save their business. Issue is…
And 95% of ecom brands have a terrible product or are poorly run. No one ever talks about this. More often than not, it’s the brand’s fault for the agency not being able to deliver than visa versa. Those brands think the agency is going to save their business. Issue is…
The dm’ers have moved on from 🍑🍒 to 🥜🍆 Humanity ngmi
I'm hiring for a creative strategist. Found a great candidate. But I wanted to have another few to compare her to. She ended up taking another job. Lesson in there or maybe not.
If you want to set your ad spend on fire like a degen crypto gambler... Focus on your product's features and ignore the benefits. Take the macbook pro's touch ID. Everyone knows it's a sick feature. But what makes you give more of af: 1. "Experience the new touch ID…
Static Ad Review - Frontier X Heart Monitor Analysis ➡️ Headline is vague and doesn't tap into a core problem or desire. How does measuring these metrics benefit me? Why should I care? Nothing about it elicits emotion in the target audience. ➡️Who is this device for? I have…
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They say ecom is saturated, it’s not. I did 410K on a Saturday with 22.8% net margin (close to 95K) AMA
HIRING: MEDIA BUYER Overview - Manage Facebook Ad Accounts (6, 7, and 8 figure brands) - Collab with Team - Help clients hit their goals - Manage up to 10 ad accounts - Starting pay is $500 per account per month ($5000+ monthly at full capacity) - Get access to best practices &…
I see most people run a testing and a scaling campaign for FB ads But there's a huge advantage of making it in 1 CBO That way, your new creatives get automatically split tested against your best winners They won't even spend much if they are weaker
Here's my entire content strategy in a nutshell: 1. Write tweets based on my perfect prospects FAQ's 2. Take best-performing tweets & create a thread/mindmap/auto Dm 3. Take that thread & send it out as an email 4. Record a YT video on it 5. Record in-depth version for Utopia
@dsmilansky Good list but would add systems/infrastructure. Need a solid project system with templates, sops and workflows to ensure you can effectively test and keep track of all ads that are running. Really hard to manually keep headcount of all net new content and iteration ideas when…
Notice some young peeps afraid that they’re unqualified bcs of their age. I always tell them the same thing. Dont let anyone say youre too young or too old for smt its your life, you can do whatever you want, whenever you want. its all about the reps and the experience.
6 hours of high-leverage time spent is worth weeks of low-leverage activity. Busy does not mean productive.
I learned in boxing that tension kills speed Makes me think, of all the partnerships I’ve had in business between - clients - team members Where if there was tensions between one, it slowed everyone down significantly Important to fix immediately or fire
30,000 YouTube subscribers ✅ Hit an investing milestone ✅ Small treat 🙏🏻 Now back to making clients a bucket load of cash
If you are not at $100k/mo you should be doing ABSOLUTELY NOTHING BUT WORKING. You have not done anything yet. You are not even level 1. It is pure brute force from $0 to $100k.
One tip that significantly helped me in the early days was having 3 pricing tiers. I structured it this way: 1 month - $3K/mo. 3 months - $2.5K/mo. 6 months - $2K/mo. Clients usually opt for longer contracts for better value.
Broke clients are the worst to work with They need to know where every hair on your ass is otherwise all hell will break loose I don't work with broke clients I'd rather help a client go from $50k/mo to $150k/mo Than work with someone going from $0 to $50k The latter…
6 months ago the agency made £/$0. Like not a single bit of revenue was coming in; it was dried up our client prior to that ended their contract early due to cash flow problems. DOWN BAD 🥹 But me and my partner still showed up every day, even on the weekends and I was still…
B2B service arbitrage is how we scaled to $100k/mo in 7 months. There are millions of businesses out there that: > Have a bunch of money > Don't know how to leverage internet Provide a digital service to them. SaaS founders have heard it all before. But they think ur genius.
If you're not getting out the house and doing things Your chances of meeting business connections & girls Is near ZERO Good things happen to me when I get out the house and do things I love
The most important metric to track for agencies is client satisfaction levels. & I’m not just saying that to get clients from twitter “oh we care so much about client satisfaction” blah blah No like it’s objectively the best metric because it compounds all other metrics: > new…
most media buyers think that once a test reaches stat. sig. you can just copy it ---> in another campaign and it will perform exactly the same at a higher budget vs. the original ad set.. mostly wrong. the original asset has had the most learnings and has been on the longest.…
Only fans but…. You pay me $10 a month So I can tell you how great your ad creatives look
Why is anybody using Skool? The UI looks like it’s straight out of 2012, there is nothing unique about this platform.
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