Devran Amaratunga Karaca @devran_a_k

CEO of @kyra, a tech-enabled influencer marketing agency trusted by the world’s biggest brands. kyra.com London Joined January 2012

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Devran Amaratunga Karaca @devran_a_k

2 years ago

These are the fastest-growing influencer ads on social media in the last 14 days... 1. @garnierUSA 2. @LOrealParisUSA 3. @loccitaneusa 4. @Uber 5. @COVERGIRL 👏🚀

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Devran Amaratunga Karaca @devran_a_k

2 years ago

New AI Creator Discovery launch on Kyra powered by Computer Vision Search 700M Creator Profiles & 1BN Videos 🚀

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Devran Amaratunga Karaca @devran_a_k

2 years ago

Regardless of the outcome. Creators and brands have to double down on unpolished and authentic storytelling. It’s what the audience wants. So for now, my advice is to drive on and make sure you’re ready to adopt whatever is next.

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Devran Amaratunga Karaca @devran_a_k

2 years ago

The product and consumption shift was so powerful, YouTube launched Shorts, Instagram prioritised Reels, and even LinkedIn is now pushing this type of video. This is the new norm for content creation. We won’t move away from this.

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Devran Amaratunga Karaca @devran_a_k

2 years ago

The noise surrounding the potential ban on TikTok is missing the point. It democratised and disrupted the entire content industry. Long-form content used to dominate hours spent, with YouTube and Netflix winning the race.

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Devran Amaratunga Karaca @devran_a_k

2 years ago

These are the Most Viewed Ads on TikTok in the last 14 days... 1. @StateFarm 2. @Froneri nuii ice cream 3. @YouTube x @coachella 4. @Swiffer 5. @shakeshack

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Meagan Loyst 🧚‍♀️ @meaganloyst

5 years ago

🚨 GEN Z VCs SUMMIT -- Panel Announcement 🚨 Want to hear about what resonates with Gen Z? Look no further! Hear from creators like @abbyrartistry, founders building for Gen Z (@devran_a_k, @bohan) & more! Tune in 1pm ET on Sept. 17th, register here: …rerhippeaugenzvcsummit.splashthat.com

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Molly Innes @molllyinnes

5 years ago

I spoke to mega talented @abbyrartistry for @BusinessInsider about how so many of her 16 million TikTok followers think she’s American (she’s actually from Leeds), as well as learning about how she’s investing in Bitcoin and property businessinsider.com/tiktok-makeup-…