Tom Courant @ctomecom

“I said “See you at the top” and they misunderstood me” Drake.

“I will run more ads to have more chance to get a winner and scale this only one”

Nobody wants your clothes. They want to feel desired.
They want to feel expensive.
They want to look pretty good in girls eyes.
They want women to notice them.
They want to feel confident on a date.
They want compliments when they walk past.
They want to feel powerful by walking around people.
They want people asking, “What are you wearing?”
They want to walk into a room and all the eyes stare at them.
They want to feel like the most interesting dude in the room. If your ad doesn't visually SCREAM those things... Congrats, you're running a non-profit clothes brand.

When I started I been working for 4 months with an ecom brand and that was HELL $30 of AOV, for an LTV of $30 the product asked the customer to come only every 6months I’ve always tried to make him understand it’s not sustainable they ignored me after 4 months they told me “we need to stop our collaboration we are out of ad budget” the conclusion of this story is about MRR if you ecom brand is based on a little LTV and no repeatable purchase or reason for the customer to come again it will be very very hard to grow and even impossible as you see with them.

I watched this whole ecom podcast where owner of 9-10figs brand are talking ONE THING that came over and over It’s the MRR, more the time is going more the ecom will only be based on it If you own an ecom brand and you only working on a one time repeatable purchase with a bad LTV, It’s probably over for you in 6 months

be out of ideas to make ads is the worst feeling, am I right? to fix it you need to make competitive intelligence every week here results that we got with our research send me “RESEARCH” I’ll send you the SOP to make this competitive intelligence like a pro

Without MRR you’ll probably become like a Crackhead in New York had a discussion with a brand owner and we have the same vision, make the brand an MRR for 2027 ecom is consistently evolving and MRR is part of it more the time goes on harder it become to make money only with one purchase what do you think about this?

this ad is literally a child Infront of an old man’s d*ck represented by eggplant when you see your ad, to know if it’s a scroll stopper there are 3 possibility •you’re shocked by your own ad •you laugh at your own ad •you’re disgusted of your own ad that’s all, if your ad don’t match with one of these question and it’s not an educational content remake it better

Competitive intelligence every week or die by not making enough money create a Notion folder update it by creating a page every week with the infos that you’ve found (always looking for the same, beliefs, objections, pain points, desired outcomes) it gives you a continuous update and million video ideas do what nobody is doing to have what nobody have send me a dm to get our whole process to make competitive intelligence

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@Ecomnurse fair

animated paid ads is the new waves of ads have you seen the brezscales or TJR ones? are they catching your attention every time you see one of them? yes. Because it’s made by your interest: Business. make it for your brand with the interests of your ICP then appreciate the results.

Are you taking a rest day or not? for me it’s gay how could even think about it when you have a business to run you’re suppose to work everyday to take every opportunity that comes to you and you’ve decided that one day you’ll always miss the potential opportunity is it really worth it?

hiring an agency to manage your ads could be the BIGGEST and WORST decision because it can make you million $$$ or destroy your account personally I’m basing myself on 2 criteria •Communication •Understanding If they are not able to communicate you every single metrics and results that they got For you to give them insights that only you can give cause you know the brand a way better and apply them this is a bad one for you, trust me.

An owner of a $30k/mo asked me yesterday what is the best ad account structure which I replied a structure easy to manage at $10k spend but also easy at $1M+ spend every 30 days there isn’t a magic structure something that currently work for you, make it simple and scalable as possible and scale it.

would you prefer rich with ecom and famous asf rich with ecom but nobody know, really NOBODY ?

Let’s suppose, you’re currently reading a post from a guy that work with 8figs ecom brands everyday he says that he can reply to everyone that has a question about ecom what’s the question that you would like to ask?

2. The product native ads, the customer is aware about your product and you’ll put this product in a specific situation where they not expected to see it example: all week ppl see the product made people happy, then in the native the people is sad with the product, you can say that he’s sad because there is no stock anymore and can’t offer it to his sister this is the REAL SAUCE that I gave you

1. The broad native ads, your customer isn’t aware about your product, it’s just a photo of a familiar situation for your audience can identify themselves easily example: they are working at the office, with a very niche app, then create an image with a destroyed office + the app in big on this break screen and link the product to it

Native ads is the MOST important ads in 2026 If you don’t know this two types of native ads you’ll never can use native effectively

We spend over $1M in ad spend with a single client account every 30 days. It taught me the best ad format for the supplement brand The WhiteBoard AI: -allow you to educate your audience about your supplement -It’s not revealing by AI detection because we only see the hands -Because of the speed of the hands and the draw the retention will be higher