Codec @codec_ai
We help brands to discover and tap in to the pockets of culture that drive growth. Powered by award-winning AI with cultural strategist expertise. codec.ai London, England Joined May 2016-
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🇬🇧 🚘 STAYCATION NATION As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and car hire are proving increasingly popular. blog.codec.ai/staycation #staycation #staycationuk #holiday #carhire #travel 📢 @tiktok_uk @SixtUK @JLR_News
🛠️ 🍸 SUPER HOSTERS Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and #host - better. blog.codec.ai/host 📢 @IKEAUK @JohnLewisRetail @BandQ 🖊️ @biabezamat #tablescape #interiordesign #hosting
Great piece in @TheDrum 🔊 @theboyhardy @wastecreative "Games will become more and more important spaces for brands to exist... If they want to thrive, they should start understanding the culture and tribes immediately." bit.ly/3wQcBKo #gaming #E32021
Thanks for the mention @fomcap - detailing our exciting new gaming research launched last week. Read the full paper at blog.codec.ai/gaming, and unlock the progressive gaming community growing 15% per year.
We've published the latest weekly roundup, with updates from @banxware, @codec_ai, @recruitmentsmart and more! Read it in full here: fomcap.com/news/portfolio…
🍬💊 Snacks with benefits Working from home and new health concerns have helped boost an industry focused on functional yet tasty snacks. blog.codec.ai/snacks @myairroutine @get_nourished #wellness #nutrition #snacking #functionalfoods
🥘 🎨 CULINARY CREATIVES The rise of cooking as creative expression, catalysed by Covid. blog.codec.ai/culinarycreati… @Mintel @TikTok @oldelpaso @generalmills #cooking #culinary #travel #creativity #food #fmcg #artificialintelligence #AI
🐾 🥰 ETHICAL PET PARENTS Conscious pet lovers are seeking to meet the health and wellbeing needs of their pets - without compromising on sustainable living. blog.codec.ai/petparents #petcare #ethical #sustainability #vegan #artificialintelligence #ethicalbrands
Today marks the tenth Global Accessibility Awareness Day #GAAD One industry making big strides is the gaming world, emerging as a leading space in inclusive design and progressive thinking. Find out more in 🕹️ ♿ PROGRESSIVE PLAY blog.codec.ai/PLAY #techforgood #GAAD2021
⚽ 🏅 Sports sheroes Platforms and brands are rising up to finally cater to women who have long been underserved in sports and fitness. @adidasUK @Womensporttrust @Nike @Athleta @Women_insport #womensfacup #womeninsport #sport #activewear #unlocked blog.codec.ai/sport
Happy 10th anniversary @WayraUK - thank you for recognising @Martin_D_Adams, and congrats to our fellow founders! 🚀
We'll be tuning in to #IIEXForward by @Greenbook today, from 8.45 EST. Interested in finding out more about the world of AI-driven cultural insight? Join senior cultural strategist, Alice Humphreys, 2.30PM EST. events.greenbook.org/iiex-forward/a… #AI #IIEX #consumerinsights
🌱 🛫 Eco flyers - post-Covid travellers seeking to reduce their impact; demanding airlines proactively be part of the change. blog.codec.ai/ecoflyers #sustainabletravel #sustainabletourism #travel #sustainability #sustainability #ecotourism
Interested in finding out more about the world of AI-driven cultural insight? Join senior cultural strategist, Alice Humphreys, at #IIEXForward by @Greenbook on 12.05, 2.30pm EST. Register for free- we hope to see you there! events.greenbook.org/iiex-forward/a… #AI #IIEX #consumerinsights
🥤 😊 Mood shifters - consumers are turning to mood-altering food and drinks as they seek relaxation in a tumultuous world. @curiouselixirs @takearecess blog.codec.ai/mood #alcohol #consciousconsumer #FMCG #functionalfood #marketingandadvertising #drink #food #mood
👄 🌟 EDIBLE BEAUTY Beauty consumers exploring the relationship between what they eat and their skin's health. Read about the evolution of the beauty + food trend, and opportunities for brands to connect. blog.codec.ai/ediblebeauty #beauty #health #wellness #skincare #nutrition
Meet the Digi Fluid community - digital native, creative fashion fans. ✨ Brands ♥️: @glossier @diet_prada @tiktok_UK @Nike @telfarglobal Reach this audience with Codec cultural contextual targeting using any #DSP. Find out more - blog.codec.ai/fashion #fashion #AI #genz
🕹️♿ PROGRESSIVE PLAY How the historically overlooked gaming world is emerging as a leading space in inclusive design and progressive thinking. Download the one-pager >> blog.codec.ai/play #gaming #innovation #accessibility #design #Xbox #adaptive
🐌🌱 SLOW-LIFERS Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting and slow living that’s sweeping through culture. Read the one-pager >> blog.codec.ai/slow #culture #slowlife #slow #slowfood #experience @geraldstratfor3
✨ 🔥 BEAUTY BADGING Beauty fanatics have discovered a new way to treat their acne, and as a result, are moving away from unattainable beauty standards by wearing their flaws with pride. Read the one-pager >> blog.codec.ai/badge #beauty #koreanbeauty #skincare #acne
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