Contagious @contagious
Creative and strategic intelligence for brands and agencies. contagious.com LDN / NYC / SP / SGP Joined September 2008-
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The hub-and-spoke model has been periodically heralded as the future of creative agencies for almost a decade. Has it's time finally come? Dan Salkey, co-founder of Small World, thinks so...and not just because he's running one: cont.gs/4aG1wPQ
'The researchers found that ‘warm’ automakers tended to received more harm-incident reports, but also a higher proportion of feedback (as opposed to vitriolic complaints) than non-warm companies. cont.gs/3Umra6D
'Framing cats as the ideal low-maintenance pet isn’t just a smart way for the brand to deliver on its mission of ending pet homelessness, it also makes perfect business sense. The more people own cats, the more demand for cat food.' cont.gs/3WaY5fA
Low-maintenance dogs already exist -- they're called cats, says Whiskas in a campaign to boost adoptions and the overall market for pet care products. Our Campaign of the Week, via @ColensoBBDO cont.gs/3vMPTYu
'This industry is full of briefs that aren’t honest about the problem, strategies that aren’t based on a truth, and creative work founded on the lie that anybody gives a shit about outdated advertising conceits.' cont.gs/4411cJh
Some might think Manscaped's latest campaign is promoting insecurity for profit; others, that it's just desserts for the sex that has so far got off lightly in terms of grooming expectations. Either way, you can't fault the execution. cont.gs/3TTXSuz
'2 or 3 nights a week we’d get in our Alfa Suds and slog through traffic to Buckhurst Hill, or flog up the M1 to Sheffield where, in a knick-knack laden front room we’d engage 8 Real People in a ‘group discussion’ about beer or shampoo or cook-in sauce.' cont.gs/3PYG7JF
Some insightful thoughts about leadership and its implications/evolution - with which I couldn't agree more - by Efrain Ayala via @contagious (full article at the bottom): 'Success isn’t a zero-sum game; it’s about lifting each other to new heights'.
'The bias against creativity is often associated with irrational thinking, and you can’t really do anything about that. With this study, I’m saying it's an artefact of how people evaluate information — it’s predictable something you can address.' cont.gs/3VYDKtY
What’s the best free resource for a strategist? 'An informal conversation with a good client away from the pressure of a presentation or the theatre of a meeting.' cont.gs/3VTdtNC
Dan Salkey, the co-founder and strategy partner at Small World, knows that there have been many false dawns for the decentralised creative agency model. But this time, he argues, it’s different... and not just because he’s co-founded one. cont.gs/4aO7VIp
'I had a chat with Google a year ago and they said that despite two- to three-minute long-form ads being one of its best performing, only 10% of advertisers were actually using it.' cont.gs/3TRROCZ
#partnerpost 📢 Calling all U.S. marketers: we’re searching for the most innovative and impactful YouTube campaigns! Submissions for the #YouTubeWorks Awards are open until April 30. Enter now 👉 cont.gs/43Tl5Sq
BREAKING: Grooming brand personifies ‘plums’ to prompt men to preen their pubes. cont.gs/3Uee3nW
'Everyone has access to similar data, but only you have access to your experiences and perspectives. Make the leaps and links that your brain has been accidentally training its whole life to make.' cont.gs/3PUhJZu
Unlock the secrets to a campaign supernova! Dive into our latest blog for @contagious on how pop culture icons like Disney, Taylor Swift, and ColourPop create marketing magic. bit.ly/48Ak6Ic
A song for @adidas' marketing team in this difficult time suno.com/song/3c6ba4b8-…
Boost your professional development with LIONS Learning – creative excellence and effectiveness digital learning courses by LIONS, WARC and Contagious. cont.gs/3vUoDHg
Manscaped uses humour and 'personified' plums' to encourage men to take care of their downstairs hair, in our Campaign of the Week, from @PereiraODell. cont.gs/4aORCeI
'It’s so easy to make a dumb strategy feel smart and snappy. It’s much more important to make a smart strategy feel simple.' @WiedenKennedy's global CSO, Dan Hill, shares his tips and techniques for better strategy. cont.gs/3UcWAwl
R/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.
Zoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainment
John Long @janthonylong
10K Followers 1K Following SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹
Les Binet @BinetLes
19K Followers 421 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Amy Charlotte Kean @keano81
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Tom Goodwin @tomfgoodwin
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Rob Campbell @Robertc1970
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richard huntington - .. @adliterate
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richard shotton @rshotton
41K Followers 443 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Nathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |
Ad Age @adage
977K Followers 69K Following Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
🇺🇦 David Griner.. @griner
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derek walker @dereklwalker
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Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.
Nick Ellis @Nickhalo01
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Faizan Ali @Faizanli
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The Drum @TheDrum
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adland ® @adland
85K Followers 14K Following #adland Home of the world's largest commercial collection online, est 1996. All the adnews not fit to print 😉 adland® is a registered trademark.
Fer Machado @fer_machado123
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Francesca Sotgiu @FrancescaSotgiu
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Susie Dullard @SusieDullard
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Dalton Street @DaltonStreetLLC
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Kyle Grizzell @KyleBlueSkyPR
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#Kilimanjaro @kili_mas
988 Followers 756 Following 🇹🇿 #Muslim, Global South #AgroBusiness, #Farmer EmergingMarkets #SIMBA , I summarise it to keep you informed. ❤ #Arusha & #Zanzibar enashei Enkai 🙏
Hypersonic @gohypersonic
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Neon42 @Neon42Voice
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Ad Ranking @AdRankingHQ
2 Followers 46 Following An Archive of the Top Performing and Most Creative Advertising Campaigns
West Media Group @WestMediaG
9 Followers 6 Following An award-winning advertising agency for everyone.
JOWIN FOO @J0WINF00
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Alex L | Social Growt.. @AlexSocialMaven
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R/GA @RGA
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Les Binet @BinetLes
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Rob Campbell @Robertc1970
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richard huntington - .. @adliterate
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richard shotton @rshotton
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Ad Age @adage
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Campaign @Campaignmag
223K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk
Khai @ThamKhaiMeng
107K Followers 320 Following 🚀 | Board Member | lnvestor | Fmr Worldwide Co-Chairman, Chief Creative Officer Ogilvy | McCann | Leo Burnett @RCA @GuggFellows
Claire @clairestrickett
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derek walker @dereklwalker
11K Followers 4K Following I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.
Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.
Nick Ellis @Nickhalo01
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cindygallop.eth @cindygallop
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adland ® @adland
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Fer Machado @fer_machado123
28K Followers 3K Following Chief Marketing Officer at NotCo. Sharing my personal thoughts on creativity, marketing, technology, design, purpose and other cool stuff.
David Wilding @drwilding
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faris @faris
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nxthompson @nxthompson
129K Followers 2K Following CEO of @theatlantic. Co-founder of https://t.co/5k5YFa7xcA and @atavist. Formerly: @monthly + @newyorker + @wired. Passionate run-commuter and father of three.
Eric Seufert @eric_seufert
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JP Castlin @JPCastlin
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Vincent Balusseau @vbalusseau
2K Followers 94 Following Adland veteran gone to academia. Marketing professor @Audencia. Visiting professor @Paris_Dauphine & @USI_university.
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1K Followers 511 Following 🇨🇴’n / Global Chief Creative Officer, Commerce @ VML / Opinions are my own.
Colin Lewis @colinalewis
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Keerti @keerti_007
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Tom Fishburne @tomfishburne
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Matt Holt @MattSocial
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Connie Chan 🍒 @conniechan
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Hannah Murphy @MsHannahMurphy
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Jason Kint @jason_kint
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13K Followers 2K Following Creating the Future of Media. Clear Channel is one of the UK's leading Out of Home media and infrastructure companies.
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160K Followers 32 Following The home of short, sweet, practical marketing. https://t.co/AFJERNEyitThe way to have one great idea? According to a study by Simonton, focus on generating a lot of ideas: quantity is the way to generate quality Via @contagious newsletter
@BinetLes Highly derivative of Nigel Beard’s early work, no? 😂😂😂
@BinetLes Definitely having an emotional response to this.
What a time to be alive.
@BinetLes We were playing around with Suno AI, and we made you a song. Don't say we never do anything for you. app.suno.ai/song/9fe38ba8-…
Greenhushing is trending, let's celebrate! 🎉 (Controversial, we know 😉) @GreenSolitaire points out, it's a sign that "brands have been cowed by accusations of greenwashing" and hopefully will lead to meaningful marketing. Read more in @contagious tinyurl.com/wz3wucp4
“When I am stuck, I put the problem down and walk or run away, and I’ll listen to music that engages my whole brain so I can unfocus on the problem and see the solution more clearly.” Laura Frank, vía @contagious contagious.com/news-and-views…
@contagious @davetrott In India you can't advertise liquor. So companies advertise water bottles, music CDs and glassware.
In @contagious's 'Campaign of the Week', Cadbury 5 Star helps singles avoid Valentine's Day with a time-zone trip. More on the latest 'do nothing' inspired campaign from @Ogilvy_India and Wavemaker. okt.to/hY50rE
@contagious #BFTWNI @StellaArtois "As far as the brand is concerned, if people are going to drink from a beer glass at home, it would be better if it was Stella Artois – the more people who steal Stella Artois glasses, the more salient the brand becomes through the exposure it…
@AudienseCo @hobbs_bill @contagious @LukeAudiense Good times!!!
Already back home & reflecting on our incredible time at #MostCcontagious NYC! 🌆 We put on a great session focusing on 'Deconstructing Culture: marrying data & creativity' bringing on board powerhouse thought leaders @hobbs_bill & @marctothec. Grateful for the engaging…
We've now done 40 episodes of Google Firestarters featuring some amazing thinking from some brilliant guests. Contagious asked me to pick out some key themes and insights so I focused on growth, learning, customer focus, and the future contagious.com/news-and-views…
Resist the abyss of average #mostcontagious. Not sure why I feel #soproud of this collaboration slash merger of advertising intelligence brands @WARCEditors @Cannes_Lions @contagious…I had nothing to do with it but I remember when they were babies. It’s super smart.
The Journal of Applied Animal Welfare Science reported that high quality photos increase chance of dog adoption In response Google donated Pixel 8 Pros and photography guides to shelters Boosts adoption rates while demonstrating the quality of their cameras HT @contagious
@contagious just released its "15 most innovative and effective campaigns of the year", and yes (!), we're part of it. So thrilled. Way to go team Happiness in Saigon! @alancerutti #happinessmatters #anywhere
Mumsnet analysis shows a pronounced spike of posts by users containing the word 'fuck' around Xmas.... From a great presentation by @katrinadodd showing joy and generosity aren't the only prevalent feelings at the time (vs majority of seasonal TV ads )
For more than 10 years, the Most @contagious event has been a highlight on our calendar. We produced and installed the graphics for last week's event, on floors, walls, doors... the lot!
Insightful report and I cannot wait to see you ALL at the Most Contagious event in London on Thursday! @contagious #effectiveness #insight #creativity all in one ;)
Get all the marketing insight, inspiration and advice you need for the year ahead with the Most Contagious Report 2023. Download it for free here: cont.gs/3uNBYAf
Is it just me or don't you just love the @contagious wraps. I've been inspired by them since I was an art student and decades later not much has changed! Thanks @contagious Christmas came early, grabbing my coco for a good read!
Get all the marketing insight, inspiration and advice you need for the year ahead with the Most Contagious Report 2023. Download it for free here: cont.gs/3uNBYAf
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